ZipRecruiter

Log In

1

Hourly App Store Optimization Jobs in California

RingCentral

Senior Product Manager, AI Receptionist

Belmont, CA · On-site

$153K - $202K/yr

... App Store and Google Play. • Drive conversion optimization across the freemium-to-paid funnel, using data and experimentation to improve activation rates. • Partner with finance and legal teams ...

Air Apps

ASO Specialist San Francisco

San Francisco, CA · On-site

$60K - $100K/yr

About the Role We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and ...

Substack

Product Manager - Growth

San Francisco, CA · Hybrid

Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages * Design and run experiments to ...

Character.ai

Product Marketing Manager

Redwood City, CA · On-site

$180K - $200K/yr

Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking * Lead creative collaboration with the design ...

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Jam City

Growth Marketing Manager

Culver City, CA

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

next page

Showing results 1-20

All JobsHourly App Store Optimization JobsHourly App Store Optimization Jobs in California

Hourly App Store Optimization information

What is Hourly App Store Optimization?

Hourly App Store Optimization (ASO) refers to the process of regularly updating and improving an app's listing in app stores, such as the Apple App Store or Google Play Store, on an hourly basis. This can involve tweaking keywords, updating descriptions, changing screenshots, and monitoring performance metrics to ensure the app ranks higher in search results and attracts more downloads. Hiring an ASO specialist on an hourly basis allows for flexible, ongoing optimization tailored to changes in algorithms and user behavior. This approach can lead to better visibility, increased organic downloads, and improved revenue potential for the app.

What is the difference between Hourly App Store Optimization vs App Store Optimization Specialist?

AspectHourly App Store OptimizationApp Store Optimization Specialist
CredentialsExperience in app marketing, ASO toolsSimilar credentials, often with certifications in digital marketing
Work EnvironmentFreelance or contract-based, flexible hoursFull-time or part-time in agencies or companies
Employer & IndustryStartups, app developers, marketing agenciesTech companies, app publishers, marketing firms
Search & Comparison IntentClients seeking flexible, hourly ASO servicesEmployers hiring for dedicated ASO roles

Hourly App Store Optimization involves providing ASO services on an hourly basis, often freelance or contract work, focusing on specific tasks. An App Store Optimization Specialist typically works full-time or part-time within a company or agency, with a broader scope of responsibilities. Both roles require similar skills and credentials, but differ mainly in work setting and employment structure.

What are some common challenges faced by professionals working in Hourly App Store Optimization roles?

Hourly App Store Optimization (ASO) specialists often encounter challenges such as keeping up with frequent algorithm changes on app stores and adapting strategies accordingly. Additionally, they need to balance multiple client or project expectations within tight timeframes, often requiring quick analysis and implementation of keyword, visual, and metadata updates. Collaborating closely with app developers, marketing teams, and designers is typical to ensure cohesive branding and messaging, which can require strong communication and project management skills. Staying ahead of competitors and tracking app performance metrics are also ongoing tasks that require attention to detail and adaptability.

What are the key skills and qualifications needed to thrive as an Hourly App Store Optimization (ASO) Specialist, and why are they important?

To thrive as an Hourly App Store Optimization Specialist, you need expertise in keyword research, mobile marketing strategies, and data analysis, often supported by experience with ASO tools and relevant marketing or digital certifications. Familiarity with platforms like App Annie, Sensor Tower, and analytics systems such as Google Analytics or Apple App Analytics is typically required. Strong communication, creativity, and attention to detail help you craft compelling app descriptions and collaborate with developers and designers. These skills and qualities are crucial for increasing app visibility, driving downloads, and maintaining a competitive edge in app marketplaces.
What are the most commonly searched types of App Store Optimization jobs in California? The most popular types of App Store Optimization jobs in California are:
What are popular job titles related to Hourly App Store Optimization jobs in California? For Hourly App Store Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Hourly App Store Optimization jobs in California look for? The top searched job categories for Hourly App Store Optimization jobs in California are:
What cities in California are hiring for Hourly App Store Optimization jobs? Cities in California with the most Hourly App Store Optimization job openings:
Hourly App Store Optimization jobs near you
Infographic showing various Hourly App Store Optimization job openings in California as of July 2026, with employment types broken down into 50% Full Time, 42% Part Time, and 8% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

ASO (App store optimization) specialist, Part-time

IDT

San Jose, CA • Remote

$72K - $99K/yr

Other

Re-posted 20 days ago

Job description

We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S. 

The candidate needs to be fluent in English/Spanish and be able to do it in other languages too. The ideal person will have expertise in keyword research, conversion rate optimization, A/B testing, localization strategies, and app store algorithms for both Apple App Store and Google Play Store.

If you're passionate about app growth and data-driven optimization, we'd love to hear from you!

Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.

Responsibilities:
  • The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.  
  • Conduct keyword research and optimize the app's metadata in English, Spanish, and French. 
  • Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.
  • Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).
  • Make the A/B testing and generate new hypotheses to test.
  • Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).
  • Competitors' research and reports.
  • Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).
  • Keywords research and optimization across all localizations.
  • Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.
  • Create reports for ASO related activities and results.
  • Manage and optimize Custom Product Pages (iOS) and Custom Store Listings (Google Play) to tailor messaging for different audience segments, traffic sources, and campaigns.
  • Collaborate with the user acquisition team to align ASO strategies with paid campaigns, ensuring CPPs and CSLs are optimized to support UA targeting, creative testing, and conversion goals.
  • Leverage AI-powered tools and workflows to enhance ASO processes, including content production, keyword research, and creative optimization.
  • Optimize in-app events (iOS) and promotional content (Google Play) to drive re-engagement and highlight new features.
  • Strong competence in competitor analysis: including tracking competitor keyword strategies, creative trends, store listing changes, and market positioning.
We expect:
  • 2 years of experience with ASO optimization.
  • English/Spanish - Advanced (C1).
  • Experience with both Apple and Google search algorithms.
  • Good knowledge of Google Play and Apple Store Connect analytics.
  • Work experience with ASO tools such as ASODesk, SplitMetrics, Apptweak etc.
  • Familiarity with MMPs to connect ASO efforts to downstream install and retention data.
  • Proven track record of your ASO success stories.
  • Results-driven and proactive approach.
  • Prior agency experience is a plus.
We offer you:
  • Remote work opportunity!
  • B2B Employment ($, gross).
  • Stable job with long-term growth perspective with talented people around.
  • Really good hardware.
  • Great learning and growth opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Referral program - get rewarded for helping us grow the team with talented people.
  • Company-supported English classes to enhance your professional growth.

About us:

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.  

We are not "another big IT corporation"- we encourage and support in-house entrepreneurs in developing their ideas into business actions.

Let's help people to stay connected together. Join us! 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
apply for this job

Apply