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Full Time App Store Optimization Jobs (NOW HIRING)

Xe Careers

SEO & ASO Manager

Irvine, CA · On-site

You'll be responsible for rebuilding our SEO foundations, growing organic traffic and conversions, optimizing our app store presence, and preparing Xe for visibility in AI-assisted search ...

DraftKings, Inc.

ASO Specialist

Boston, MA · On-site

$67K - $91K/yr

You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates ... The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

... full-time role, or a current opportunity with a client. Right Side Up is a collective of premium ... Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable ...

Right Side Up

ASO Marketing Consultant

Austin, TX · Remote

... full-time role, or a current opportunity with a client. Right Side Up is a collective of premium ... Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable ...

FanDuel

ASO Marketing Associate

New York, NY · On-site

Familiarity with App Store Optimization (ASO) best practices and app store submission processes * Strong organizational skills with the ability to manage multiple projects and timelines ...

RingCentral

Senior Product Manager, AI Receptionist

Belmont, CA · On-site

$153K - $202K/yr

... App Store and Google Play. • Drive conversion optimization across the freemium-to-paid funnel, using data and experimentation to improve activation rates. • Partner with finance and legal teams ...

Air Apps

ASO Specialist San Francisco

San Francisco, CA · On-site

$60K - $100K/yr

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

Phiture

Senior ASO Consultant

$120K - $180K/yr

You'll play a pivotal role across app store optimization (ASO) and the entire user acquisition (UA) funnel, driving measurable growth for world-class mobile apps. You'll lead projects that range from ...

Phiture Inc

Senior ASO Consultant

New York, NY · On-site +1

$120K - $180K/yr

You'll play a pivotal role across app store optimization (ASO) and the entire user acquisition (UA) funnel, driving measurable growth for world-class mobile apps. You'll lead projects that range from ...

Substack

Product Manager - Growth

San Francisco, CA · Remote

Own App Store and Google Play listing optimization across all Substack surfaces: the main app ... full-time roles, and exceptional benefits. Our cash compensation range for this role is $190,000 ...

Roblox

Principal App Store Manager

San Mateo, CA · On-site

The App Store Manager plays a critical role as the central coordinator and owner of technical ... All full-time employees are also eligible for equity compensation and for benefits as described on ...

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All JobsFull Time App Store Optimization Jobs

Full Time App Store Optimization information

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$52

$84

How much do full time app store optimization jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for full time app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What is App Store Optimization (ASO) and why is it important?

App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in app stores like Apple's App Store and Google Play. By optimizing elements such as the app title, keywords, description, visuals, and reviews, ASO helps increase app downloads and organic growth. It is crucial because a well-optimized app is more likely to be discovered by potential users, leading to higher download rates and better user engagement. Consistent ASO efforts can also help apps stay competitive in crowded marketplaces.

What is the difference between Full Time App Store Optimization vs App Marketing Specialist?

AspectFull Time App Store OptimizationApp Marketing Specialist
Primary FocusOptimizing app store listings to improve visibility and downloadsPromoting apps through marketing campaigns and user acquisition strategies
Skills RequiredASO tools, keyword research, app analytics, ASO best practicesDigital marketing, advertising, social media, user engagement
Work EnvironmentTypically within app development or marketing teams, often in tech companiesMarketing agencies or in-house marketing teams in various industries

While both roles aim to increase app downloads, Full Time App Store Optimization focuses on optimizing app store listings, whereas App Marketing Specialists handle broader marketing campaigns to attract users. Understanding these differences helps employers and job seekers target the right skills and responsibilities.

What are some common challenges faced by professionals in App Store Optimization (ASO) roles, and how can they be addressed?

A common challenge in App Store Optimization is keeping up with frequent changes to app store algorithms and ranking factors, which can directly impact app visibility. Additionally, ASO professionals must balance keyword optimization with compelling creative assets to attract downloads, all while monitoring competitors. Success in this role often requires ongoing analysis, experimentation, and effective collaboration with marketing, product, and design teams. Staying updated on best practices and regularly testing strategies can help overcome these challenges and drive sustained app growth.

What are the key skills and qualifications needed to thrive as a Full Time App Store Optimization (ASO) Specialist, and why are they important?

