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Entry Level App Store Optimization Jobs in Florida

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Entry Level App Store Optimization information

What is an Entry Level App Store Optimization (ASO) specialist?

An Entry Level App Store Optimization (ASO) specialist is a professional who assists in improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. Their tasks often include keyword research, optimizing app titles, descriptions, and screenshots, and analyzing app performance data. By enhancing these elements, they help increase organic downloads and ensure the app reaches its target audience. Entry level ASO specialists typically work under the guidance of more experienced marketers and may also assist with competitor analysis and reporting.

How much do app optimization jobs pay?

Entry-level app store optimization (ASO) jobs typically pay between $40,000 and $60,000 annually, depending on location and experience. Salaries can increase with skills in analytics tools, keyword research, and app marketing strategies, especially for remote or freelance roles.

What are the key skills and qualifications needed to thrive as an Entry Level App Store Optimization (ASO) Specialist, and why are they important?

To thrive as an Entry Level App Store Optimization Specialist, you need a good understanding of digital marketing principles, keyword research, and basic analytics, often supported by a relevant degree or coursework. Familiarity with ASO tools like App Annie, Sensor Tower, or Google Play Console, and knowledge of SEO concepts are typically required. Strong analytical thinking, attention to detail, and effective communication skills will set you apart in this role. These skills are crucial for improving app visibility, driving organic downloads, and collaborating with cross-functional teams to achieve business growth.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use tools to increase downloads and user engagement. These roles often require knowledge of app analytics, marketing strategies, and app store algorithms.

What are 5 jobs that work with apps?

Entry Level App Store Optimization professionals typically work in roles such as ASO specialist, mobile app marketer, digital marketing coordinator, app analyst, and content strategist. These jobs involve optimizing app listings, analyzing app performance data, and improving app visibility in app stores using tools like analytics platforms and keyword research. Entry-level positions often require basic knowledge of app stores, marketing skills, and familiarity with app analytics tools.

How much does App Store optimization cost?

The cost of App Store Optimization (ASO) for an entry-level ASO role varies depending on factors like experience, location, and project scope. Typically, entry-level ASO specialists earn between $40,000 and $60,000 annually, with some freelancers charging hourly rates from $15 to $50. Costs for tools and software used in ASO, such as keyword research or analytics platforms, can range from free to several hundred dollars per month.

What are the typical challenges faced by entry-level App Store Optimization (ASO) specialists and how can they overcome them?

Entry-level ASO specialists often encounter challenges such as staying up-to-date with frequent changes to app store algorithms and understanding user search behavior. Navigating the balance between keyword optimization and creating compelling app descriptions can also be tricky. To overcome these challenges, new specialists should regularly monitor industry blogs, participate in ASO communities, and analyze competitors' strategies. Collaborating with product managers, marketers, and developers is also essential to ensure alignment between optimization strategies and overall app goals.
What are the most commonly searched types of App Store Optimization jobs in Florida? The most popular types of App Store Optimization jobs in Florida are:
What are popular job titles related to Entry Level App Store Optimization jobs in Florida? For Entry Level App Store Optimization jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Entry Level App Store Optimization jobs in Florida look for? The top searched job categories for Entry Level App Store Optimization jobs in Florida are:
Entry Level App Store Optimization jobs near you
Infographic showing various Entry Level App Store Optimization job openings in Florida as of July 2026, with employment types broken down into 49% Full Time, 43% Part Time, and 8% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.
Senior Software Developer - Mobile Technologies

Senior Software Developer - Mobile Technologies

Boats Group

Miami, FL • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Job description

Senior Software Developer - Mobile Technologies (Miami/Hybrid)
About The Role
Boats Group runs some of the most heavily trafficked marketplaces in the boating world, and React Native is a first-class platform here—not an experiment or a wrapper. Our mobile apps power discovery, messaging, lead flow, and transactions for millions of users and thousands of dealers globally.
As a Senior Mobile Engineer (React Native), you’ll work on a long-lived React Native codebase where architecture, performance, and developer experience actually matter. You’ll help shape how we structure shared components, manage state, handle offline and flaky-network scenarios, and integrate cleanly with native iOS and Android when it counts.
This is a role for engineers who enjoy going deep: profiling performance, eliminating re-render bottlenecks, designing scalable patterns, and making pragmatic tradeoffs between shared and platform-specific code. You’ll collaborate closely with backend and product partners, but you’ll also have real ownership over mobile technical direction—what we standardize, what we refactor, and what we never let regress.
If you’re excited by React Native at scale, care about clean abstractions and production-grade quality, and want your work in the hands of a massive, real user base, Boats Group gives you both the challenge and the leverage.
What You’ll Do
  • Build and ship production-grade React Native applications used by a large, real-world audience
  • Drive adoption of modern React Native capabilities and performance improvements
  • Own features from idea → architecture → implementation → App Store / Play Store
  • Architect reusable components and modular application structure
  • Collaborate closely with product, design, backend, and architecture partners
  • Help define mobile engineering standards, patterns, and long-term technical direction
  • Mentor other engineers through thoughtful code reviews and technical leadership
  • Translate business goals into elegant, scalable mobile solutions
What You Must Have
  • BS in Computer Science/related field of study or equivalent experience developing and maintaining complex consumer mobile applications in a dynamic and fast-paced environment
  • Experience in advanced implementations using React Native preferably experience with React Native New Architecture and frameworks like TanStack Query.
  • Strong debugging, profiling, and performance optimization skills
  • Solid experience with Redux or similar state management tools
  • Strong proficiency in TypeScript
  • A solid understanding of continuous integration, continuous deployment with Github Actions
  • Experience publishing React Native apps to their respective stores (and working through their respective approval processes)
  • An understanding of web services (RESTful and RPC based), JSON payloads with stateless restful polyglot services
  • An understanding of agile software development practices
What You Should Have
  • Experience publishing apps to App Store and Google Play
  • Familiarity with native Android (Kotlin/Java) and/or iOS (Swift)
  • Experience with automated testing frameworks (Jest, Appium)
  • Experience working with React Native New Architecture (Fabric, TurboModules, JSI)
  • Nice to have Experience with TanStack Query (React Query) for server-state management
  • Experience with GraphQL
  • Experience building cloud-backed applications on AWS
  • Search technologies like Elasticsearch/OpenSearch
  • Queueing technologies
  • A strong opinion on mobile UX-and the ability to back it up with execution
What You'll Receive
  • Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
  • Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
  • Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
  • Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
  • Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
  • Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
  • Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
  • Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.

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