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App Store Optimization Jobs in Texas (NOW HIRING)

Apple

Reliability Engineer - Data, Apple Ads

Austin, TX · On-site

$101K - $127K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... automation, cost optimization and performance tuning at scale for data systems. Experience ...

Apple

Software Engineer

Austin, TX · On-site

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... highly optimized advertising content to consumers. Minimum Qualifications 2 or more years of ...

Rugiet Health

Senior Software Engineer

Austin, TX · On-site

$121K - $160K/yr

App Store Connect, Google Play Console, EAS, OTA updates. * Background in telehealth or other ... optimizing our creative output, please submit your resume and a cover letter detailing your ...

Rugiet Health

Senior Software Engineer

Austin, TX · On-site +1

$121K - $160K/yr

App Store Connect, Google Play Console, EAS, OTA updates. * Background in telehealth or other ... optimizing our creative output, please submit your resume and a cover letter detailing your ...

IT America Inc

Sr. Mobile Engineer

Plano, TX · On-site

Perform unit testing, integration testing, debugging, and performance optimization. * Troubleshoot ... Support application releases through the Apple App Store and Google Play Store. Required Skills ...

Conflux Systems

IOS Developer

Plano, TX · On-site

$49.50 - $68.25/hr

Perform debugging, troubleshooting, and performance optimization. Write and maintain unit tests and ... Support App Store releases, TestFlight deployments, and production issue resolution. Monitor ...

Apple

Reliability Engineer - Data, Apple Ads

Austin, TX · On-site

$101K - $127K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... automation, cost optimization and performance tuning at scale for data systems. Experience ...

ClifyX

IOS developer

Plano, TX · On-site

$49.75 - $68.50/hr

... ensure optimal application performance. • Perform unit testing and ensure the robustness ... App store policies for App submission. Company : ClifyX provides innovative business solutions ...

Xforia, Inc.

IOS Developer

Plano, TX · On-site

$49.50 - $68.25/hr

Debug and resolve technical issues and bugs to ensure optimal application performance. Perform unit ... Familiar with App store policies for App submission. Nice to Haves Understanding of CI/CD ...

Apple

Senior Data Scientist, Apple Ads

Austin, TX · On-site

$150K - $277K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... Develop forecasting, machine learning, and optimization models that improve business performance ...

Apple

Senior Data Scientist, Apple Ads

Austin, TX · On-site

$150K - $277K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... Develop forecasting, machine learning, and optimization models that improve business performance ...

Apple

Senior Data Scientist, Apple Ads

Austin, TX · On-site

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... Develop forecasting, machine learning, and optimization models that improve business performance ...

Apple

Senior Data Scientist, Apple Ads

Austin, TX · On-site

$150K - $277K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... Develop forecasting, machine learning, and optimization models that improve business performance ...

Sparks Group

Graphic Designer

Coppell, TX

$24 - $27/hr

Modify document layouts, impositions, and formats to achieve optimal finished results. * Re ... Download the Sparks Group mobile app from Apple App Store or Google Play . ----- Sparks Group is an ...

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Showing results 21-40

All JobsApp Store Optimization JobsApp Store Optimization Jobs in Texas

App Store Optimization information

See Texas salary details

$15

$49

$79

How much do app store optimization jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for app store optimization in Texas is $49.04, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $56.44 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.

What are the most commonly searched types of App Store Optimization jobs in Texas?

The most popular types of App Store Optimization jobs in Texas are:

What are popular job titles related to App Store Optimization jobs in Texas?

For App Store Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching App Store Optimization jobs in Texas look for?

The top searched job categories for App Store Optimization jobs in Texas are:

What cities in Texas are hiring for App Store Optimization jobs?

Cities in Texas with the most App Store Optimization job openings:

App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in Texas as of August 2026, with employment types broken down into 79% Full Time, and 21% Contract. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $102,007 per year, or $49 per hour.

Reliability Engineer - Data, Apple Ads

Apple

Austin, TX • On-site

$101K - $127K/yr

Full-time

Posted 10 days ago

Apple rating

8.1

Company rating: 8.1 out of 10

Based on 684 frontline employees who took The Breakroom Quiz

6th of 30 rated technology retailers

Job description

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses.
Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, MLS Season Pass and Apple Maps. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.
Description
As a Data Site Reliability Engineer in Apple Ads, you will focus on designing, building, and managing cloud-based systems and infrastructure that stores, process, transforms and analyzes large datasets. You will ensure data and corresponding infrastructure is accessible, reliable, and secure within the cloud environment, working with various Apple Internal and 3rd party cloud providers like AWS.
Minimum Qualifications
2+ years of experience in Infrastructure Engineering with a strong focus on building, scaling and operating cloud based distributed data systems.
Proven expertise running cloud infrastructure built on managed services offered by cloud providers like AWS
Strong technical grasp and experience working on Open Source technologies designed for large scale data processing, like Apache Spark, Flink, Kafka, Iceberg or other similar technologies
Strong expertise and experience with container orchestration systems like Kubernetes
Experience leveraging ML and GenAI capabilities to improve infrastructure and Operational efficiency
Preferred Qualifications
Big Data processing and storage systems (streaming and batch)
Track record of driving automation, cost optimization and performance tuning at scale for data systems.
Experience designing, analyzing and troubleshooting large-scale distributed systems.
Experience driving adoption of new technologies and influencing designing of systems.
Strong programming skills on object-oriented, functional or procedural programming languages, preferably Java / Scala / Kotlin / Python
Experience designing and managing Infrastructure as Code with Helm and CRD, ensuring repeatable, secure, and scalable deployments.

What Apple employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apple logo

About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976

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