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App Store Optimization Jobs (NOW HIRING)

SEO & AI Search Lead

Pleasanton, CA · On-site

$140K - $174K/yr

Lead App Store Optimization (ASO) strategy across the Apple App Store and Google Play to increase app visibility, installs, and user growth. * Conduct keyword research, competitive analysis, creative ...

SEO & AI Search Lead

Pleasanton, CA · On-site

$140 - $174/hr

Lead App Store Optimization (ASO) strategy across the Apple App Store and Google Play to increase app visibility, installs, and user growth. * Conduct keyword research, competitive analysis, creative ...

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator‑specific pages * Design and run experiments to ...

Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages * Design and run experiments to ...

Product Manager, Growth

San Francisco, CA · On-site

$190 - $230/hr

Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages * Design and run experiments to ...

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App Store Optimization information

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$52

$84

How much do app store optimization jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.
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Infographic showing various App Store Optimization job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

Outbound Business Development Representative

Gummicube

Remote

Full-time

Medical, Dental, Vision, Life

Re-posted 4 days ago


Job description

About Airship
Airship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices- apps, websites, email, SMS, wallets and more.
Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.
We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.
To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn.
About Gummicube, an Airship Company
Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps brands grow high-quality mobile app audiences by improving visibility and conversion across the App Store and Google Play. Our work combines proprietary technology with hands-on strategy, analytics, creative testing, and client services. Gummicube serves apps of every size and category, including enterprise brands, high-growth startups, and new app launches.
Gummicube's culture is entrepreneurial, collaborative, client-focused, and hands-on. We value people who are curious about mobile growth, comfortable working across functions, and motivated by helping customers improve performance through data-driven recommendations and disciplined execution.
Although Gummicube is part of Airship Group, this is a Gummicube-specific role. Candidates hired into this position will work with Gummicube's team, clients, services, and proprietary ASO technologies.
To learn more about Gummicube, visit www.gummicube.com.
Why Gummicube
At Gummicube, you will work in a focused, specialized business where app store performance, mobile growth, client outcomes, and data-driven execution are central to the work. Our teams are intentionally cross-functional, which means you often see how your work affects the full ASO process, including strategy, analytics, creative, client delivery, and product feedback.
This is a good fit if you enjoy building relationships, thrive in a solutions-selling environment, and want to help brands unlock the full potential of their mobile apps.
Outbound Business Development Representative
What You'll Do:
In this role, you will join Gummicube, a division of Airship Group, Inc., and drive new business for Gummicube's portfolio of SaaS products and managed services. This role focuses exclusively on outbound business development: prospecting, outreach, and closing new accounts.
  • Execute outbound prospecting and business development activities for Gummicube's SaaS products and managed services
  • Work assigned target accounts provided by your manager while also identifying and proposing new prospects for approval
  • Build relationships with prospective clients and develop opportunities at various levels within target organizations
  • Collaborate with your pod leader and teammates to maximize account coverage and close deals efficiently
  • Support lead generation efforts including webinars and other marketing initiatives
  • Maintain accurate records of outreach activities, pipeline status, and deal progress
  • Represent Gummicube at trade shows and conferences to generate leads and build relationships
  • Embrace a solutions-selling approach; understand how Gummicube's products and services address different customer scenarios
  • Travel as needed to attend conferences and support business development activities
  • Contribute to a collaborative, team-first business development culture where success is shared

Duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business demands. Responsibilities may be amended at any time at the sole discretion of the Employer.
What We're Looking For:
  • 2-5 years of experience in sales, business development, or a related customer-facing role
  • Demonstrated ability to prospect, build relationships, and close deals
  • Strong communication and presentation skills
  • Comfortable working toward revenue and pipeline targets
  • A strategic mindset with the ability to prioritize high-value opportunities
  • Willingness to learn and become an expert in App Store Optimization (this is a knowledge- and solution-based selling environment)
  • Working knowledge of Google Workspace and Microsoft Office
  • Experience experimenting with AI tools in your personal or professional life, or an eagerness to learn
We'd Be Delighted If You Also Have:
  • Marketing technology, mobile, SaaS, or software sales experience (we value drive over a specific industry background)
  • Experience working with enterprise clients, startups, or agency-style client engagements
  • Familiarity with the App Store, Google Play, Apple Search Ads, Google App campaigns, or mobile marketing analytics
  • Prior experience working in a remote or distributed team environment
Work Location & Travel Requirements
Gummicube currently hires for this role only within the United States. Candidates must be based in the U.S. in one of Airship's eligible locations.
This position is fully remote and may require up to 10% travel based on business needs or as requested by your manager.
Although Gummicube is part of Airship Group, Inc., this role is with Gummicube and will support Gummicube's U.S.-based business, team, and clients.
Compensation
Starting Pay Range: $34/hour (approximately $70,720 annualized)
Compensation is determined by a variety of factors including market data, business needs, and geography. Base pay is part of your total compensation package and is dependent on multiple factors, including: relevant skills, work experience, business priorities, market demands, and location.
The starting base hourly rate for this position is: $34.00 USD per hour (approximately $70,720 annualized). This role is eligible for an uncapped sales incentive plan. On-target earnings (OTE) are approximately $100,000 annually, consisting of base compensation plus variable incentive pay based on performance. Airship believes that employees should have the opportunity to benefit from value-creation, so equity is also offered with this role. In addition, Gummicube, as part of Airship Group, Inc., offers a benefits package as part of our Total Rewards approach to compensation.
Benefits & Perks
  • Competitive medical, dental, and vision insurance options for you and your dependents
  • Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off
  • Support for your overall wellbeing with mental health and wellness resources
  • Employer-subsidized life insurance as well as short-term and long-term disability
  • A digital-first work environment and a monthly stipend to support remote work
  • Mentorship and growth opportunities to build skills and accelerate professional development
  • And more!

We use artificial intelligence tools in our recruitment process as decision-support tools only. Airship's People Operations team reviews all AI-generated scores and recommendations before making any hiring determination. No applicant is rejected solely on the basis of an AI-generated output. Depending on your location, you may have the right to request human review of any AI-assisted employment decision or to opt out of AI evaluation. To make a request or learn more about how we use AI in hiring, contact privacy@airship.com or visit airship.com/legal.
California residents can view the CCPA disclosure notice here.
**Please Note: To ensure the security of your personal information, Airship will only contact candidates through email addresses ending with "@airship.com".
Hiring Commitment
Airship is committed to fostering a diverse work environment and providing equal employment opportunities to all applicants and employees. We welcome your application and our hiring and employment decisions are made irrespective of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. In alignment with our commitment to equal opportunity, Airship will consider for employment all qualified applicants, including those with criminal histories, in a way that adheres to the principles of fairness and the requirements of local Fair Chance laws, where applicable.
By submitting this application, I affirm that the facts set forth in it are true and complete to the best of my knowledge. I understand that if I am employed, false statements, omissions, or misleading information given in my application, interview(s), or in a background check may result in dismissal.