App Store Optimization Jobs in Boston, MA (NOW HIRING)

Job Description
Are you passionate about the world of retail, and have a good grasp of geography and demographics?
The LEGO Group has developed into one of the most trusted and valuable brands in the world. This is an exciting time to join the global Footprint & Expansion Strategy Team, as we shape the future of our store network globally.
As a Location Planning Manager, you will be supporting our LEGO Brand Retail Stores expansion globally, with a focus on AMS and EMEA. Establish new and existing market roadmaps, identify new areas for growth and optimization and utilize your location GIS skills and analytical background to shape the LEGO Group's global footprint.
Please note:
The role can be based out of our Copenhagen or Boston HUB. Our hybrid working model is 3 days office/2 days home weekly.
Core Responsibilities:

• Data-Driven Network Blueprints: Develop and maintain strategic network plans for AMS and EMEA using internal and external data.
• Portfolio Recommendations: Align store expansion strategies with global goals and regional market dynamics.
• Sales Forecasts: Provide accurate sales forecasts and transfer assumptions for new store and relocation business cases.
• Market Trends: Keep systems and data updated to ensure recommendations reflect current trends.
• GIS and Data Visualization: Use GIS platforms, visualization tools, and forecasting techniques for strong portfolio insights.
• Engaging Presentations: Deliver clear presentations with actionable insights.

We're looking for someone who is self-motivated, organized, and detail-oriented. You should have a positive, "can-do" attitude, ready to tackle challenges and contribute to the team's success with enthusiasm.
Play Your Part in Our Team's Success
Reporting to the Senior Manager of Location Planning within the Global Footprint & Expansion Strategy Team, you'll collaborate closely with a small team of location planners to shape The LEGO Group's global store network. This role involves strategic analysis, market research, and cross-functional collaboration to drive the expansion and optimization of LEGO Brand Retail's footprint. Help us achieve our mission to inspire and develop the builders of tomorrow.
Do You Have What It Takes?
We're seeking an ambitious, entrepreneurial, and commercially savvy candidate with experience in retail, FMCG, CPG, or consulting.

• Location Planning and GIS Expertise: Proficient in techniques, tools, spatial analytics, and statistical methods, supported by strong organizational skills.
• Financial and Market Insight: Understand P&L, market dynamics, and consumer trends, leveraging Microsoft Office Suite for analysis.
• Analytical and Presentation Skills: Ability to integrate, interpret, and present data effectively, showcasing self-motivation and attention to detail.
• Industry Experience and Education: Background in retail location planning, with a relevant degree and proficiency in QGIS, ArcGIS, Alteryx, and Tableau.

While not essential, we'd love to see experience with SQL or Python coding in your profile. Familiarity with diverse store formats and segmentations, along with a background in global retail or FMCG/CPG, would be fantastic.
#LI-SG2
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Compensation
The salary for this position has a range of 107.885,00 $ - 161.827,00 $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you?
Here are some of what to expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.