App Store Data Scientist
Cupertino, CA · On-site
... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...
App Store Data Scientist
Cupertino, CA · On-site
... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...
Software Engineer - App Store Discovery
$184K - $277K/yr
The App Store is how over a billion people find, buy, and engage with apps and games across every ... Performance Optimization: In-depth knowledge of performance optimization techniques for native ...
Software Engineer - App Store Discovery
$184K - $277K/yr
The App Store is how over a billion people find, buy, and engage with apps and games across every ... Performance Optimization: In-depth knowledge of performance optimization techniques for native ...
A significant driver of the global economy, the App Store facilitates over $1 trillion in developer ... This role focuses on building and evolving app publishing and optimization tools that help ...
A significant driver of the global economy, the App Store facilitates over $1 trillion in developer ... This role focuses on building and evolving app publishing and optimization tools that help ...
Growth and Engagement Lead
New York, NY · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
Growth and Engagement Lead
New York, NY · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
Growth and Engagement Lead
Austin, TX · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
Growth and Engagement Lead
Austin, TX · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
Growth and Engagement Lead
Durham, NC · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
Growth and Engagement Lead
Durham, NC · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
SEO Manager - North America
New York, NY · Hybrid
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
SEO Manager - North America
New York, NY · Hybrid
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
We are seeking an innovative and strategic Product Manager/Strategist to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. * In this role, you will drive ...
Quick apply
We are seeking an innovative and strategic Product Manager/Strategist to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. * In this role, you will drive ...
SEO Manager - North America
Manhattan, NY · On-site
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
SEO Manager - North America
Manhattan, NY · On-site
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
Familiarity with mobile app-specific growth channels, including Google App Campaigns, and App Store Optimization (ASO). * Strong familiarity with the payments space, including eWallets. About the job ...
Familiarity with mobile app-specific growth channels, including Google App Campaigns, and App Store Optimization (ASO). * Strong familiarity with the payments space, including eWallets. About the job ...
Account Coordinator
$20.50 - $26.50/hr
About Gummicube, an Airship Company Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store ...
Account Coordinator
$20.50 - $26.50/hr
About Gummicube, an Airship Company Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store ...
About Gummicube Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps ...
About Gummicube Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Quick apply
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Senior Product Manager, SaaS & Mobile App Experience
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Senior Product Manager, SaaS & Mobile App Experience
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
App Store Data Scientist
$175K - $311K/yr
... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...
App Store Data Scientist
$175K - $311K/yr
... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...
Director, Growth & Engagement
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
Director, Growth & Engagement
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
Be Seen First
Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...
Quick apply
Be Seen First
Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...
APP Store Optimization information
See salary details
$17.07 - $23.23
1% of jobs
$23.23 - $29.39
3% of jobs
$29.39 - $35.56
7% of jobs
$35.56 - $41.72
12% of jobs
$42.23 is the 25th percentile. Wages below this are outliers.
$41.72 - $47.88
19% of jobs
The median wage is $50.15 / hr.
$47.88 - $54.04
20% of jobs
$58.77 is the 75th percentile. Wages above this are outliers.
$54.04 - $60.21
16% of jobs
$60.21 - $66.37
10% of jobs
$66.37 - $72.53
6% of jobs
$72.53 - $78.69
3% of jobs
$78.69 - $84.86
2% of jobs
$17
$52
$84
How much do app store optimization jobs pay per hour?
As of Jul 5, 2026, the average hourly pay for app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.
Does App Store optimization work?
App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.
What are App Store optimization jobs?
App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.
What are some typical challenges someone might face in an App Store Optimization role?
Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.
How much do app optimization jobs pay?
App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.
What is an App Store Optimization job?
An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.
What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?
To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.
Is App Store optimization legal?
App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
More about APP Store Optimization jobs
What cities are hiring for App Store Optimization jobs? Cities with the most App Store Optimization job openings:
What are the most commonly searched types of App Store Optimization jobs? The most popular types of App Store Optimization jobs are:
What states have the most App Store Optimization jobs? States with the most job openings for App Store Optimization jobs include:
What job categories do people searching App Store Optimization jobs look for? The top searched job categories for App Store Optimization jobs are:
Apple rating
8.1
Based on 666 frontline employees who took The Breakroom Quiz
5th of 30 rated technology retailers
Job description
At Apple, we have phenomenal ideas that have a way of becoming great products, services, and customer experiences! We are seeking a Revenue and Subscriptions Data Scientist to join a team passionate about Data Science & Analytics for Apple Services to support transaction and subscription businesses across App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services!
Description
You will play a key role understanding and optimizing the businesses under Apple Services as a part of the Revenue and Subscriptions Data Science team. As a member of this team, you will help us to grow the financial, transaction, and subscription health of our businesses by sizing, measuring, and recommending impactful initiatives. Responsibilities will include understanding the impact across in-app purchases, subscription renewals, payment authorizations, transaction efficiencies across multiple lines of businesses.
Minimum Qualifications
5+ years of professional experience in data science, machine learning, or digital product analytics
Mastery in SQL-based languages, and proficiency large-scale data languages such as PySpark
Proven record measuring user experience behavior, customer engagement, and business impact using sophisticated and appropriate analytic tools
Strong proponent of experimental test and design, and practical experience with interpreting observational results
Excellent communication and presentation skills with meticulous attention to detail with the ability to communicate effectively between business and analytics teams
Strong verbal and written communication and presentation skills across both technical and non-technical audiences
Bachelors degree in Computer Science, Statistics, Mathematics, Engineering, Economics or related field
Preferred Qualifications
Experience in a digital subscription business or for an e-commerce platform
Masters degree or PhD in Computer Science, Statistics, Mathematics, Engineering, Economics or related field
Description
You will play a key role understanding and optimizing the businesses under Apple Services as a part of the Revenue and Subscriptions Data Science team. As a member of this team, you will help us to grow the financial, transaction, and subscription health of our businesses by sizing, measuring, and recommending impactful initiatives. Responsibilities will include understanding the impact across in-app purchases, subscription renewals, payment authorizations, transaction efficiencies across multiple lines of businesses.
Minimum Qualifications
5+ years of professional experience in data science, machine learning, or digital product analytics
Mastery in SQL-based languages, and proficiency large-scale data languages such as PySpark
Proven record measuring user experience behavior, customer engagement, and business impact using sophisticated and appropriate analytic tools
Strong proponent of experimental test and design, and practical experience with interpreting observational results
Excellent communication and presentation skills with meticulous attention to detail with the ability to communicate effectively between business and analytics teams
Strong verbal and written communication and presentation skills across both technical and non-technical audiences
Bachelors degree in Computer Science, Statistics, Mathematics, Engineering, Economics or related field
Preferred Qualifications
Experience in a digital subscription business or for an e-commerce platform
Masters degree or PhD in Computer Science, Statistics, Mathematics, Engineering, Economics or related field
About Apple
Sourced by ZipRecruiter
Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.
Industry
Computer and electronic product manufacturing
Company size
10,000+ Employees
Headquarters location
Cupertino, CA, US
Year founded
1976