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App Store Optimization Jobs in Dallas, TX (NOW HIRING)

Xforia, Inc.

IOS Developer

Plano, TX · On-site

$49.50 - $68.25/hr

Debug and resolve technical issues and bugs to ensure optimal application performance. Perform unit ... Familiar with App store policies for App submission. Nice to Haves Understanding of CI/CD ...

Sparks Group

Graphic Designer

Coppell, TX

$24 - $27/hr

Modify document layouts, impositions, and formats to achieve optimal finished results. * Re ... Download the Sparks Group mobile app from Apple App Store or Google Play . ----- Sparks Group is an ...

Cnx

Sr. iOS Developer

Frisco, TX · On-site

$56.25 - $72.75/hr

Engineer for scale by optimizing startup time, rendering, memory, battery, network usage ... Support reliable releases through CI/CD, feature flags, phased rollouts, App Store readiness ...

3B Staffing LLC

Android Developer

Irving, TX · On-site

$53.50 - $70.25/hr

"MUST HAVE" SPECIFIC KNOWLEDGE AND SKILLS * 8+ years of experience in Android App Development using ... Experience with offline storage, threading, performance tuning and optimization. * Experience with ...

3B Staffing LLC

Android Developer

Irving, TX · On-site

$53.50 - $70.25/hr

"MUST HAVE" SPECIFIC KNOWLEDGE AND SKILLS * 8+ years of experience in Android App Development using ... Experience with offline storage, threading, performance tuning and optimization. * Experience with ...

P.L. Marketing, Inc.

In-Store Surge Merchandiser

Dallas, TX · On-site

$16.75 - $19.75/hr

... optimal viewing. * Strategic Visual Merchandising: Execute a merchandising strategy that goes ... This may include, but is not limited to, requiring app permissions such as enabling location ...

P.L. Marketing, Inc.

In-Store Surge Merchandiser

Dallas, TX · On-site

$16.75 - $19.75/hr

... optimal viewing. * Strategic Visual Merchandising: Execute a merchandising strategy that goes ... This may include, but is not limited to, requiring app permissions such as enabling location ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in Dallas, TX

App Store Optimization information

See Dallas, TX salary details

$16

$52

$83

How much do app store optimization jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for app store optimization in Dallas, TX is $52.09, according to ZipRecruiter salary data. Most workers in this role earn between $41.88 and $59.95 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.

What are the most commonly searched types of App Store Optimization jobs in Dallas, TX?

The most popular types of App Store Optimization jobs in Dallas, TX are:

What are popular job titles related to App Store Optimization jobs in Dallas, TX?

For App Store Optimization jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching App Store Optimization jobs in Dallas, TX look for?

The top searched job categories for App Store Optimization jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for App Store Optimization jobs?

Cities near Dallas, TX with the most App Store Optimization job openings:

App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in Dallas, TX as of August 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, and 27% Remote job distribution, with an average salary of $108,357 per year, or $52.1 per hour.

Senior Manager, eCommerce & Mobile Engineering

GameStop Texas LTD

Grapevine, TX

Full-time

Re-posted 10 days ago

Key responsibilities

  • Oversee architecture and implementation of scalable, high-performance eCommerce and mobile solutions leveraging SFCC, React, and mobile frameworks.

  • Manage and mentor a team of engineers, overseeing project execution from concept to deployment to ensure high-quality, on-time delivery.

  • Establish platform governance, monitor performance, and ensure adherence to security and compliance standards.

Job description

As the Senior Manager of eCommerce & Mobile Engineering, you will lead the vision, strategy, and execution of our digital commerce and mobile platforms. You’ll be responsible for delivering high-quality, scalable, and high-performing solutions across our Salesforce Commerce Cloud (SFCC) eco system, React-based web experiences, and mobile ecosystem.

You will lead and mentor a team of engineers and technical leads, foster a culture of engineering excellence, and collaborate with business and product stakeholders to create innovative omnichannel experiences that delight our customers.

This position will sit onsite 5-days per week in Grapevine, Tx.

Key Responsibilities

Strategic Leadership

  • Define and drive the technical roadmap for eCommerce and mobile platforms aligned with business goals.
  • Partner with Product, UX, and Business teams to develop and execute digital strategies that improve conversion, engagement, and customer retention.
  • Establish engineering standards, development methodologies, and best practices for quality, security, scalability, and performance.

Team & Delivery Management

  • Lead, mentor, and grow a cross-functional team of front-end, back-end, and mobile engineers.
  • Manage resource planning, goal setting, performance reviews, and professional development for the engineering team.
  • Oversee project execution from concept to deployment, ensuring on-time, high-quality delivery across multiple initiatives.
  • Build a culture of accountability, innovation, and continuous improvement.

Technical Architecture & Execution

  • Oversee architecture for scalable, high-performance solutions leveraging SFCC (Salesforce Commerce Cloud), OCI, SFOMS, React, and mobile frameworks (React Native).
  • Guide headless commerce implementations and integrations with internal and third-party APIs.
  • Ensure robust monitoring, logging, and governance across commerce and mobile ecosystems.
  • Drive architecture decisions related to SFCC, headless implementations, RESTful APIs, and middleware integration for seamless omnichannel experiences.
  • Implement caching and security best practices for performance and data protection.

Mobile Platform Ownership

  • Lead the expansion and optimization of mobile applications and experiences.
  • Collaborate with mobile product teams to define app strategy, user journeys, and release cadence.
  • Oversee integration of mobile solutions with eCommerce and digital marketing platforms.

Governance & Quality

  • Establish platform governance, including performance monitoring, incident response, and error resolution.
  • Conduct regular audits and ensure adherence to compliance and security standards.
  • Promote continuous improvement through technical reviews, post-mortems, and performance optimization.

Qualifications

Required

  • 12+ years of experience in software engineering, with at least 4+ years in a leadership or management capacity.
  • Proven background in eCommerce platforms (preferably SFCC) and front-end frameworks (React, Next.js, or similar).
  • Strong experience with headless commerce, PWA Kit, and API-first architectures.
  • Deep understanding of mobile development frameworks, app lifecycle management, and app store processes.
  • Experience integrating with various payment systems and third-party apis
  • Demonstrated success in building and leading engineering teams, improving delivery processes, and scaling complex systems.
  • Solid grasp of cloud infrastructure (AWS/EKS/Java/Spring) and modern DevOps practices.
  • Excellent communication, stakeholder management, and cross-functional collaboration skills.

Preferred

  • Background in both eCommerce and mobile product environments.
  • Experience leading digital transformation or headless commerce migration initiatives.
  • Strong data-driven mindset with ability to measure and optimize performance and user engagement.
  • History of progression from Software Engineer → Principal Engineer → Manager/Senior Manager.
  • Prior experience in a fast-paced retail or consumer-facing digital environment.

What You’ll Bring

  • A customer-first mindset and passion for digital innovation.
  • Strategic thinking with hands-on technical depth to guide teams and influence architecture.
  • A collaborative leadership style that fosters trust, creativity, and continuous learning.
  • A bias for action, data-driven decision making, and commitment to excellence.