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Full Time App Store Optimization Jobs (NOW HIRING)

DraftKings

App Store Optimization Specialist

Boston, MA · On-site

You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates ... The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus ...

The Economist Group

Head of Optimisation

New York, NY · On-site

$105K - $140K/yr

Search Engine Optimization (SEO), App Store Optimization (ASO), and AI Optimization (AIO). As consumption habits shift from traditional keyword searches to conversational AI and mobile-first ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site

... full-time role, or a current opportunity with a client. Right Side Up is a collective of premium ... Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable ...

Right Side Up

ASO Marketing Consultant

Austin, TX · Remote

... full-time role, or a current opportunity with a client. Right Side Up is a collective of premium ... Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

... full-time role, or a current opportunity with a client. Right Side Up is a collective of premium ... Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable ...

Begin

Senior Manager, Growth Marketing

$125K - $150K/yr

Performance Marketing & Full-Funnel Optimization * Own and scale paid acquisition across Meta, Google (Search, YouTube, Display, App Campaigns), Apple Search Ads, TikTok, Pinterest, programmatic ...

tastytrade

SEO & Organic Growth Manager

Chicago, IL

$117K - $130K/yr

Organic Growth Manager Employment Type: Full-Time Salary : $117,000-$130,000 About the Role ... Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO ...

tastytrade

SEO & Organic Growth Manager

Chicago, IL · On-site

$117K - $130K/yr

Organic Growth Manager Employment Type: Full-Time Salary : $117,000-$130,000 About the Role ... Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO ...

tastylive

SEO & Organic Growth Manager

Chicago, IL · On-site

$117K - $130K/yr

Organic Growth Manager Employment Type: Full-Time Salary : $117,000-$130,000 About the Role ... Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO ...

tastylive

SEO & Organic Growth Manager

Chicago, IL · On-site

$117K - $130K/yr

Organic Growth Manager Employment Type: Full-Time Salary : $117,000-$130,000 About the Role ... Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO ...

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Full Time App Store Optimization information

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How much do full time app store optimization jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for full time app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What is app store optimization (ASO) and why is it important?

App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in app stores like Apple's App Store and Google Play. By optimizing elements such as the app title, keywords, description, visuals, and reviews, ASO helps increase app downloads and organic growth. It is crucial because a well-optimized app is more likely to be discovered by potential users, leading to higher download rates and better user engagement. Consistent ASO efforts can also help apps stay competitive in crowded marketplaces.

What is the difference between Full Time App Store Optimization vs App Marketing Specialist?

AspectFull Time App Store OptimizationApp Marketing Specialist
Primary FocusOptimizing app store listings to improve visibility and downloadsPromoting apps through marketing campaigns and user acquisition strategies
Skills RequiredASO tools, keyword research, app analytics, ASO best practicesDigital marketing, advertising, social media, user engagement
Work EnvironmentTypically within app development or marketing teams, often in tech companiesMarketing agencies or in-house marketing teams in various industries

While both roles aim to increase app downloads, Full Time App Store Optimization focuses on optimizing app store listings, whereas App Marketing Specialists handle broader marketing campaigns to attract users. Understanding these differences helps employers and job seekers target the right skills and responsibilities.

What are some common challenges faced by professionals in app store optimization (ASO) roles, and how can they be addressed?

A common challenge in App Store Optimization is keeping up with frequent changes to app store algorithms and ranking factors, which can directly impact app visibility. Additionally, ASO professionals must balance keyword optimization with compelling creative assets to attract downloads, all while monitoring competitors. Success in this role often requires ongoing analysis, experimentation, and effective collaboration with marketing, product, and design teams. Staying updated on best practices and regularly testing strategies can help overcome these challenges and drive sustained app growth.

What are the key skills and qualifications needed to thrive as a full time app store optimization (ASO) specialist?

To thrive as a Full Time App Store Optimization Specialist, you need expertise in keyword research, analytics, mobile marketing, and a solid understanding of app store algorithms, typically supported by experience in digital marketing or related fields. Familiarity with ASO tools like App Annie, Sensor Tower, and data analysis platforms is commonly required. Strong attention to detail, creativity, and effective communication help you craft compelling app listings and collaborate across teams. These skills are vital for increasing app visibility, driving downloads, and ensuring sustained growth in competitive app marketplaces.
More about Full Time App Store Optimization jobs

What are the most commonly searched types of App Store Optimization jobs?

The most popular types of App Store Optimization jobs are:

What job categories do people searching Full Time App Store Optimization jobs look for?

The top searched job categories for Full Time App Store Optimization jobs are:

Full Time App Store Optimization jobs near you
Infographic showing various Full Time App Store Optimization job openings in the United States as of August 2026, with employment types broken down into 64% Full Time, 34% Part Time, 1% Temporary, and 1% Contract. Highlights an 100% Physical job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

App Store Optimization Specialist

DraftKings

Boston, MA • On-site

Full-time

Re-posted 3 days ago

DraftKings rating

8.4

Company rating: 8.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.

What you'll do as an ASO Specialist

  • Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.

  • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.

  • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.

  • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.

  • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.

  • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.

  • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.

  • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

What you'll bring

  • A Bachelor's Degree in Marketing, Business, Analytics, or a related field.

  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.

  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.

  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.

  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.

  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.

  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

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Join Our Team

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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