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Full Time App Store Optimization Jobs (NOW HIRING)

Experience with App Store Optimization (ASO) and App Store content strategy IAA Holdings, LLC (IAA ... RB Global full-time employees are offered medical, dental, vision, and basic life insurances.

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

RS-292 - O06 - Marketing Employment Type: Full Time Location: US - New York Description SEO Manager ... Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play ...

App Product Manager

Cerritos, CA · On-site

$105K - $130K/yr

Apply app conversion best practices (onboarding, checkout, push/notifications, app store optimization) to drive measurable lifts in conversion and revenue per user * Represent the voice of REVOLVE ...

Growth and Engagement Lead

Durham, NC · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

Growth and Engagement Lead

Austin, TX · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

Growth and Engagement Lead

New York, NY · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

About Gummicube Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps ...

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Full Time App Store Optimization information

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How much do full time app store optimization jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for full time app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What is app store optimization (ASO) and why is it important?

App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in app stores like Apple's App Store and Google Play. By optimizing elements such as the app title, keywords, description, visuals, and reviews, ASO helps increase app downloads and organic growth. It is crucial because a well-optimized app is more likely to be discovered by potential users, leading to higher download rates and better user engagement. Consistent ASO efforts can also help apps stay competitive in crowded marketplaces.

What is the difference between Full Time App Store Optimization vs App Marketing Specialist?

AspectFull Time App Store OptimizationApp Marketing Specialist
Primary FocusOptimizing app store listings to improve visibility and downloadsPromoting apps through marketing campaigns and user acquisition strategies
Skills RequiredASO tools, keyword research, app analytics, ASO best practicesDigital marketing, advertising, social media, user engagement
Work EnvironmentTypically within app development or marketing teams, often in tech companiesMarketing agencies or in-house marketing teams in various industries

While both roles aim to increase app downloads, Full Time App Store Optimization focuses on optimizing app store listings, whereas App Marketing Specialists handle broader marketing campaigns to attract users. Understanding these differences helps employers and job seekers target the right skills and responsibilities.

What are some common challenges faced by professionals in app store optimization (ASO) roles, and how can they be addressed?

A common challenge in App Store Optimization is keeping up with frequent changes to app store algorithms and ranking factors, which can directly impact app visibility. Additionally, ASO professionals must balance keyword optimization with compelling creative assets to attract downloads, all while monitoring competitors. Success in this role often requires ongoing analysis, experimentation, and effective collaboration with marketing, product, and design teams. Staying updated on best practices and regularly testing strategies can help overcome these challenges and drive sustained app growth.

What are the key skills and qualifications needed to thrive as a full time app store optimization (ASO) specialist?

To thrive as a Full Time App Store Optimization Specialist, you need expertise in keyword research, analytics, mobile marketing, and a solid understanding of app store algorithms, typically supported by experience in digital marketing or related fields. Familiarity with ASO tools like App Annie, Sensor Tower, and data analysis platforms is commonly required. Strong attention to detail, creativity, and effective communication help you craft compelling app listings and collaborate across teams. These skills are vital for increasing app visibility, driving downloads, and ensuring sustained growth in competitive app marketplaces.
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What are the most commonly searched types of App Store Optimization jobs?

The most popular types of App Store Optimization jobs are:

What job categories do people searching Full Time App Store Optimization jobs look for?

The top searched job categories for Full Time App Store Optimization jobs are:

Infographic showing various Full Time App Store Optimization job openings in the United States as of August 2026, with employment types broken down into 64% Full Time, 34% Part Time, 1% Temporary, and 1% Contract. Highlights an 100% Physical job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

Staff Software Engineer

Ritchie Bros.

Westchester, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago


Ritchie Bros. Auctioneers rating

7.5

Company rating: 7.5 out of 10

Based on 26 frontline employees who took The Breakroom Quiz

5th of 19 rated auctioneers


Job description

About the Role

IAA is seeking a Staff Engineer to provide technical leadership for our mobile app - the primary mobile touchpoint for buyers participating in vehicle auctions across North America. Our platform processes high volumes of live and timed auction transactions, and the mobile experience is central to how buyers search, bid, pay, and arrange delivery.

