App Store Optimization Jobs (NOW HIRING)

If you want to build, develop, and see your impact, join Skillz and level up your Career!

Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!

Why Skillz

• Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.

• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.

• Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.

• Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.

• Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more. 

• Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.

• Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth. 

'About the Role 

The Organic Growth Marketing role drives scalable user and revenue growth through data-driven experimentation and cross-functional collaboration. This role leads testing across creative, channels, viral mechanics, and product funnels to identify high-impact opportunities. It owns the overall organic growth strategy, using competitive and funnel insights to expand reach, engagement, and retention across new audiences and channels. Key priorities include optimizing end-to-end product funnels, building engaged player communities, and driving ASO, SEO, and GEO initiatives to maximize discoverability and organic acquisition. Acting as a bridge between Product, Analytics, and Creative, this role establishes a repeatable optimization framework that accelerates acquisition, improves retention, and ensures all growth initiatives align with company goals.

Responsibilities 

• Drive revenue growth through referral programs, community-led initiatives, and app store optimization to accelerate organic acquisition and engagement.

• Develop and execute multi-channel growth marketing strategies to drive app installs, user engagement, and deposit conversion (ITD%).

• Analyze user behavior, app ratings, and sentiment trends to identify opportunities for improving the customer journey and maximizing lifetime value.

• Collaborate cross-functionally with Product, Player Advocacy, Analytics, and Creative teams to optimize onboarding, app store performance, and retention campaigns.

• Design and implement experimentation frameworks to continuously improve conversion rates, app ratings, and review sentiment.

• Lead hiring, onboarding, and development of a high-performing growth marketing team, ensuring alignment with KPIs and strategic objectives.

Key Competencies 

• Strong analytical and data-driven decision-making skills, with experience interpreting complex user and funnel data.

• Expertise in growth marketing, organic acquisition, app store optimization (ASO), and growth exploration.

• Proven leadership and people management skills, including mentoring, developing talent, and fostering a high-performance team culture.

• Strong cross-functional collaboration and project management skills in a fast-paced, high-growth environment.

• Ability to prioritize initiatives, manage multiple projects, and drive measurable impact on core KPIs.

Experience 

• 7+ years of experience in digital or mobile growth marketing, preferably in real-money gaming, fintech, or consumer apps.

• Proven track record of driving conversion, retention, and app rating improvements through strategic campaigns and experimentation.

• Hands-on experience with acquisition channels, app analytics tools, A/B testing platforms, and marketing automation systems.

• Experience building, leading, and scaling high-performing marketing teams, including recruitment, coaching, and career development.

Total Starting Compensation including Base + Bonus + Equity: 225,000

Location: Hybrid in San Francisco, California