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App Store Optimization Jobs in California (NOW HIRING)

RingCentral

Senior Product Manager, AI Receptionist

Belmont, CA · On-site

$153K - $202K/yr

... App Store and Google Play. • Drive conversion optimization across the freemium-to-paid funnel, using data and experimentation to improve activation rates. • Partner with finance and legal teams ...

Air Apps

ASO Specialist San Francisco

San Francisco, CA · On-site

$60K - $100K/yr

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

Character.ai

Product Marketing Manager

Redwood City, CA · On-site

$180K - $200K/yr

Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking * Lead creative collaboration with the design ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Jam City

Growth Marketing Manager

Culver City, CA

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in California

App Store Optimization information

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How much do app store optimization jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for app store optimization in California is $51.95, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $59.81 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
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What are popular job titles related to App Store Optimization jobs in California? For App Store Optimization jobs in California, the most frequently searched job titles are:
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What cities in California are hiring for App Store Optimization jobs? Cities in California with the most App Store Optimization job openings:
App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in California as of July 2026, with employment types broken down into 33% Full Time, 33% Part Time, and 34% Contract. Highlights an 100% In-person job distribution, with an average salary of $108,056 per year, or $52 per hour.
ASO (App store optimization) specialist, Part-time

ASO (App store optimization) specialist, Part-time

IDT

San Jose, CA • Remote

$72K - $99K/yr

Other

Posted 15 days ago

Job description

We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S. 

The candidate needs to be fluent in English/Spanish and be able to do it in other languages too. The ideal person will have expertise in keyword research, conversion rate optimization, A/B testing, localization strategies, and app store algorithms for both Apple App Store and Google Play Store.

If you're passionate about app growth and data-driven optimization, we'd love to hear from you!

Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.

Responsibilities:
  • The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.  
  • Conduct keyword research and optimize the app's metadata in English, Spanish, and French. 
  • Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.
  • Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).
  • Make the A/B testing and generate new hypotheses to test.
  • Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).
  • Competitors' research and reports.
  • Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).
  • Keywords research and optimization across all localizations.
  • Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.
  • Create reports for ASO related activities and results.
  • Manage and optimize Custom Product Pages (iOS) and Custom Store Listings (Google Play) to tailor messaging for different audience segments, traffic sources, and campaigns.
  • Collaborate with the user acquisition team to align ASO strategies with paid campaigns, ensuring CPPs and CSLs are optimized to support UA targeting, creative testing, and conversion goals.
  • Leverage AI-powered tools and workflows to enhance ASO processes, including content production, keyword research, and creative optimization.
  • Optimize in-app events (iOS) and promotional content (Google Play) to drive re-engagement and highlight new features.
  • Strong competence in competitor analysis: including tracking competitor keyword strategies, creative trends, store listing changes, and market positioning.
We expect:
  • 2 years of experience with ASO optimization.
  • English/Spanish - Advanced (C1).
  • Experience with both Apple and Google search algorithms.
  • Good knowledge of Google Play and Apple Store Connect analytics.
  • Work experience with ASO tools such as ASODesk, SplitMetrics, Apptweak etc.
  • Familiarity with MMPs to connect ASO efforts to downstream install and retention data.
  • Proven track record of your ASO success stories.
  • Results-driven and proactive approach.
  • Prior agency experience is a plus.
We offer you:
  • Remote work opportunity!
  • B2B Employment ($, gross).
  • Stable job with long-term growth perspective with talented people around.
  • Really good hardware.
  • Great learning and growth opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Referral program - get rewarded for helping us grow the team with talented people.
  • Company-supported English classes to enhance your professional growth.

About us:

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.  

We are not "another big IT corporation"- we encourage and support in-house entrepreneurs in developing their ideas into business actions.

Let's help people to stay connected together. Join us! 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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