ZipRecruiter

Log In

2

Entry Level App Store Optimization Jobs (NOW HIRING)

DraftKings, Inc.

ASO Specialist

Boston, MA · On-site

$67K - $91K/yr

You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working ...

FanDuel

ASO Marketing Associate

New York, NY · On-site

Familiarity with App Store Optimization (ASO) best practices and app store submission processes * Strong organizational skills with the ability to manage multiple projects and timelines ...

DAZN

SEO Manager - North America

New York, NY · Hybrid

$80K - $100K/yr

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

DAZN

SEO Manager - North America

Manhattan, NY · On-site

$80K - $100K/yr

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

Airship

Account Coordinator

$20.50 - $26.50/hr

About Gummicube, an Airship Company Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store ...

Apple

Analyst, IAP and Commerce

Cupertino, CA

$149K - $225K/yr

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million ... optimizing their in-app purchase strategies through scaled channels or ad-hoc support.

next page

Showing results 1-20

All JobsEntry Level App Store Optimization Jobs

Entry Level App Store Optimization information

See salary details

$22K

$45K

$65K

How much do entry level app store optimization jobs pay per year?

As of Jul 4, 2026, the average yearly pay for entry level app store optimization in the United States is $45,046.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What is an Entry Level App Store Optimization (ASO) specialist?

An Entry Level App Store Optimization (ASO) specialist is a professional who assists in improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. Their tasks often include keyword research, optimizing app titles, descriptions, and screenshots, and analyzing app performance data. By enhancing these elements, they help increase organic downloads and ensure the app reaches its target audience. Entry level ASO specialists typically work under the guidance of more experienced marketers and may also assist with competitor analysis and reporting.

How much do app optimization jobs pay?

Entry-level app store optimization (ASO) jobs typically pay between $40,000 and $60,000 annually, depending on location and experience. Salaries can increase with skills in analytics tools, keyword research, and app marketing strategies, especially for remote or freelance roles.

What are the key skills and qualifications needed to thrive as an Entry Level App Store Optimization (ASO) Specialist, and why are they important?

To thrive as an Entry Level App Store Optimization Specialist, you need a good understanding of digital marketing principles, keyword research, and basic analytics, often supported by a relevant degree or coursework. Familiarity with ASO tools like App Annie, Sensor Tower, or Google Play Console, and knowledge of SEO concepts are typically required. Strong analytical thinking, attention to detail, and effective communication skills will set you apart in this role. These skills are crucial for improving app visibility, driving organic downloads, and collaborating with cross-functional teams to achieve business growth.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use tools to increase downloads and user engagement. These roles often require knowledge of app analytics, marketing strategies, and app store algorithms.

What are 5 jobs that work with apps?

Entry Level App Store Optimization professionals typically work in roles such as ASO specialist, mobile app marketer, digital marketing coordinator, app analyst, and content strategist. These jobs involve optimizing app listings, analyzing app performance data, and improving app visibility in app stores using tools like analytics platforms and keyword research. Entry-level positions often require basic knowledge of app stores, marketing skills, and familiarity with app analytics tools.

How much does App Store optimization cost?

The cost of App Store Optimization (ASO) for an entry-level ASO role varies depending on factors like experience, location, and project scope. Typically, entry-level ASO specialists earn between $40,000 and $60,000 annually, with some freelancers charging hourly rates from $15 to $50. Costs for tools and software used in ASO, such as keyword research or analytics platforms, can range from free to several hundred dollars per month.

What are the typical challenges faced by entry-level App Store Optimization (ASO) specialists and how can they overcome them?

Entry-level ASO specialists often encounter challenges such as staying up-to-date with frequent changes to app store algorithms and understanding user search behavior. Navigating the balance between keyword optimization and creating compelling app descriptions can also be tricky. To overcome these challenges, new specialists should regularly monitor industry blogs, participate in ASO communities, and analyze competitors' strategies. Collaborating with product managers, marketers, and developers is also essential to ensure alignment between optimization strategies and overall app goals.
More about Entry Level App Store Optimization jobs
What cities are hiring for Entry Level App Store Optimization jobs? Cities with the most Entry Level App Store Optimization job openings:
What are the most commonly searched types of App Store Optimization jobs? The most popular types of App Store Optimization jobs are:
What states have the most Entry Level App Store Optimization jobs? States with the most job openings for Entry Level App Store Optimization jobs include:
What job categories do people searching Entry Level App Store Optimization jobs look for? The top searched job categories for Entry Level App Store Optimization jobs are:
Entry Level App Store Optimization jobs near you
Infographic showing various Entry Level App Store Optimization job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 82% Full Time, and 17% Part Time. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $45,046 per year, or $21.7 per hour.
App Store Optimization Specialist

App Store Optimization Specialist

DraftKings

Boston, MA • On-site

Full-time

Posted 22 days ago

DraftKings rating

8.3

Company rating: 8.3 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.

What you'll do as an ASO Specialist

  • Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.

  • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.

  • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.

  • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.

  • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.

  • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.

  • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.

  • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

What you'll bring

  • A Bachelor's Degree in Marketing, Business, Analytics, or a related field.

  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.

  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.

  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.

  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.

  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.

  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

#LI-MZ1

#AC2025

Join Our Team

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

What DraftKings employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply