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Business Development Associate Jobs in California

GPL Technologies

Business Development Associate

Los Angeles, CA · On-site +1

$47.90K - $65.70K/yr

Business Development Associate GPL Technologies is seeking a driven Business Development Associate who wants to grow into a long-term Account Manager role. This position is ideal for someone who is ...

Renasant Bank

Business Development Associate

Sherman Oaks, CA · On-site

$46.80K - $64.10K/yr

The Business Development Associate will support the strategic and growth orientated goals for the Western Regional New Business team with an emphasis on the Los Angeles and Orange County markets and ...

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$28.6K

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$90.8K

How much do business development associate jobs pay per year?

As of May 28, 2026, the average yearly pay for business development associate in California is $55,042.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,900.00 and $60,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Business Development Associate, and why are they important?

To thrive as a Business Development Associate, you need strong analytical abilities, sales acumen, and a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, market research tools, and Microsoft Office Suite is typically required. Exceptional communication, relationship-building, and negotiation skills help you stand out in this client-facing role. These skills are vital for identifying opportunities, building partnerships, and driving company growth.

How does a Business Development Associate typically collaborate with sales and marketing teams?

Business Development Associates often work closely with both sales and marketing teams to identify and pursue new business opportunities. They may coordinate with marketing to develop targeted campaigns or gather insights on market trends, and partner with sales to qualify leads and support the sales pipeline. Regular meetings and cross-departmental projects are common, ensuring alignment of goals and strategies. This collaborative approach helps maximize outreach efforts and ensures potential clients receive consistent communication throughout their journey.

What does a Business Development Associate do?

A Business Development Associate is responsible for identifying new business opportunities, building relationships with potential clients, and supporting the growth strategies of an organization. They conduct market research, help develop proposals, and assist in negotiating deals. Their role often involves collaborating with sales and marketing teams to generate leads and expand the company's customer base. Business Development Associates play a key part in driving revenue and ensuring long-term business success.

What is the difference between Business Development Associate vs Sales Representative?

AspectBusiness Development AssociateSales Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsClosing sales and meeting sales targets
Required SkillsMarket research, networking, communicationPersuasion, product knowledge, negotiation
Work EnvironmentStrategic planning, client outreach, collaborationCustomer interaction, sales pitches, negotiations
Common Industry UsageBusiness development teams, startups, B2B companiesRetail, B2C companies, direct sales roles

While both roles involve client interaction and revenue generation, a Business Development Associate focuses on creating new opportunities and strategic growth, whereas a Sales Representative primarily aims to close deals and meet sales quotas. Understanding these differences helps in choosing the right career path or job search focus.

More about Business Development Associate jobs
What are the most commonly searched types of Business Development jobs in California? The most popular types of Business Development jobs in California are:
What are popular job titles related to Business Development Associate jobs in California? For Business Development Associate jobs in California, the most frequently searched job titles are:
What job categories do people searching Business Development Associate jobs in California look for? The top searched job categories for Business Development Associate jobs in California are:
What cities in California are hiring for Business Development Associate jobs? Cities in California with the most Business Development Associate job openings:
Business Development Associate jobs near you
Infographic showing various Business Development Associate job openings in California as of May 2026, with employment types broken down into 1% As Needed, 66% Full Time, 28% Part Time, 1% Temporary, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $55,042 per year, or $26.5 per hour.
Business Development Associate

