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App Store Optimization Jobs (NOW HIRING)

Airship

Senior Manager, Growth Marketing

About Gummicube Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps ...

Getecube

$60 - $100/hr

Knowledge of App Store Optimization (ASO) is a plus. * Ability to work cross-functionally with content, design, and engineering teams. * Excellent analytical and problem-solving skills. What benefits ...

New

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site

Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable results. * Deep understanding of app store algorithms , ranking factors, and best practices.

Right Side Up

ASO Marketing Consultant

Austin, TX · Remote

Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable results. * Deep understanding of app store algorithms , ranking factors, and best practices.

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable results. * Deep understanding of app store algorithms , ranking factors, and best practices.

Vagaro

SEO & AI Search Lead

Pleasanton, CA · On-site

$140K - $174K/yr

Lead App Store Optimization (ASO) strategy across the Apple App Store and Google Play to increase app visibility, installs, and user growth. * Conduct keyword research, competitive analysis, creative ...

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App Store Optimization information

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How much do app store optimization jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.
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App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

App Store Optimization (ASO) Manager

Dignotion Digital Marketing

Manhattan, NY • On-site

Part-time

Re-posted 9 days ago

Job description


Dignotion is seeking a detail-oriented and data-driven ASO Manager to support app growth initiatives for our clients. In this role, you'll be responsible for implementing App Store Optimization strategies across both the Apple App Store and Google Play, with the goal of improving app visibility, rankings, and downloads.
This is a part-time, flexible role ideal for someone with a strong understanding of mobile user acquisition, keyword research, and creative testing within app store environments.
Key Responsibilities
  • Plan and execute ASO strategies for client apps across iOS and Android platforms
  • Conduct keyword research and optimize app metadata (titles, descriptions, keywords, etc.)
  • Collaborate with designers to test and refine store creatives (icons, screenshots, videos)
  • Monitor app performance metrics and track rankings using ASO tools and dashboards
  • Analyze competitors and identify opportunities for visibility and conversion improvements
  • Report on key performance indicators and provide actionable insights

Requirements
  • 1-2 years of experience in ASO or SEO (App Store experience preferred)
  • Familiarity with keyword tools and ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action, etc.)
  • Strong analytical skills; confident working with Excel or Google Sheets (SQL knowledge a plus)
  • Understanding of A/B testing methodologies for app store assets
  • Comfortable working independently and managing timelines
  • Fluent written and spoken English

Bonus Points If You Have:
  • Experience working with mobile apps in iGaming, betting, or regulated industries
  • Background in paid user acquisition and mobile analytics
  • Familiarity with Apple Search Ads and Google UAC
  • Basic design skills or experience coordinating with creative teams

Benefits
  • Remote or hybrid (NYC-based optional)
  • Flexible working hours
  • Project-based or part-time engagement
  • Opportunity to contribute to growth strategies across multiple apps and verticals

Apply