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App Store Optimization Jobs in California (NOW HIRING)

Xe Careers

SEO & ASO Manager

Irvine, CA · On-site

You'll be responsible for rebuilding our SEO foundations, growing organic traffic and conversions, optimizing our app store presence, and preparing Xe for visibility in AI-assisted search ...

RingCentral

Senior Product Manager, AI Receptionist

Belmont, CA · On-site

$153K - $202K/yr

... App Store and Google Play. • Drive conversion optimization across the freemium-to-paid funnel, using data and experimentation to improve activation rates. • Partner with finance and legal teams ...

Air Apps

ASO Specialist San Francisco

San Francisco, CA · On-site

$60K - $100K/yr

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

Character.ai

Product Marketing Manager

Redwood City, CA · On-site

$180K - $200K/yr

Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking * Lead creative collaboration with the design ...

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in California

App Store Optimization information

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How much do app store optimization jobs pay per hour?

As of Jul 4, 2026, the average hourly pay for app store optimization in California is $51.95, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $59.81 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
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App Store Optimization jobs near you

SEO & ASO Manager

Xe Careers

Irvine, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
ABOUT THIS ROLE
We're now looking for a strategic, hands-on SEO & ASO Manager to take ownership of our global search presence - across web, app stores, and the new world of AI-driven search and Large Language Model (LLM) visibility.
The SEO & ASO Manager will define and execute Xe's search and discovery strategy across all digital surfaces where people seek money transfer and currency information - from Google to ChatGPT.
You'll be responsible for rebuilding our SEO foundations, growing organic traffic and conversions, optimizing our app store presence, and preparing Xe for visibility in AI-assisted search environments.
This role combines strategic thinking, technical expertise, and cross-team collaboration with Product, Content, Growth, and Engineering.
OUR PRINCIPLES
  • AMBITION - We dream big, try things out and always ask "why not?" and "what if?" We're ambitious in our thinking and our delivery
  • RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
  • COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ROLES & RESPONSIBILITIES
  • Search Engine Optimization (SEO)
    • Audit and rebuild Xe's global SEO strategy, focusing on high-intent money transfer and FX.
    • Lead keyword research and mapping for all key markets and languages.
    • Define and drive content optimization for on-site pages, landing pages, and blog articles, with a global scale approach for localization across priority markets.
    • Collaborate with engineering on site performance, crawlability, and structured data improvements.
    • Monitor and report on SEO performance metrics, providing actionable insights to leadership.
    • Own Xe's link acquisition strategy (ethical, relevance-driven).
    • Conduct technical audits and identify optimization opportunities to improve page load times and Core Web Vital scores.
    • Coordinate with teams to provide site navigation and architecture optimizations to improve site hierarchy and crawlability, with an additional focus on how these changes impact conversion rates.
    • Leverage A/B testing approach for assessing SEO initiatives as pilots prior to global scaling, demonstrating impacts to site traffic and business KPIs.

    App Store Optimization (ASO)
    • Manage Xe's visibility and conversion performance in Apple App Store and Google Play.
    • Conduct keyword research, A/B test metadata, and optimize creative assets.
    • Collaborate with Product Marketing and UA teams to align app acquisition and retention strategies.

    LLM & AI Search Optimization
    • Research and implement strategies to increase Xe's visibility and accuracy in LLM-based search (e.g. ChatGPT, Perplexity, Gemini, Copilot).
    • Develop and test structured data, content formats, and partnerships that improve Xe's representation in generative AI results.
    • Collaborate with Data and Product teams to integrate Xe's API data (exchange rates, tools, brand assets) into LLM ecosystems.
    • Stay ahead of emerging trends in search + AI discovery and advise leadership on opportunities.
    • Ability to monitor performance across emerging AI Search tools/platforms and familiarity with industry benchmarks/KPIs.

POSITION REQUIREMENTS
  • 4+ years' experience in SEO (ideally in fintech, e-commerce, or marketplaces).
  • Proven track record improving organic traffic and conversion performance across web and/or app environments.
  • Strong understanding of technical SEO, Schema Markup, Core Web Vitals, and modern content frameworks (React, Next.js, etc.); proficient in HTML, CSS, JavaScript, and JSON-LD.
  • Familiarity with App Store Optimization tools (AppTweak, Sensor Tower, Data.ai).
  • Analytical mindset - comfortable working with GA4, GSC, Looker Studio, and keyword analytics tools (e.g. SEMRush, BrightEdge, Conductor, etc).

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
  • Bullet point list of working conditions and physical requirements

PERKS & BENEFITS
  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!
  • Plumm Mental Health and Wellbeing
  • Volunteering day for a charity of your choice

XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($00,000USD to $00,000USD). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more .
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.

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