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Remote App Store Optimization Jobs in California

Adidev Technologies Inc

IOSDeveloper

San Diego, CA · On-site +1

$30 - $40/hr

Must be open to working onsite, no telecommuting/remote positions are being offered. Must be a ... Must have managed at-least one application live on App Store. Good to have : * Hands-on experience ...

Hercules

SEO Content Writer

San Francisco, CA · On-site +1

$100K - $250K/yr

Identify the highest-value keywords and search opportunities to target * e.g. "best AI app builder ... Is Hercules in-office or remote? Hercules founding team works in-office in San Francisco (Kearny ...

Ad Hoc Labs

Director of Product Management

Los Angeles, CA · Remote

$251K - $262K/yr

Experience managing mobile products, in the mobile/app store ecosystem, leading consumer ... Ad Hoc Labs is a remote-first company. Select roles may require regional geography and/or frequent ...

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All JobsApp Store Optimization JobsRemote App Store Optimization JobsRemote App Store Optimization Jobs in California

Remote App Store Optimization information

What is the difference between Remote App Store Optimization vs Remote ASO Analyst?

AspectRemote App Store OptimizationRemote ASO Analyst
CredentialsMarketing or digital marketing certifications, ASO coursesMarketing, analytics, or ASO certifications
Work EnvironmentRemote, digital marketing teams, app storesRemote, analytics-focused teams, app stores
Industry UsageApp developers, marketing agencies, tech companiesApp developers, marketing agencies, tech companies
Search & Comparison IntentOptimizing app visibility and downloadsAnalyzing app performance and improving ASO strategies

Remote App Store Optimization involves creating and implementing strategies to improve app visibility and downloads, focusing on keyword optimization, visuals, and metadata. A Remote ASO Analyst typically analyzes app performance data, conducts market research, and recommends improvements. While both roles work remotely within the app marketing industry, Remote App Store Optimization emphasizes strategy execution, whereas Remote ASO Analysts focus on data analysis and insights.

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The most popular types of App Store Optimization jobs in California are:

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For Remote App Store Optimization jobs in California, the most frequently searched job titles are:

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The top searched job categories for Remote App Store Optimization jobs in California are:

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Remote App Store Optimization jobs near you

Senior Director of User Acquisition and Growth (Remote)

Huckleberry Labs

Los Angeles, CA • Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago

Job description

About Huckleberry
 
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
 
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. 
 
We believe every family should feel taken care of-which is why we're growing quickly and expanding our product offerings to help every family thrive.

About the role

We are hiring a Senior Director of User Acquisition and Growth to lead exciting,  scalable, and impactful user acquisition for Huckleberry. This role is central to our mission of taking care of every family. Quite simply, the more users we have, the more families we can help!

We're looking for a growth leader who values organic just as much as paid. You'll focus on building sustainable and compounding marketing loops that feed into each other, helping us scale efficiently while naturally lowering our reliance on paid ads over time.
 
This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).
Areas of Responsibility
 

Holistic Growth Strategy

  • Full Funnel Ownership: Define the end-to-end user acquisition growth strategy across paid and organic (including App Store Optimization, affiliates, and product) - ensuring they compound together rather than operate in silos

  • Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time.

  • Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.

Cross-Functional Growth Pod Integration

  • PLG Roadmap Influence: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition - growth surfaces, onboarding hooks, network effects, and shareable moments.
  • Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset - through UGC loops, social sharing prompts, and peer recommendation mechanics.
  • Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights - including PLG signals like referral rates and viral lift - into prioritized product roadmap inputs.
  • Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view - so the pod always knows where growth is actually coming from.
  • Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces - including referral mechanics, onboarding flows, and sharing prompts.

Channel Strategy & Execution Oversight

  • Performance Marketing: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) - with a clear POV on how blended CAC improves as organic and PLG channels scale.

  • Organic / Content-Led Acquisition: Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support function.

  • ASO Ownership: Directly own App Store Optimization to maximize organic app downloads.

  • Affiliate Management: Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume.

Requirements

  • Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports

  • Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition - with a track record of growing both and knowing how to balance them

  • Proven Growth Track Record: You've taken something from small to big - a channel, a brand, or a company - that you can point to with real before/after numbers. 

  • Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling

  • Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC

  • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.

Nice to have
  • Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them
$160,000 - $200,000 a year
Benefits Include:
 
Equity
Unlimited PTO 
Health 
Vision
Dental
Paid parental leave for primary and secondary caregiver
401k match  
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
 
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
 
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA,  MI, NV, NY, OR, TX, WY, and VA.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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