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App Store Optimization Jobs in Texas (NOW HIRING)

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ASO Marketing Consultant

Austin, TX · On-site +1

Qualifications * 3+ years of proven experience in App Store Optimization (ASO) with measurable results. * Deep understanding of app store algorithms , ranking factors, and best practices.

Digitalturbine

Growth and Engagement Lead

Austin, TX · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

Oxefit Inc

Be Seen First

Senior Performance Marketing Manager

Plano, TX · On-site

Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...

Oxefit Inc

Be Seen First

Senior Performance Marketing Manager

Plano, TX · On-site

Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...

Cloud think technologies LLC

Senior Mobile Engineer

Dallas, TX · On-site

$132K - $165K/yr

Handle native packaging, deployment , and submission processes for the App Store and Google Play ... Ability to troubleshoot platform-specific issues and provide optimal user experiences across device ...

Anblicks

Senior React Native Developer

Plano, TX · On-site

Experience publishing and maintaining applications in the Apple App Store and Google Play Store. * Experience with performance optimization techniques and tools for both web and mobile applications.

Anblicks

React Developer

Dallas, TX · On-site

... App Store and Google Play Store. • Experience with performance optimization techniques and tools for both web and mobile applications. • Understanding of accessibility standards and best ...

Elevate Aviation Group LLC

Senior Mobile Engineer

Plano, TX · On-site

$124K - $156K/yr

... optimization of our cross-platform mobile apps using React Native. * Implement and manage mobile CI/CD workflows with Fastlane for build automation, testing, and App Store deployment. * Integrate ...

ELEVATE AVIATION GROUP LLC

Senior Mobile Engineer

Plano, TX · On-site

$124K - $156K/yr

... optimization of our cross-platform mobile apps using React Native. * Implement and manage mobile CI/CD workflows with Fastlane for build automation, testing, and App Store deployment. * Integrate ...

Elevate Jet

Senior Mobile Engineer

Plano, TX · On-site

$124K - $156K/yr

... optimization of our cross-platform mobile apps using React Native. * Implement and manage mobile CI/CD workflows with Fastlane for build automation, testing, and App Store deployment. * Integrate ...

Sparks Group

Data Architect

Dallas, TX · Hybrid

$63 - $81.25/hr

... and optimized for future AI use cases. Qualifications • 8+ years of experience in data ... Download the Sparks Group mobile app from Apple App Store or Google Play . ----- Sparks Group is an ...

Apple

Senior Software Engineer

Austin, TX · On-site

$121K - $160K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... highly optimized advertising content to consumers. Minimum Qualifications 5 or more years of ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in Texas

App Store Optimization information

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$49

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How much do app store optimization jobs pay per hour?

As of Jul 4, 2026, the average hourly pay for app store optimization in Texas is $49.04, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $56.44 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
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App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in Texas as of June 2026, with employment types broken down into 78% Full Time, and 22% Contract. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $102,007 per year, or $49 per hour.

Online App Store Sales Manager

Trend Micro Incorporated

Irving, TX • On-site

Full-time

Posted 21 days ago

Job description

About TrendLife™
TrendLife™ is Trend Micro's consumer division, dedicated to protecting everyday people in an increasingly complex digital world. Our portfolio spans scam prevention, identity protection, online privacy, and family safety - solutions designed for real people navigating real threats.
As online scams and digital fraud become one of the most pervasive consumer harms across Europe, TrendLife™ is uniquely positioned to partner with organizations that have both the reach and the responsibility to protect their customers. We are growing our partner ecosystem across Europe and looking for the right person to lead that effort.
About the Job
You own the entire app store business for TrendLife across all RoW markets - not just acquisition, but the full lifecycle. New installs, trial conversion, subscription retention, churn reduction, LTV optimization, and revenue growth across four storefronts: Apple App Store, Google Play, Microsoft Store, and Mac App Store. You own the app store P&L. When a customer discovers TrendLife in an app store, every touchpoint from first impression through long-term retention is your responsibility.
This role is central to the launch of TrendLife's upcoming AI secure companion platform in H2 2026. App stores are becoming an increasingly critical distribution channel, and TrendLife is investing heavily here. You'll use AI as your default toolkit - keyword research, competitive monitoring, listing optimization, churn analysis, retention modeling, performance reporting - all of it runs through AI tools first. You should be the kind of person who opens Claude Code to answer a data question before opening a spreadsheet.
P&L Ownership
  • Own the app store P&L across all four storefronts and all RoW markets: revenue, costs, margin, and growth targets
  • Forecast app store revenue and manage budgets for both paid acquisition (Apple Search Ads, Google App campaigns) and retention/lifecycle activities
  • Report on full-funnel app store performance: installs, trial starts, trial-to-paid conversion, renewal rates, churn, LTV, and revenue contribution to overall business targets
  • Use AI to build your own P&L dashboards and financial models - daily revenue tracking, cohort analysis, and scenario modeling using Claude Code or Python

