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App Store Optimization Jobs in Texas (NOW HIRING)

Bumble Inc.

Director, Growth Creative

Austin, TX · On-site

$190K - $225K/yr

Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social) * Ensure ... Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social)

Tata Consultancy Services

iOS Developer

Irving, TX · On-site

$48 - $66.25/hr

... optimization, memory management, and debugging tools • Exposure to CI/CD pipelines for iOS apps ... App Store submission process, certificates, provisioning profiles, and compliance checks • ...

Bumble Inc.

Director, Growth Creative

Austin, TX

$190K - $225K/yr

Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social) * Ensure ... Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social)

Corva

Senior Data Scientist

Houston, TX · On-site

About Corva Corva has built a first-of-its-kind energy app store on a bedrock of best-in-class ... Develop and implement optimization algorithms to improve operational efficiency and performance

Apple

Cloud Database Engineer - Apple Ads

Austin, TX · On-site

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... You'll focus on enabling automation, observability, and optimization for the database services that ...

Apple

Cloud Database Engineer - Apple Ads

Austin, TX · On-site

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... You'll focus on enabling automation, observability, and optimization for the database services that ...

JDA

Staff Mobile Engineer - React Native

Dallas, TX · On-site

Skilled in performance profiling, memory management, startup optimization, and overall app ... Store Connect and Google Play Console. * Strong advocate for quality with experience in unit ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in Texas

App Store Optimization information

See Texas salary details

$15

$49

$79

How much do app store optimization jobs pay per hour?

As of Jul 5, 2026, the average hourly pay for app store optimization in Texas is $49.04, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $56.44 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
What are the most commonly searched types of App Store Optimization jobs in Texas? The most popular types of App Store Optimization jobs in Texas are:
What are popular job titles related to App Store Optimization jobs in Texas? For App Store Optimization jobs in Texas, the most frequently searched job titles are:
What job categories do people searching App Store Optimization jobs in Texas look for? The top searched job categories for App Store Optimization jobs in Texas are:
What cities in Texas are hiring for App Store Optimization jobs? Cities in Texas with the most App Store Optimization job openings:
App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in Texas as of June 2026, with employment types broken down into 78% Full Time, and 22% Contract. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $102,007 per year, or $49 per hour.
Sr Manager, Ecommerce & Mobile Engineering

Sr Manager, Ecommerce & Mobile Engineering

BravoTech

Grapevine, TX • On-site

Full-time

Posted 17 days ago

Job description


- This position will sit onsite 5-days per week in Grapevine, TX
As the Senior Manager of eCommerce & Mobile Engineering, you will lead the vision, strategy, and execution of our digital commerce and mobile platforms. You'll be responsible for delivering high-quality, scalable, and high-performing solutions across our Salesforce Commerce Cloud (SFCC) eco system, React-based web experiences, and mobile ecosystem.
You will lead and mentor a team of engineers and technical leads, foster a culture of engineering excellence, and collaborate with business and product stakeholders to create innovative omnichannel experiences that delight our customers.
Key Responsibilities
Strategic Leadership
  • Define and drive the technical roadmap for eCommerce and mobile platforms aligned with business goals.
  • Partner with Product, UX, and Business teams to develop and execute digital strategies that improve conversion, engagement, and customer retention.
  • Establish engineering standards, development methodologies, and best practices for quality, security, scalability, and performance.

Team & Delivery Management
  • Lead, mentor, and grow a cross-functional team of front-end, back-end, and mobile engineers.
  • Manage resource planning, goal setting, performance reviews, and professional development for the engineering team.
  • Oversee project execution from concept to deployment, ensuring on-time, high-quality delivery across multiple initiatives.
  • Build a culture of accountability, innovation, and continuous improvement.

Technical Architecture & Execution
  • Oversee architecture for scalable, high-performance solutions leveraging SFCC (Salesforce Commerce Cloud), OCI, SFOMS, React, and mobile frameworks (React Native).
  • Guide headless commerce implementations and integrations with internal and third-party APIs.
  • Ensure robust monitoring, logging, and governance across commerce and mobile ecosystems.
  • Drive architecture decisions related to SFCC, headless implementations, RESTful APIs, and middleware integration for seamless omnichannel experiences.
  • Implement caching and security best practices for performance and data protection.

Mobile Platform Ownership
  • Lead the expansion and optimization of mobile applications and experiences.
  • Collaborate with mobile product teams to define app strategy, user journeys, and release cadence.
  • Oversee integration of mobile solutions with eCommerce and digital marketing platforms.

Governance & Quality
  • Establish platform governance, including performance monitoring, incident response, and error resolution.
  • Conduct regular audits and ensure adherence to compliance and security standards.
  • Promote continuous improvement through technical reviews, post-mortems, and performance optimization.

Qualifications
Required
  • 12+ years of experience in software engineering, with at least 4+ years in a leadership or management capacity.
  • Proven background in eCommerce platforms (preferably SFCC) and front-end frameworks (React, Next.js, or similar).
  • Strong experience with headless commerce, PWA Kit, and API-first architectures.
  • Deep understanding of mobile development frameworks, app lifecycle management, and app store processes.
  • Experience integrating with various payment systems and third-party apis
  • Demonstrated success in building and leading engineering teams, improving delivery processes, and scaling complex systems.
  • Solid grasp of cloud infrastructure (AWS/EKS/Java/Spring) and modern DevOps practices.
  • Excellent communication, stakeholder management, and cross-functional collaboration skills.

Preferred
  • Background in both eCommerce and mobile product environments.
  • Experience leading digital transformation or headless commerce migration initiatives.
  • Strong data-driven mindset with ability to measure and optimize performance and user engagement.
  • History of progression from Software Engineer, Principal Engineer, Manager/Senior Manager.
  • Prior experience in a fast-paced retail or consumer-facing digital environment.

What You'll Bring
  • A customer-first mindset and passion for digital innovation.
  • Strategic thinking with hands-on technical depth to guide teams and influence architecture.
  • A collaborative leadership style that fosters trust, creativity, and continuous learning.
  • A bias for action, data-driven decision making, and commitment to excellence.
IND123
Meet Your Recruiter
David Vieregge
Text me about this job - 972-419-1645
Please include your name and Job Title in your Text.
Thanks!
  • 972-419-1645
  • DVieregge@bravotech.com

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