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Remote App Store Optimization Jobs in California

Noor Staffing Group

Mobile / Front-End Developer

Irvine, CA · On-site +1

$130K - $160K/yr

You will own the mobile experience from architecture through App Store release. Responsibilities ... Santa Ana, CA (hybrid) or fully remote. * Benefits: medical, dental, vision, retirement, PTO.

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Adidev Technologies Inc

IOSDeveloper

San Diego, CA · On-site +1

$30 - $40/hr

Must be open to working onsite, no telecommuting/remote positions are being offered. Must be a ... Must have managed at-least one application live on App Store. Good to have : * Hands-on experience ...

Bitwarden

Senior Product Manager (Mobile)

Santa Barbara, CA · Remote

$140K - $185K/yr

This is an all-remote team and we're looking for someone located in the U.S. with no preference for ... Experience shipping mobile apps on one or both platforms (App Store and Google Play) * Ability to ...

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Ad Hoc Labs

Director of Product Management

Los Angeles, CA · Remote

$251K - $262K/yr

Experience managing mobile products, in the mobile/app store ecosystem, leading consumer ... Ad Hoc Labs is a remote-first company. Select roles may require regional geography and/or frequent ...

Ad Hoc Labs

Director of Product Management

Los Angeles, CA · Remote

$251K - $262K/yr

Experience managing mobile products, in the mobile/app store ecosystem, leading consumer ... Ad Hoc Labs is a remote-first company. Select roles may require regional geography and/or frequent ...

Hercules

SEO Content Writer

San Francisco, CA · On-site +1

$100K - $250K/yr

Identify the highest-value keywords and search opportunities to target * e.g. "best AI app builder ... Is Hercules in-office or remote? Hercules founding team works in-office in San Francisco (Kearny ...

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All JobsRemote App Store Optimization JobsRemote App Store Optimization Jobs in California

Remote App Store Optimization information

What is the difference between Remote App Store Optimization vs Remote ASO Analyst?

AspectRemote App Store OptimizationRemote ASO Analyst
CredentialsMarketing or digital marketing certifications, ASO coursesMarketing, analytics, or ASO certifications
Work EnvironmentRemote, digital marketing teams, app storesRemote, analytics-focused teams, app stores
Industry UsageApp developers, marketing agencies, tech companiesApp developers, marketing agencies, tech companies
Search & Comparison IntentOptimizing app visibility and downloadsAnalyzing app performance and improving ASO strategies

Remote App Store Optimization involves creating and implementing strategies to improve app visibility and downloads, focusing on keyword optimization, visuals, and metadata. A Remote ASO Analyst typically analyzes app performance data, conducts market research, and recommends improvements. While both roles work remotely within the app marketing industry, Remote App Store Optimization emphasizes strategy execution, whereas Remote ASO Analysts focus on data analysis and insights.

What are the most commonly searched types of App Store Optimization jobs in California? The most popular types of App Store Optimization jobs in California are:
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Remote App Store Optimization jobs near you
ASO (App store optimization) specialist, Part-time - Latam

ASO (App store optimization) specialist, Part-time - Latam

IDT

San Jose, CA • Remote

Other

Posted 24 days ago

Job description

We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S. 

The candidate needs to be fluent in English/Spanish and be able to do it in other languages too. The ideal person will have expertise in keyword research, conversion rate optimization, A/B testing, localization strategies, and app store algorithms for both Apple App Store and Google Play Store.

If you're passionate about app growth and data-driven optimization, we'd love to hear from you!

Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.

Responsibilities:
  • The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.  
  • Conduct keyword research and optimize the app's metadata in English, Spanish, and French. 
  • Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.
  • Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).
  • Make the A/B testing and generate new hypotheses to test.
  • Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).
  • Competitors' research and reports.
  • Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).
  • Keywords research and optimization across all localizations.
  • Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.
  • Create reports for ASO related activities and results.
  • Manage and optimize Custom Product Pages (iOS) and Custom Store Listings (Google Play) to tailor messaging for different audience segments, traffic sources, and campaigns.
  • Collaborate with the user acquisition team to align ASO strategies with paid campaigns, ensuring CPPs and CSLs are optimized to support UA targeting, creative testing, and conversion goals.
  • Leverage AI-powered tools and workflows to enhance ASO processes, including content production, keyword research, and creative optimization.
  • Optimize in-app events (iOS) and promotional content (Google Play) to drive re-engagement and highlight new features.
  • Strong competence in competitor analysis: including tracking competitor keyword strategies, creative trends, store listing changes, and market positioning.
We expect:
  • 2 years of experience with ASO optimization.
  • English/Spanish - Advanced (C1).
  • Experience with both Apple and Google search algorithms.
  • Good knowledge of Google Play and Apple Store Connect analytics.
  • Work experience with ASO tools such as ASODesk, SplitMetrics, Apptweak etc.
  • Familiarity with MMPs to connect ASO efforts to downstream install and retention data.
  • Proven track record of your ASO success stories.
  • Results-driven and proactive approach.
  • Prior agency experience is a plus.
We offer you:
  • Remote work opportunity!
  • B2B Employment ($, gross).
  • Stable job with long-term growth perspective with talented people around.
  • Really good hardware.
  • Great learning and growth opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Referral program - get rewarded for helping us grow the team with talented people.
  • Company-supported English classes to enhance your professional growth.

About us:

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.  

We are not "another big IT corporation"- we encourage and support in-house entrepreneurs in developing their ideas into business actions.

Let's help people to stay connected together. Join us! 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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