Acquisition and ASO
  • Own ASO across all four storefronts: keyword strategy, listing copy, visual assets (screenshots, preview videos), and ratings/reviews management
  • Use AI for keyword research and optimization at scale - competitive keyword analysis, search volume modeling, and automated opportunity identification across markets and languages
  • Generate and test listing copy variations using AI tools; run systematic A/B tests on store listings
  • Manage Apple Search Ads and Google Play campaign budgets; optimize for cost-per-install and downstream subscription conversion
  • Use AI-powered competitive intelligence: monitor competitor keyword rankings, creative approaches, pricing, and promotional activity automatically
  • Localize store presence across regions using AI-assisted translation and localization workflows

Retention, LTV, and Lifecycle
  • Own subscription retention and churn reduction across all app store channels - this is as important as new customer acquisition
  • Analyze and optimize the full subscriber lifecycle: trial conversion rates, auto-renewal rates, win-back campaigns, pricing and packaging, and upgrade paths
  • Use AI to build cohort analysis models, predict churn risk, and identify the levers that drive LTV improvement
  • Leverage Firebase as a core operational platform - Firebase Analytics for in-app event tracking and audience segmentation, Remote Config and A/B Testing for experimentation, Cloud Messaging for push notification campaigns, and Crashlytics insights to correlate stability with churn
  • Manage app store subscription pricing, promotional offers, introductory pricing, and bundle strategies across markets
  • Monitor and optimize App Store and Google Play billing, subscription hooks, and auto-renew configurations
  • Develop and execute win-back strategies for lapsed subscribers using AI-driven segmentation and personalized re-engagement

Product and Launch Coordination
  • Lead the app store strategy for the upcoming AI secure companion platform launch - storefront positioning, launch creative, feature nominations, and promotional placements
  • Manage the TrendLife rebrand rollout across all app store listings: updated branding, assets, and messaging
  • Work with product teams on app store feature requests, release cadence, and review response strategy
  • Align app store funnels with web-based acquisition to ensure consistent user experience and prevent channel conflict

Ratings, Reviews, and Brand Health
  • Own ratings and review management strategy across all storefronts - response workflows, sentiment analysis, and feedback loops to product
  • Use AI to monitor review sentiment at scale, identify emerging issues, and prioritize product feedback
  • Drive initiatives to improve and maintain store ratings, which directly impact organic visibility and conversion

Cross-Functional Coordination
  • Partner with the Affiliate Growth Manager on app-specific partnership opportunities
  • Coordinate with regional leads (NABU, AMEA, Europe) on market-specific priorities and localization
  • Work with Performance & Analytics on attribution for app store installs, subscriptions, and lifetime value
  • Feed learnings into the global experimentation framework
  • Coordinate with the CRM and lifecycle marketing teams on subscriber engagement across app and web channels

You Bring
  • 3-5 years in app store management, mobile growth, or subscription lifecycle management - ideally owning both acquisition and retention for an app-based subscription product
  • Hands-on ASO experience across Apple App Store and Google Play; Microsoft Store and Mac App Store is a bonus
  • Experience managing a P&L or revenue target for an app store channel - you understand subscription economics, LTV, churn, and the full lifecycle, not just installs
  • Experience with Apple Search Ads and/or Google App campaigns
  • Hands-on experience with mobile measurement and attribution platforms - AppsFlyer, Adjust, Branch, or Kochava - including SKAdNetwork/SKAN configuration, deep linking, and post-install event tracking
  • Strong working knowledge of Firebase - Analytics, Remote Config, A/B Testing, Cloud Messaging, and Crashlytics - as a day-to-day operational and experimentation platform
  • Genuine curiosity about AI tools: you naturally gravitate toward using AI for research, analysis, and content creation - and you're excited to learn Claude Code and build your own workflows
  • Analytical mindset: comfortable with cohort analysis, retention curves, LTV modeling, and subscription funnel metrics - not just vanity install numbers
  • Proficiency with ASO and app intelligence platforms: AppTweak, Sensor Tower, data.ai, SplitMetrics, or similar - for keyword tracking, competitive benchmarking, A/B testing store listings, and market sizing
  • Familiarity with subscription analytics and revenue tools: RevenueCat, Adapty, or native App Store Connect / Google Play Console analytics for subscription performance, churn diagnostics, and pricing experiments
  • A learning mentality above all - this is a role where you'll grow fast if you bring curiosity and initiative
  • Bonus: experience with subscription-based apps, security/utility category, or consumer tech

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