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App Store Optimization Jobs in Dallas, TX (NOW HIRING)

iOS Developer

Plano, TX · On-site

$49.75 - $68.50/hr

Debugging & Performance Optimization * Unit Testing * CI/CD * Firebase * Push Notifications * Apple App Store Deployment * Agile/Scrum Methodology Preferred Qualifications * Experience with SwiftUI ...

Senior Mobile Software Engineer - iOS

Irving, TX · On-site

$130K/yr

... optimization.. • App Store Connect, TestFlight, and provisioning workflows. • CI/CD with Xcode Cloud, Azure DevOps, Jenkins, or GitHub Actions. • Profiling, debugging, and performance ...

SQLite database management, schema design, and query optimization.. App Store Connect, TestFlight, and provisioning workflows. CI/CD with Xcode Cloud, Azure DevOps, Jenkins, or GitHub Actions.

Senior Mobile Software Engineer iOS

Irving, TX · On-site

$130K/yr

SQLite database management, schema design, and query optimization.. App Store Connect, TestFlight, and provisioning workflows. CI/CD with Xcode Cloud, Azure DevOps, Jenkins, or GitHub Actions.

Senior Mobile Engineer

Dallas, TX · On-site

$132K - $165K/yr

Handle native packaging, deployment , and submission processes for the App Store and Google Play ... Ability to troubleshoot platform-specific issues and provide optimal user experiences across device ...

Experience publishing and maintaining applications in the Apple App Store and Google Play Store. * Experience with performance optimization techniques and tools for both web and mobile applications.

Senior Mobile Engineer

Plano, TX · On-site

$124K - $156K/yr

... optimization of our cross-platform mobile apps using React Native. * Implement and manage mobile CI/CD workflows with Fastlane for build automation, testing, and App Store deployment. * Integrate ...

... to App Store and Google Play. * Strong understanding of Agile/Scrum development methodologies. * Ability to estimate development effort, assess technical risks, and recommend optimal technical ...

IOS Developer

Plano, TX · On-site

$49.50 - $68.25/hr

Debug and resolve technical issues and bugs to ensure optimal application performance. Perform unit ... Familiar with App store policies for App submission. Nice to Haves Understanding of CI/CD ...

... ensures optimal performance, useability, and reliability. * Define and prioritize product ... app development lifecycle, app store guidelines, and performance metrics. * Strong project ...

... ensures optimal performance, useability, and reliability. * Define and prioritize product ... app development lifecycle, app store guidelines, and performance metrics. * Strong project ...

... ensures optimal performance, useability, and reliability. * Define and prioritize product ... app development lifecycle, app store guidelines, and performance metrics. * Strong project ...

iOS Developer

Irving, TX · On-site

$48 - $66.25/hr

... optimization, memory management, and debugging tools • Exposure to CI/CD pipelines for iOS apps ... App Store submission process, certificates, provisioning profiles, and compliance checks • ...

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App Store Optimization information

See Dallas, TX salary details

$16

$52

$84

How much do app store optimization jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for app store optimization in Dallas, TX is $52.29, according to ZipRecruiter salary data. Most workers in this role earn between $42.02 and $60.19 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
What are the most commonly searched types of App Store Optimization jobs in Dallas, TX? The most popular types of App Store Optimization jobs in Dallas, TX are:
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What job categories do people searching App Store Optimization jobs in Dallas, TX look for? The top searched job categories for App Store Optimization jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for App Store Optimization jobs? Cities near Dallas, TX with the most App Store Optimization job openings:
Infographic showing various App Store Optimization job openings in Dallas, TX as of July 2026, with employment types broken down into 50% Full Time, 42% Part Time, and 8% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $108,772 per year, or $52.3 per hour.

iOS Developer - Multiple Locations (TX & CA)

Saransh Inc

Plano, TX • On-site

$49.50 - $68.25/hr

Contractor

Posted 7 days ago


Job description

Role: iOS Developer
Location: Plano, TX / San Francisco, CA / Palo Alto, CA (Onsite from Day 1)
Job Type: Contract
Skill Metrics:
 
Objective C
iOS
SWIFT UI
Xcode

Top Skills Required:
• Swift and/or Objective-C programming languages
• OS SDK, frameworks (like UIKit, SwiftUI),
• XCode
Job Description/ Responsibilities:
• Development: Write clean, efficient, and reusable code for iOS and iPadOS apps.
• Collaboration: Work with UI/UX designers, product managers, and backend engineers to conceptualize and build features.
• UI/UX Focus: Design and implement intuitive, responsive, and user-friendly interfaces.
• Testing & Debugging: Conduct thorough testing (unit, integration, etc.), identify, and fix bugs and performance bottlenecks.
• Performance Optimization: Ensure apps run smoothly, are scalable, and use resources efficiently.
• API Integration: Connect apps with backend services, APIs, and push notifications.
• App Store Deployment: Manage the process of releasing apps to the Apple App Store.
• Maintenance & Updates: Implement new features, update apps for new iOS versions, and ensure backward compatibility.