Business Development Associate

GPL Technologies

Los Angeles, CA • On-site, Remote

$47.90K - $65.70K/yr

Full-time

Posted 22 days ago

Job description

Business Development Associate
GPL Technologies is seeking a driven Business Development Associate who wants to grow into a long-term Account Manager role. This position is ideal for someone who is early in their sales career, highly organized, comfortable with outbound prospecting, and interested in learning how to sell complex technology services to creative, media, entertainment, and production companies.
GPL Technologies provides managed IT services, infrastructure, cloud, storage, security, professional services, software services, and hardware solutions to studios, agencies, post-production companies, and creative teams. Through GPL and VFXnow, we help clients purchase infrastructure directly or access it through rental, cloud-like, or hardware-as-a-service models.
This role starts with business development, prospecting, lead qualification, meeting generation, CRM discipline, and sales support. Over time, the right person will grow into managing client relationships, expanding existing accounts, coordinating proposals, and helping clients plan their technology roadmap.
Role Overview
The Business Development Associate will support GPL's sales growth by identifying new prospects, qualifying opportunities, supporting account research, coordinating outreach, and helping the sales team build pipeline. This person will work closely with sales leadership, account managers, technical teams, and VFXnow to understand client needs and help move opportunities forward.
The goal is to develop this person into a trusted Account Manager who can manage client relationships, understand GPL's service offerings, identify expansion opportunities, and coordinate internal resources to deliver value to clients.
Key Responsibilities
Business Development
  • Research target accounts in media, entertainment, advertising, post-production, VFX, gaming, and creative technology markets
  • Build and maintain prospect lists in HubSpot or the company CRM
  • Conduct outbound outreach through email, phone, LinkedIn, and other approved channels
  • Qualify inbound and outbound leads
  • Schedule discovery calls and sales meetings for senior sales team members
  • Track all activity, notes, next steps, and follow-ups in the CRM
  • Help maintain clean pipeline data and accurate contact records
  • Support campaign follow-up from events, referrals, partner introductions, and marketing initiatives
Sales Support
  • Assist with account research before meetings
  • Prepare basic account briefs, company summaries, and contact profiles
  • Help coordinate follow-ups after sales calls
  • Support quote, proposal, and presentation preparation
  • Work with sales, engineering, and operations teams to gather information for client opportunities
  • Help identify cross-sell opportunities across managed services, project services, hardware, cloud, staffing, and VFXnow rentals
Account Management Development
  • Learn GPL's client base, service model, and core offerings
  • Shadow account managers and senior sales leaders on client calls
  • Participate in QBR preparation and client planning discussions
  • Learn how to identify client pain points, technology gaps, renewal opportunities, and expansion opportunities
  • Develop the ability to manage smaller accounts independently over time
  • Build long-term client relationship skills with a focus on trust, responsiveness, and business value
Ideal Candidate
The ideal candidate is ambitious, curious, coachable, and wants to build a professional sales career in technology services. This person does not need to be deeply technical on day one, but they must be willing to learn infrastructure, managed services, cloud, storage, cybersecurity, and production technology concepts.
We are looking for someone who is organized, persistent, professional, and comfortable working in a fast-moving environment.
Required Qualifications
  • 1-3 years of experience in business development, sales development, client service, recruiting, customer success, or a related role
  • Strong written and verbal communication skills
  • Comfortable making outbound calls and sending professional sales emails
  • Strong follow-up discipline
  • Ability to manage multiple prospects, tasks, and deadlines
  • Comfortable using CRM systems such as HubSpot, Salesforce, or similar platforms
  • High attention to detail
  • Professional presence with clients and internal teams
  • Interest in technology, media, entertainment, or creative production industries
Preferred Qualifications
  • Experience selling or supporting IT services, managed services, cloud, hardware, software, or professional services
  • Experience in media and entertainment, post-production, VFX, advertising, gaming, or creative technology
  • Familiarity with HubSpot
  • Understanding of MSP, VAR, cloud, infrastructure, cybersecurity, or storage sales
  • Experience supporting account managers or sales executives
  • Prior outbound sales or appointment-setting experience
Core Traits
  • Hungry to grow into an Account Manager role
  • Coachable and willing to learn
  • Strong work ethic
  • Comfortable with rejection and consistent follow-up
  • Organized and process-driven
  • Clear communicator
  • Client-service mindset
  • Curious about technology and business problems
  • Team-oriented
  • Reliable and accountable
Success in the First 90 Days
By the end of the first 90 days, the successful candidate should be able to:
  • Understand GPL's core offerings and target markets
  • Use the CRM consistently and accurately
  • Build and manage targeted prospect lists
  • Conduct outbound outreach with confidence
  • Schedule two qualified discovery meetings per day
  • Support the sales team with account research and follow-up
  • Clearly explain GPL's basic value proposition
  • Demonstrate progress toward account management responsibilities
Career Path
This role is designed as a growth path into account management.
Potential progression:
Business Development Associate
Focus: prospecting, qualification, CRM, meeting generation, account research
Senior Business Development Associate
Focus: deeper qualification, smaller opportunity ownership, proposal support, campaign ownership
Junior Account Manager
Focus: managing smaller accounts, renewals, client follow-up, expansion opportunities
Account Manager
Focus: owning client relationships, revenue growth, renewals, QBRs, proposals, and account strategy
About GPL Technologies
GPL Technologies is a technology services company serving media, entertainment, creative, and production-driven organizations. We help clients design, deploy, manage, and support the infrastructure that powers creative workflows.
Our services include managed IT, professional services, project services, infrastructure, cloud, storage, security, software services, staffing, and hardware solutions. Through VFXnow, we also provide rental and cloud-like infrastructure models for clients who prefer flexible consumption over direct ownership.
GPL is built around long-term client relationships, deep technical expertise, and the ability to support high-performance creative environments where downtime, security, and workflow performance matter.
Compensation
Compensation will include an annual base salary between $45,000-$55,000, plus commissions and performance-based incentives tied to activity metrics, meetings booked, pipeline generation, and qualified opportunities. Final compensation will be determined based on experience and overall fit.

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