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Consumer Insight Manager Jobs in Edmonds, WA (NOW HIRING)

Join us. Senior Consumer Insights Manager - Brand Lead We create and deliver tailored marketing strategies for Expedia Group's brands, focusing onestablishingstrong connections and cohesive ...

We are looking for a strategic and analytical Senior Product Marketing Manager to lead the ... in consumer insights, market trends, and business performance data. As the single-threaded owner ...

Consumer Product Marketing Lead, Link

Seattle, WA · On-site

$175K/yr

About the team Our Product Marketing team's mission is to generate customer insights that inform ... We're looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and ...

Develop customer-specific presentations of relevant consumer insights, competitive responses, and ... Use JDA/Blue Yonder space management tools to create compliant, shopper-centric planograms

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

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Showing results 1-20

Consumer Insight Manager information

See Edmonds, WA salary details

$58.2K

$106.7K

$146.6K

How much do consumer insight manager jobs pay per year?

As of Jul 2, 2026, the average yearly pay for consumer insight manager in Edmonds, WA is $106,668.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,800.00 and $119,100.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What cities near Edmonds, WA are hiring for Consumer Insight Manager jobs? Cities near Edmonds, WA with the most Consumer Insight Manager job openings:
Infographic showing various Consumer Insight Manager job openings in Edmonds, WA as of June 2026, with employment types broken down into 83% Full Time, and 17% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $106,668 per year, or $51.3 per hour.
Consumer Insights Manager - Digital Games

Consumer Insights Manager - Digital Games

Hasbro

Renton, WA • On-site

$98K - $164K/yr

Full-time

Medical, Life

Posted 5 days ago


Hasbro rating

8.0

Company rating: 8.0 out of 10

Based on 7 frontline employees who took The Breakroom Quiz


Job description

We take play seriously. We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Do you have experience in Consumer Insights, Market Research, and Competitive Intelligence? Do you have a passion for video games? If so, you may just be a fit for our Consumer Insights Manager - Digital Games role! From exciting new titles in development to our broad portfolio of Hasbro brands such as Yahtzee and Monopoly, we have a compelling set of digital game experiences to work on.
This team member will join the growing Publishing group as a partner to our internal video game studios and publishing partners. The anchoring motivation of the person in this role is a deep passion for consumer insights research and curiosity about the needs and motivations of gamers and the gaming industry.
This person will work closely with business partners to understand insights needs and conduct high-quality research to support strategic decision making and video game development. Under the direction of the Director of Consumer Insights and Analytics for Digital Games, they will be a champion of the voice of the player, and a trusted resource for gaming industry market intelligence. The ideal candidate has proven capabilities across quantitative and qualitative primary research, data analysis, project management, and strong consultative abilities.
This position will be onsite 3 days a week based at the Wizards HQ in Renton, Washington.
A Day in the Life of the Consumer Insights Manager:
  • In partnership with the Director of Consumer Insights and Analytics, create market intelligence deliverables to drive strategies and planning, including opportunity sizing, player profiling and gamer intelligence, white space analyses, and genre/game teardowns.
  • Conduct primary research studies using custom and standardized approaches, including mixed-method foundational studies, segmentations, audience deep dives, concept testing, and messaging/campaign testing.
  • Be a trusted expert in our 3rd party data sources such as Newzoo, Circana, Quantic Foundry, and Sensor Tower, providing ad-hoc analyses for our publishing teams and internal studios.
  • Be a great partner coordinating day-to-day operations with our research vendors and data partners to ensure on-time, quality delivery of insights.
  • Be a champion of the voice of our digital games players, using consumer and competitor insights to influence franchise strategies, products, and marketing.
What You'll Bring:
  • 5+ years in consumer insights, market research and/or user experience roles.
  • A passion for video games on Console, PC and/or Mobile and practical experience working in the video game or digital media industry.
  • Significant experience analyzing and synthesizing data across industry, game, consumer, and omni-channel data sources, finding the story behind the numbers to deliver actionable insights and recommendations.
  • Demonstrated experience running end-to-end consumer research studies; creating questionnaires, leading fieldwork, analyzing data and writing reports.
  • Deep expertise in quantitative and qualitative consumer insights methods, including survey research, focus groups, and in-depth interviews
  • Experience with advanced survey methodologies a plus, including; segmentation, max diff, and conjoint.
  • High-level analytical and critical thinking skills.
  • Excellent interpersonal, written, and verbal communication skills.
  • Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards.
  • Experience with SQL, Tableau/PowerBI, Snowflake a plus.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range
$98,400-$164,600 USD
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development
  • Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.

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