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App Store Optimization Jobs in Boston, MA (NOW HIRING)

Jobsbridge

Senior iOS Developer

Boston, MA · On-site

$65.25 - $84.50/hr

... the App Store (Messaging experience is a HUGE plus!) - Proficient with Objective-C or Swift, and ... optimization - Proficient understanding of code versioning tools (git) - Familiarity with ...

Jobsbridge

Senior iOS Developer

Boston, MA

$65.25 - $84.50/hr

... the App Store (Messaging experience is a HUGE plus!) - Proficient with Objective-C or Swift, and ... optimization - Proficient understanding of code versioning tools (git) - Familiarity with ...

Jobsbridge

Senior iOS Developer

Boston, MA · On-site

$65.25 - $84.50/hr

... the App Store (Messaging experience is a HUGE plus!) - Proficient with Objective-C or Swift, and ... optimization - Proficient understanding of code versioning tools (git) - Familiarity with ...

WHOOP

Staff iOS Engineer (Connectivity)

Boston, MA · On-site

$56.25 - $77.50/hr

... to the App store. Qualifications : Required : • BS or MS in Computer Science, Electrical ... optimization. • Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

WHOOP

Staff iOS Engineer (Connectivity)

Boston, MA · On-site

$56.25 - $77.50/hr

... to the App store. Qualifications : Required : • BS or MS in Computer Science, Electrical ... optimization. • Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

WHOOP

Staff iOS Engineer (Connectivity)

Boston, MA · On-site

$56.25 - $77.50/hr

... to the App store Qualifications : Required : • BS or MS in Computer Science, Electrical ... optimization. • Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

WHOOP

Staff iOS Engineer (Connectivity)

Boston, MA · On-site

$56.25 - $77.50/hr

... to the App store. Qualifications : Required : • BS or MS in Computer Science, Electrical ... optimization. • Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

WHOOP

Staff iOS Engineer (Connectivity)

Boston, MA · On-site

$56.25 - $77.50/hr

... to the App store Qualifications : Required : • BS or MS in Computer Science, Electrical ... optimization. • Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

Jobsbridge

Senior iOS Mobile Developer

Watertown, MA

$65.25 - $84.50/hr

... app store release and support. - Strong object oriented design and programming skills in ... optimization knowledge. Additional Information Multiple Openings for GC/Citizen

Trivelta

Lead DevOps Engineer (Remote)

Boston, MA · Remote

$57.25 - $78.50/hr

Our platform combines true native apps on both the App Store and Google Play, AI-powered ... optimization. * Manage and optimize container orchestration using Amazon EKS/Kubernetes for ...

Whoop

Staff iOS Engineer (Connectivity)

Boston, MA · On-site

$170K - $230K/yr

... App store QUALIFICATIONS: * BS or MS in Computer Science, Electrical Engineering, or a related ... optimization. * Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

Whoop

Staff iOS Engineer (Connectivity)

Boston, MA · On-site

$170K - $230K/yr

... App store QUALIFICATIONS: * BS or MS in Computer Science, Electrical Engineering, or a related ... optimization. * Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

Whoop

Staff iOS Engineer (Connectivity)

Boston, MA

$170K - $230K/yr

... App store QUALIFICATIONS: * BS or MS in Computer Science, Electrical Engineering, or a related ... optimization. * Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

Whoop

Staff iOS Engineer (Connectivity)

Boston, MA

$170K - $230K/yr

... App store QUALIFICATIONS: * BS or MS in Computer Science, Electrical Engineering, or a related ... optimization. * Strong commitment to embracing and leveraging AI tools in day-to-day tasks ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in Boston, MA

App Store Optimization information

See Boston, MA salary details

$18

$57

$92

How much do app store optimization jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for app store optimization in Boston, MA is $57.18, according to ZipRecruiter salary data. Most workers in this role earn between $45.96 and $65.82 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
What are popular job titles related to App Store Optimization jobs in Boston, MA? For App Store Optimization jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching App Store Optimization jobs in Boston, MA look for? The top searched job categories for App Store Optimization jobs in Boston, MA are:
App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in Boston, MA as of July 2026, with employment types broken down into 49% Full Time, 42% Part Time, and 9% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $118,935 per year, or $57.2 per hour.
App Store Optimization Specialist

App Store Optimization Specialist

DraftKings

Boston, MA

Full-time

Posted 14 days ago

DraftKings rating

8.4

Company rating: 8.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.

What you'll do as an ASO Specialist

  • Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.

  • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.

  • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.

  • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.

  • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.

  • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.

  • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.

  • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

What you'll bring

  • A Bachelor's Degree in Marketing, Business, Analytics, or a related field.

  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.

  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.

  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.

  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.

  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.

  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

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Join Our Team

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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