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App Store Optimization Jobs in Florida (NOW HIRING)

The Subway

Sr. Software Engineer, Mobile App

Miami, FL · On-site

$127K - $159K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

AutoPayPlus

Senior Mobile Developer

Orlando, FL · On-site

NET API development experience • Experience deploying apps to iOS and Android app stores • ... optimization and mobile synchronization logic • Familiarity with Azure DevOps and modern DevOps ...

PamTen Inc

React Native Tech Lead

Miami, FL · On-site

Knowledge of App Store and Play Store submission processes * Mentor and guide React Native and iOS ... Experience with advanced performance profiling and memory optimization tools across iOS and React ...

Anveta

React Native Tech Lead with iOS skills

Miami, FL · On-site

$75/hr

Knowledge of App Store and Play Store submission processes * Mentor and guide React Native and iOS ... Experience with advanced performance profiling and memory optimization tools across iOS and React ...

My3Tech Inc

iOS Architect

Miami, FL · On-site

Strong knowledge of App Store guidelines, provisioning, and deployment processes. * Excellent ... Knowledge of mobile security, offline-first design, and performance optimization at scale. Required ...

RDSolutions

Price Scanning Specialist

Milton, FL · On-site

Optimized, flexible work schedules that enable a healthy work-life balance. * Paid drive time and ... Smartphone with ability to download company pricing app and collect work assignments. * Valid ...

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App Store Optimization information

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$12

$39

$63

How much do app store optimization jobs pay per hour?

As of Jul 4, 2026, the average hourly pay for app store optimization in Florida is $39.34, according to ZipRecruiter salary data. Most workers in this role earn between $31.63 and $45.29 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
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What job categories do people searching App Store Optimization jobs in Florida look for? The top searched job categories for App Store Optimization jobs in Florida are:
What cities in Florida are hiring for App Store Optimization jobs? Cities in Florida with the most App Store Optimization job openings:
App Store Optimization jobs near you
Sr. Software Engineer, Mobile App

Sr. Software Engineer, Mobile App

The Subway

Miami, FL • On-site

$127K - $159K/yr

Full-time

Medical, Life, Retirement

Posted 9 hours ago

Subway rating

4.4

Company rating: 4.4 out of 10

Based on 2,021 frontline employees who took The Breakroom Quiz

95th of 104 rated fast food restaurants

Job description

We are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe.
Sr. Software Engineer - Mobile App Shelton, CT
Ready to build what's next with one of the world's most iconic brands?
Why Join Subway?
At Subway, we are not standing still. We are building.
This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact.
You will not just do the work. You will shape it.
We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world.
If you bring energy, accountability and a bias for action, you will fit right in.
We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day.
This is your chance to be part of what's next.
ABOUT THE ROLE
We're looking for an experienced mobile engineer to help build and improve the Subway app on iOS and Android - the app millions of guests use to order food, manage their loyalty rewards, find nearby restaurants, and check out with their preferred payment method.
You'll work in a collaborative product team alongside designers, product managers, and other engineers, shipping features that are fast, reliable, and polished. App performance is a core priority: every change is expected to maintain or improve speed metrics we track rigorously.
TECH AT A GLANCE
Our mobile stack in plain terms:
Framework
React Native (cross-platform iOS & Android) + Expo
Language
TypeScript (strict mode) - strongly typed throughout
State Management
Redux Toolkit for app-wide state; MMKV for fast local storage
Navigation
React Navigation
Payments
Adyen, Apple Pay, Google Pay
Auth
AWS Cognito (token-based login/session management)
Testing
Jest, React Native Testing Library, Maestro (end-to-end)
CI/CD
GitHub Actions, Expo Application Services (EAS), Fastlane
Error Tracking
Sentry
Feature Flags
LaunchDarkly (controls which features are live for which users)
Analytics
Adobe Experience Platform, Quantum Metric
WHAT YOU'LL DO
  • Build and maintain app features across the full stack of the mobile experience - ordering, menu, cart, checkout, payments, loyalty, and store locator.
  • Write clean, well-tested TypeScript following our established coding standards, with automated checks (linting, formatting, architectural boundary rules) running on every commit.
  • Connect the app to backend services and third-party tools: our ordering API, authentication, payment processors, fraud detection, feature flags, and analytics.
  • Work with product managers, designers, and backend engineers to turn requirements into working software - joining sprint planning and reviews, implementing against Figma designs, aligning on API contracts.
  • Review code from teammates and incorporate review feedback on your own pull requests; all PRs go through CI checks and peer review before merging (no direct pushes to main).
  • Debug and fix issues on both iOS and Android using crash reporting tools, native logs, and device/simulator builds.
  • Write and maintain tests - unit, component, performance (we track render and time-to-interactive budgets), and end-to-end flows tested on real devices via BrowserStack.
  • Help keep our build and release pipelines healthy: automated builds, beta testing distributions, and production releases to the App Store and Google Play.
  • Document your work - code comments, architecture decision records, and notes in our project management system.
  • Participate in Agile ceremonies: standups, sprint planning, refinement, and retrospectives.
  • Stay current with the React Native ecosystem and contribute to team-wide improvements, including our ongoing migration to the React Native New Architecture (better performance and native integration).

WHAT WE'RE LOOKING FOR
Required:
  • 6-9 years of professional software engineering experience.
  • Strong commercial experience building cross-platform mobile apps with React Native and TypeScript.
  • Solid understanding of React Native architecture: state management (Redux), navigation, performance optimization, and local storage.
  • Experience calling REST APIs and working with token-based authentication flows.
  • Familiarity with the native side of React Native - iOS (Swift/Objective-C) and Android (Kotlin/Java) builds, native modules - or genuine enthusiasm to learn.
  • Practical experience with mobile testing: unit tests, component tests, and end-to-end flows.
  • Experience shipping apps to the App Store and/or Google Play.
  • Clear communicator who works well in a collaborative, cross-functional team.
  • Bachelor's degree in Computer Science, Engineering, or a related field - or equivalent hands-on experience.

Nice to have:
  • Payment integrations (Adyen, Apple Pay, Google Pay).
  • Feature flag systems (e.g., LaunchDarkly).
  • Mobile analytics or error tracking (Sentry, Adobe Experience Platform, Quantum Metric).
  • CI/CD for mobile: GitHub Actions, Expo EAS, Fastlane, BrowserStack.
  • Internationalization (i18n) and multi-language app support.
  • Privacy and consent frameworks (e.g., OneTrust).
  • SSL/certificate pinning for mobile API security.

HOW WE WORK
We use Agile delivery in two-week sprints, tracked in Azure DevOps. Design specs come from Figma. Architecture decisions and technical docs live alongside the code in the repository. We value code quality, thoughtful review, and incremental improvement over big-bang rewrites.
Pull requests go through automated CI checks (tests, linting, build validation) and at least one peer review before merging. We treat the CI pipeline as a quality gate, not a formality.
What do we offer?
• Insurance Plans (Medical, Life)
• Pension/401K/RSP (country specific)
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• And More.....
Compensation: The base pay range for this role is $119,200 - $149,000 annually
Pay within this range will be determined in good faith based on job-related factors, which may include skills, experience, education/training, location, and internal equity.
The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

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