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App Store Optimization Jobs in California (NOW HIRING)

REVOLVE

App Product Manager

Cerritos, CA · On-site

$105K - $130K/yr

Apply app conversion best practices (onboarding, checkout, push/notifications, app store optimization) to drive measurable lifts in conversion and revenue per user * Represent the voice of REVOLVE ...

Apple

App Store Data Scientist

Cupertino, CA

$175K - $311K/yr

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Apple Inc.

App Store Data Scientist

Cupertino, CA · On-site

$175.50 - $311.70/hr

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Fox

Program Manager, Partner Marketing

Los Angeles, CA · Hybrid

... App Store Optimization (ASO). This role serves as the central connective tissue across initiatives, ensuring calendars, workbacks, approvals, submissions, launch milestones, risks, decisions, and ...

Apple

Software Engineer Apps Store

San Francisco, CA · On-site

When the App Store was first introduced it launched a cultural and economic phenomenon that changed ... In-depth knowledge of performance optimization techniques for native client applications. 3. API ...

Apple

Analyst, IAP and Commerce

Cupertino, CA · On-site

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million ... optimizing app monetization strategies and payment flows, including (but not limited to) in-app ...

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App Store Optimization information

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How much do app store optimization jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for app store optimization in California is $51.95, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $59.81 per hour, depending on experience, location, and employer.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are the most commonly searched types of App Store Optimization jobs in California?

The most popular types of App Store Optimization jobs in California are:

What are popular job titles related to App Store Optimization jobs in California?

For App Store Optimization jobs in California, the most frequently searched job titles are:

What job categories do people searching App Store Optimization jobs in California look for?

The top searched job categories for App Store Optimization jobs in California are:

What cities in California are hiring for App Store Optimization jobs?

Cities in California with the most App Store Optimization job openings:

App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in California as of August 2026, with employment types broken down into 77% Full Time, and 23% Part Time. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $108,056 per year, or $52 per hour.

Senior Director of User Acquisition and Growth (Remote)

Huckleberry Labs

Los Angeles, CA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description

About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of-which is why we're growing quickly and expanding our product offerings to help every family thrive.
About the role
We are hiring a Senior Director of User Acquisition and Growth to lead exciting, scalable, and impactful user acquisition for Huckleberry. This role is central to our mission of taking care of every family. Quite simply, the more users we have, the more families we can help!
We're looking for a growth leader who values organic just as much as paid. You'll focus on building sustainable and compounding marketing loops that feed into each other, helping us scale efficiently while naturally lowering our reliance on paid ads over time.
This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).
Areas of Responsibility
Holistic Growth Strategy
  • Full Funnel Ownership: Define the end-to-end user acquisition growth strategy across paid and organic (including App Store Optimization, affiliates, and product) - ensuring they compound together rather than operate in silos
  • Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time.
  • Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.

Cross-Functional Growth Pod Integration
  • PLG Roadmap Influence: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition - growth surfaces, onboarding hooks, network effects, and shareable moments.
  • Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset - through UGC loops, social sharing prompts, and peer recommendation mechanics.
  • Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights - including PLG signals like referral rates and viral lift - into prioritized product roadmap inputs.
  • Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view - so the pod always knows where growth is actually coming from.
  • Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces - including referral mechanics, onboarding flows, and sharing prompts.

Channel Strategy & Execution Oversight
  • Performance Marketing: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) - with a clear POV on how blended CAC improves as organic and PLG channels scale.
  • Organic / Content-Led Acquisition: Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support function.
  • ASO Ownership: Directly own App Store Optimization to maximize organic app downloads.
  • Affiliate Management: Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume.

Requirements
  • Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports
  • Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition - with a track record of growing both and knowing how to balance them
  • Proven Growth Track Record: You've taken something from small to big - a channel, a brand, or a company - that you can point to with real before/after numbers.
  • Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling
  • Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC
  • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.

Nice to have
  • Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them

$160,000 - $200,000 a year
Benefits Include:
Equity
Unlimited PTO
Health
Vision
Dental
Paid parental leave for primary and secondary caregiver
401k match
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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