This is a hands-on technical leadership role. You will guide architectural decisions, establish iOS engineering standards, and mentor a distributed team of iOS engineers across onshore, nearshore, and offshore locations. You will work closely with our Principal Engineer, product managers, and backend .NET teams to ship features that directly impact revenue and buyer experience.

Key Responsibilities

  • Lead the iOS architectural roadmap, setting the standard for what well-scoped, production-ready iOS changes look like
  • Define and enforce iOS engineering standards across the team: code structure, MVVM/Clean Architecture patterns, feature flag strategy, PR size and quality expectations, and release processes
  • Own the CI/CD pipeline for iOS: build reliability, test coverage strategy, code signing, and App Store Connect release management
  • Establish and improve observability practices using crash analytics and performance monitoring; drive data-informed decision-making on stability and user experience
  • Lead security hardening: secure credential storage, secrets management, dependency audits, and secure coding standards across the iOS codebase
  • Design and implement integrations with push notification infrastructure, deep links and universal links, identity verification SDKs, and third-party platforms
  • Help improve software process in a way that focuses on reliability, and quality.
  • Collaborate with backend and BFF teams to represent mobile needs early in API and service design
  • Partner with product and design on building out a mobile focused feature backlog.
  • Support production incident response for iOS issues and coordinate hotfix releases when needed

Qualifications

  • 8+ years of professional iOS engineering experience, with at least 2 years operating at a Staff or equivalent technical leadership level
  • Deep expertise in Swift and UIKit; proven experience leading or substantially contributing to a UIKit-to-SwiftUI migration at scale in a production app
  • Strong grasp of iOS architectural patterns (MVVM, Router/Coordinator, Async/Await) and experience establishing them across a team rather than just applying them personally
  • Experience owning CI/CD pipelines for iOS (GitHub Actions, Xcode Cloud, or similar), App Store Connect, TestFlight, and the full release lifecycle
  • Hands-on experience with feature flag systems and staged rollout strategies for mobile
  • Solid understanding of iOS security: Keychain, certificate pinning, secrets management, App Transport Security, and App Store compliance requirements
  • Experience integrating and maintaining push notification platforms (APNs, Firebase Cloud Messaging, or marketing platforms such as SFMC or Braze)
  • Proven ability to mentor engineers across experience levels and time zones, raising code quality through standards and review culture rather than by being the sole reviewer
  • Strong communication skills; able to clearly articulate technical tradeoffs to both engineering and business stakeholders

Bonus Experience

  • Experience with universal links, deep linking, and App Clips
  • Familiarity with iOS accessibility APIs and WCAG compliance in native apps
  • Experience with Objective-C codebases or mixed Swift/ObjC bridging
  • Background in marketplace, auction, or high-frequency transactional mobile applications
  • Familiarity with Android development - useful for cross-platform consistency and shared-standards discussions
  • Experience with App Store Optimization (ASO) and App Store content strategy

IAA Holdings, LLC (IAA)


IAA Holdings, LLC (IAA), a Ritchie Bros. Auctioneers company (NYSE: RBA) and (TSX: RBA), is a trusted global marketplace for insights, services, and transaction solutions for commercial assets and vehicles. Leveraging leading-edge technology and focusing on innovation, IAA's unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles. IAA serves a global buyer base - located throughout over 170 countries - and a full spectrum of sellers, including insurers, dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access to multiple digital bidding and buying channels, innovative vehicle merchandising, and efficient evaluation services, enhancing the overall purchasing experience. IAA offers sellers a comprehensive suite of services aimed at maximizing vehicle value, reducing administrative costs, shortening selling cycle time and delivering the highest economic returns.

RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company's 401k plan and RB Global will match 100% for the first 4% contributed.  Employees will also receive 15 days of PTO each year.



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