To thrive as a Full Time App Store Optimization Specialist, you need expertise in keyword research, analytics, mobile marketing, and a solid understanding of app store algorithms, typically supported by experience in digital marketing or related fields. Familiarity with ASO tools like App Annie, Sensor Tower, and data analysis platforms is commonly required. Strong attention to detail, creativity, and effective communication help you craft compelling app listings and collaborate across teams. These skills are vital for increasing app visibility, driving downloads, and ensuring sustained growth in competitive app marketplaces.
More about Full Time App Store Optimization jobs
What are the most commonly searched types of App Store Optimization jobs? The most popular types of App Store Optimization jobs are:
What job categories do people searching Full Time App Store Optimization jobs look for? The top searched job categories for Full Time App Store Optimization jobs are:
Full Time App Store Optimization jobs near you
Infographic showing various Full Time App Store Optimization job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

SEO & ASO Manager

Xe Careers

Irvine, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
ABOUT THIS ROLE
We're now looking for a strategic, hands-on SEO & ASO Manager to take ownership of our global search presence - across web, app stores, and the new world of AI-driven search and Large Language Model (LLM) visibility.
The SEO & ASO Manager will define and execute Xe's search and discovery strategy across all digital surfaces where people seek money transfer and currency information - from Google to ChatGPT.
You'll be responsible for rebuilding our SEO foundations, growing organic traffic and conversions, optimizing our app store presence, and preparing Xe for visibility in AI-assisted search environments.
This role combines strategic thinking, technical expertise, and cross-team collaboration with Product, Content, Growth, and Engineering.
OUR PRINCIPLES
  • AMBITION - We dream big, try things out and always ask "why not?" and "what if?" We're ambitious in our thinking and our delivery
  • RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
  • COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ROLES & RESPONSIBILITIES
  • Search Engine Optimization (SEO)
    • Audit and rebuild Xe's global SEO strategy, focusing on high-intent money transfer and FX.
    • Lead keyword research and mapping for all key markets and languages.
    • Define and drive content optimization for on-site pages, landing pages, and blog articles, with a global scale approach for localization across priority markets.
    • Collaborate with engineering on site performance, crawlability, and structured data improvements.
    • Monitor and report on SEO performance metrics, providing actionable insights to leadership.
    • Own Xe's link acquisition strategy (ethical, relevance-driven).
    • Conduct technical audits and identify optimization opportunities to improve page load times and Core Web Vital scores.
    • Coordinate with teams to provide site navigation and architecture optimizations to improve site hierarchy and crawlability, with an additional focus on how these changes impact conversion rates.
    • Leverage A/B testing approach for assessing SEO initiatives as pilots prior to global scaling, demonstrating impacts to site traffic and business KPIs.

    App Store Optimization (ASO)
    • Manage Xe's visibility and conversion performance in Apple App Store and Google Play.
    • Conduct keyword research, A/B test metadata, and optimize creative assets.
    • Collaborate with Product Marketing and UA teams to align app acquisition and retention strategies.

    LLM & AI Search Optimization
    • Research and implement strategies to increase Xe's visibility and accuracy in LLM-based search (e.g. ChatGPT, Perplexity, Gemini, Copilot).
    • Develop and test structured data, content formats, and partnerships that improve Xe's representation in generative AI results.
    • Collaborate with Data and Product teams to integrate Xe's API data (exchange rates, tools, brand assets) into LLM ecosystems.
    • Stay ahead of emerging trends in search + AI discovery and advise leadership on opportunities.
    • Ability to monitor performance across emerging AI Search tools/platforms and familiarity with industry benchmarks/KPIs.

POSITION REQUIREMENTS
  • 4+ years' experience in SEO (ideally in fintech, e-commerce, or marketplaces).
  • Proven track record improving organic traffic and conversion performance across web and/or app environments.
  • Strong understanding of technical SEO, Schema Markup, Core Web Vitals, and modern content frameworks (React, Next.js, etc.); proficient in HTML, CSS, JavaScript, and JSON-LD.
  • Familiarity with App Store Optimization tools (AppTweak, Sensor Tower, Data.ai).
  • Analytical mindset - comfortable working with GA4, GSC, Looker Studio, and keyword analytics tools (e.g. SEMRush, BrightEdge, Conductor, etc).

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
  • Bullet point list of working conditions and physical requirements

PERKS & BENEFITS
  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!
  • Plumm Mental Health and Wellbeing
  • Volunteering day for a charity of your choice

XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($00,000USD to $00,000USD). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more .
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.

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