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Full Time App Store Optimization Jobs (NOW HIRING)

Air Apps

ASO Specialist San Francisco

San Francisco, CA · On-site

$60K - $100K/yr

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

Character.ai

Product Marketing Manager

Redwood City, CA · On-site

$180K - $200K/yr

Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking * Lead creative collaboration with the design ...

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... You will play a key role understanding and optimizing the businesses under Apple Services as a part ...

MDCalc

Director of Clinician Engagement

New York, NY · On-site +1

Own digital marketing channels including email, social media, SEO/SEM, app store optimization, paid acquisition, and alignment across platforms. Develop campaigns that drive awareness, trial, and ...

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How much do full time app store optimization jobs pay per hour?

As of Jun 3, 2026, the average hourly pay for full time app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Full Time App Store Optimization (ASO) Specialist, and why are they important?

To thrive as a Full Time App Store Optimization Specialist, you need expertise in keyword research, analytics, mobile marketing, and a solid understanding of app store algorithms, typically supported by experience in digital marketing or related fields. Familiarity with ASO tools like App Annie, Sensor Tower, and data analysis platforms is commonly required. Strong attention to detail, creativity, and effective communication help you craft compelling app listings and collaborate across teams. These skills are vital for increasing app visibility, driving downloads, and ensuring sustained growth in competitive app marketplaces.

What are some common challenges faced by professionals in App Store Optimization (ASO) roles, and how can they be addressed?

A common challenge in App Store Optimization is keeping up with frequent changes to app store algorithms and ranking factors, which can directly impact app visibility. Additionally, ASO professionals must balance keyword optimization with compelling creative assets to attract downloads, all while monitoring competitors. Success in this role often requires ongoing analysis, experimentation, and effective collaboration with marketing, product, and design teams. Staying updated on best practices and regularly testing strategies can help overcome these challenges and drive sustained app growth.

What is App Store Optimization (ASO) and why is it important?

App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in app stores like Apple's App Store and Google Play. By optimizing elements such as the app title, keywords, description, visuals, and reviews, ASO helps increase app downloads and organic growth. It is crucial because a well-optimized app is more likely to be discovered by potential users, leading to higher download rates and better user engagement. Consistent ASO efforts can also help apps stay competitive in crowded marketplaces.

What is the difference between Full Time App Store Optimization vs App Marketing Specialist?

AspectFull Time App Store OptimizationApp Marketing Specialist
Primary FocusOptimizing app store listings to improve visibility and downloadsPromoting apps through marketing campaigns and user acquisition strategies
Skills RequiredASO tools, keyword research, app analytics, ASO best practicesDigital marketing, advertising, social media, user engagement
Work EnvironmentTypically within app development or marketing teams, often in tech companiesMarketing agencies or in-house marketing teams in various industries

While both roles aim to increase app downloads, Full Time App Store Optimization focuses on optimizing app store listings, whereas App Marketing Specialists handle broader marketing campaigns to attract users. Understanding these differences helps employers and job seekers target the right skills and responsibilities.

More about Full Time App Store Optimization jobs
What are the most commonly searched types of App Store Optimization jobs? The most popular types of App Store Optimization jobs are:
What job categories do people searching Full Time App Store Optimization jobs look for? The top searched job categories for Full Time App Store Optimization jobs are:
Full Time App Store Optimization jobs near you
Infographic showing various Full Time App Store Optimization job openings in the United States as of May 2026, with employment types broken down into 3% As Needed, 42% Full Time, 43% Part Time, 11% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

ASO Specialist San Francisco

Air Apps

San Francisco, CA • On-site

$60K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 2 hours ago

Job description

About Us
At Air Apps, we believe in thinking bigger and moving faster. We're a family-founded company on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2017 and now with offices in both Lisbon and San Francisco, we've remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you'll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management and change lives along the way.
About the Role
We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You'll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.
This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.
Responsibilities
  • Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
  • Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
  • Analyze app store performance metrics and provide actionable insights.
  • Monitor competitors and market trends to identify opportunities for growth.
  • Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
  • Stay on top of platform updates, industry best practices, and emerging ASO tools.
Requirements
  • Around 3+ years of experience in ASO or mobile growth marketing.
  • Strong understanding of app store ecosystems (Apple App Store, Google Play).
  • Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
  • Data-driven mindset with the ability to turn insights into action.
  • Excellent communication and collaboration skills.
  • Enthusiasm for AI, productivity, and digital tools.
  • Based in San Francisco (onsite role).
What We Offer (San Francisco)
  • Apple hardware ecosystem for work.
  • Annual Bonus.
  • Medical Insurance (including vision & dental).
  • Disability insurance - short and long-term.
  • 401k up to 4% contribution.
  • Air Conference - an opportunity to meet the team, collaborate, and grow together.
  • Transportation budget
  • Free meals at the hub
  • Gym membership
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

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