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Full Time App Store Optimization Jobs (NOW HIRING)

Substack

Product Manager - Growth

San Francisco, CA · Hybrid

Own App Store and Google Play listing optimization across all Substack surfaces: the main app ... full-time roles, and exceptional benefits. Our cash compensation range for this role is $190,000 ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives ... This range is based on a full-time position. This range may be modified in the future. In addition ...

Ritchie Bros.

Staff Software Engineer

Westchester, IL · On-site

$140K - $168K/yr

Experience with App Store Optimization (ASO) and App Store content strategy About Us IAA Holdings ... RB Global full-time employees are offered medical, dental, vision, and basic life insurances.

Ritchie Bros.

Staff Software Engineer

Westchester, IL · On-site

Experience with App Store Optimization (ASO) and App Store content strategy IAA Holdings, LLC (IAA ... RB Global full-time employees are offered medical, dental, vision, and basic life insurances.

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives ... This range is based on a full-time position. This range may be modified in the future. In addition ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives ... This range is based on a full-time position. This range may be modified in the future. In addition ...

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

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Full Time App Store Optimization information

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How much do full time app store optimization jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for full time app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What is app store optimization (ASO) and why is it important?

App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in app stores like Apple's App Store and Google Play. By optimizing elements such as the app title, keywords, description, visuals, and reviews, ASO helps increase app downloads and organic growth. It is crucial because a well-optimized app is more likely to be discovered by potential users, leading to higher download rates and better user engagement. Consistent ASO efforts can also help apps stay competitive in crowded marketplaces.

What are the key skills and qualifications needed to thrive as a full time app store optimization (ASO) specialist?

To thrive as a Full Time App Store Optimization Specialist, you need expertise in keyword research, analytics, mobile marketing, and a solid understanding of app store algorithms, typically supported by experience in digital marketing or related fields. Familiarity with ASO tools like App Annie, Sensor Tower, and data analysis platforms is commonly required. Strong attention to detail, creativity, and effective communication help you craft compelling app listings and collaborate across teams. These skills are vital for increasing app visibility, driving downloads, and ensuring sustained growth in competitive app marketplaces.

What are some common challenges faced by professionals in app store optimization (ASO) roles, and how can they be addressed?

A common challenge in App Store Optimization is keeping up with frequent changes to app store algorithms and ranking factors, which can directly impact app visibility. Additionally, ASO professionals must balance keyword optimization with compelling creative assets to attract downloads, all while monitoring competitors. Success in this role often requires ongoing analysis, experimentation, and effective collaboration with marketing, product, and design teams. Staying updated on best practices and regularly testing strategies can help overcome these challenges and drive sustained app growth.

What is the difference between Full Time App Store Optimization vs App Marketing Specialist?

AspectFull Time App Store OptimizationApp Marketing Specialist
Primary FocusOptimizing app store listings to improve visibility and downloadsPromoting apps through marketing campaigns and user acquisition strategies
Skills RequiredASO tools, keyword research, app analytics, ASO best practicesDigital marketing, advertising, social media, user engagement
Work EnvironmentTypically within app development or marketing teams, often in tech companiesMarketing agencies or in-house marketing teams in various industries

While both roles aim to increase app downloads, Full Time App Store Optimization focuses on optimizing app store listings, whereas App Marketing Specialists handle broader marketing campaigns to attract users. Understanding these differences helps employers and job seekers target the right skills and responsibilities.

More about Full Time App Store Optimization jobs

What are the most commonly searched types of App Store Optimization jobs?

The most popular types of App Store Optimization jobs are:

What job categories do people searching Full Time App Store Optimization jobs look for?

The top searched job categories for Full Time App Store Optimization jobs are:

Full Time App Store Optimization jobs near you
Infographic showing various Full Time App Store Optimization job openings in the United States as of August 2026, with employment types broken down into 64% Full Time, 34% Part Time, 1% Temporary, and 1% Contract. Highlights an 100% Physical job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

Principal Product Manager, Mobile Product

PayJoy

San Francisco, CA • On-site

$303K - $320K/yr

Full-time

Re-posted 3 days ago

Job description

About PayJoy
 
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.  Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.  Through PayJoy's point-of-sale financing and card offerings, customers gain access to a modern quality of life.  PayJoy's credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
 
This role

As Principal Product Manager, Mobile, you will own the vision, architecture, and execution of transforming PayJoy's Apps into a destination for our customers. 

 

This is a senior Individual Contributor role reporting to the SVP of Product Management, you'll work directly with Engineering leadership and the executive team to shape PayJoy's next chapter.

 

WHAT YOU'LL DO

 

Platform vision & strategy

  • Define and drive the multi-year product strategy for PayJoy's App platform.

  • Capitalize on active user traffic by designing personalized cross-sell capabilities

  • Identify opportunities to extend the platform beyond loan servicing - including e-commerce, rewards and benefits ecosystems, and engagement tools.

  • Develop the strategy for embedding financial education into the app, appropriate for a low financial literacy customer base.

 

Execution & delivery

  • Own end-to-end product delivery: from discovery and prioritization through development, launch, and post-launch iteration across all app surfaces.

  • Define platform-level standards for navigation, architecture, performance, and UX consistency across all apps.

  • Establish country specific localization standards to ensure regulatory compliance across PayJoy global markets

  • Drive PayJoy's app store presence - owning store optimization, ratings management, and release strategy on Google Play and App Stores.

 

Cross-functional leadership

  • Partner deeply with Engineering leadership to align on architecture decisions, build out native mobile best practices, and scale platform capacity.

  • Own key business KPIs such as cross sell and reduced CX contacts per active user

  • Ensure platform investments accelerate core revenue to the business.

  • Influence senior stakeholders across Product, Engineering, Design, Data, and Operations to align on platform priorities and trade-offs.


WHAT YOU'LL BRING

 

Required

  • 8+ years of product management experience, with at least 5 years in a senior or staff-level role

  • Demonstrated experience building and scaling consumer mobile apps - ideally at a company that's gone through a platform inflection point.

  • Deep expertise in Android and/or iOS product development: navigation patterns, mobile architecture, performance, and app store operations.

  • Strong background in fintech, consumer financial services, or a similarly regulated, data-intensive domain.

  • Proven ability to translate ambiguous strategic goals into clear roadmaps, sharp prioritization decisions, and measurable outcomes.

  • Demonstrated capability to define instrumentation events, execute phased rollouts, and measure metrics

  • Exceptional cross-functional influencer across engineering, design, data, risk, and operations - without relying on formal authority.

  • Fluency in English, written and spoken.

 

Nice to have

  • Experience with multi-app or platform-level product architecture - particularly secured/unsecured or credit lifecycle product models.

  • Background in emerging markets, LATAM, or building products for underbanked consumer segments.

  • Hands-on experience with app store optimization, growth loops, or engagement and retention product mechanics.

  • SQL fluency or equivalent ability to self-serve product insights from data.

  • Fluency in Spanish or Portuguese.


WHY THIS ROLE, WHY NOW


You'll have genuine ownership, executive partnership, and the opportunity to shape a platform that millions of people rely on for their financial lives. If you've built great consumer apps before and want to apply that craft where it really matters, this is that role.

$303,000 - $320,000 a year
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
 
PayJoy Principles
 
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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