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App Store Optimization Jobs (NOW HIRING)

Fox

Manager, ASO Content & Optimization

Los Angeles, CA · On-site

$114K - $160K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Manage app store refresh calendars, content priorities, metadata updates, IAE support, and optimization cycles across mobile and CTV platforms to ensure timely execution and stronger app store ...

Jobtailor

VP, SEO, AI Discovery

Manhattan, NY · On-site

$150 - $260/hr

Experience with App Store / Play Store optimization and other non-web discovery surfaces * Experience with multimodal optimization Core Competencies Expertise in leading SEO and organic discovery ...

Fox

Manager, ASO Content & Optimization

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Manage app store refresh calendars, content priorities, metadata updates, IAE support, and optimization cycles across mobile and CTV platforms to ensure timely execution and stronger app store ...

Economist-Group-

Head of Optimisation

Manhattan, NY · On-site

$105 - $140/hr

  • Medical

  • Retirement

Search Engine Optimization (SEO), App Store Optimization (ASO), and AI Optimization (AIO). As consumption habits shift from traditional keyword searches to conversational AI and mobile‑first ...

The Economist Group

Head of Optimisation

Manhattan, NY · On-site

$105 - $140/hr

  • Medical

  • Retirement

Search Engine Optimization (SEO), App Store Optimization (ASO), and AI Optimization (AIO). As consumption habits shift from traditional keyword searches to conversational AI and mobile-first ...

The Economist Group

Head of Optimisation

New York, NY · On-site

$105K - $140K/yr

  • Medical

  • Retirement

Search Engine Optimization (SEO), App Store Optimization (ASO), and AI Optimization (AIO). As consumption habits shift from traditional keyword searches to conversational AI and mobile-first ...

Begin

Senior Manager, Growth Marketing

$125K - $150K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Performance Marketing & Full-Funnel Optimization * Own and scale paid acquisition across Meta, Google (Search, YouTube, Display, App Campaigns), Apple Search Ads, TikTok, Pinterest, programmatic ...

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All JobsApp Store Optimization Jobs

App Store Optimization information

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How much do app store optimization jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

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What states have the most App Store Optimization jobs?

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App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

App Store Optimization Specialist

DraftKings

Boston, MA • On-site

Full-time

Re-posted 4 days ago

DraftKings rating

8.4

Company rating: 8.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.

What you'll do as an ASO Specialist

  • Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.

  • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.

  • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.

  • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.

  • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.

  • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.

  • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.

  • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

What you'll bring

  • A Bachelor's Degree in Marketing, Business, Analytics, or a related field.

  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.

  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.

  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.

  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.

  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.

  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

#LI-MZ1

#AC2025

Join Our Team

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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