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App Store Optimization Jobs in California (NOW HIRING)

Apple

App Store Data Scientist

Cupertino, CA

$175K - $311K/yr

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Apple

Software Engineer Apps Store

San Francisco, CA · On-site

When the App Store was first introduced it launched a cultural and economic phenomenon that changed ... In-depth knowledge of performance optimization techniques for native client applications. 3. API ...

Match Group

Product Marketing Lead, Growth

San Francisco, CA · Hybrid

$181K/yr

APP STORE OPTIMIZATION * Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. * Bridge the gap ...

Apply Early

Match Group

Product Marketing Lead, Growth

Los Angeles, CA · Hybrid

$165K/yr

APP STORE OPTIMIZATION * Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. * Bridge the gap ...

Apply Early

Match Group

Product Marketing Lead, Growth

Los Angeles, CA · On-site

$165K/yr

APP STORE OPTIMIZATION * Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. * Bridge the gap ...

Match Group

Product Marketing Lead, Growth

Los Angeles, CA · Hybrid

$165K/yr

APP STORE OPTIMIZATION * Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. * Bridge the gap ...

Apple

Analyst, IAP and Commerce

Cupertino, CA · On-site

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million ... optimizing app monetization strategies and payment flows, including (but not limited to) in-app ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in California

App Store Optimization information

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$16

$51

$83

How much do app store optimization jobs pay per hour?

As of Jul 4, 2026, the average hourly pay for app store optimization in California is $51.95, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $59.81 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
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App Store Optimization jobs near you

Product Manager/ Product Strategist (Gen AI) - W2 Role

Saransh Inc

San Francisco, CA • On-site

Contractor

Posted 16 days ago

Be an early applicant

Job description

Role: Product Manager/ Product Strategist (Gen AI)
Location: San Francisco, CA (ideally, since client expect him/her to attend office occasionally, otherwise any US location with business trips)
Job Type: W2 Contract
Duration: 1 year, can be extended
 
Must Have:
Product Management, GEN AI optimization, SEO, GEO
 
Description:
  • We are seeking an innovative and strategic Product Manager/Strategist to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives.
  • In this role, you will drive Client’s digital visibility strategy across traditional search engines, emerging AI platforms, and app marketplaces to maintain our position as the premier destination for consumers.
Qualifications and Experience:
  • 3-7 years in product management with a history of launching effective SEO features for large transactional websites.
  • 3-7 years in consumer-based online experience.
  • Demonstrated expertise in optimizing content for GenAI engines and conversational AI, including knowledge of prompt engineering and large language models (LLMs).
  • Strong leadership, strategic thinking, agile methodology experience, and proficiency with SEO tools and analytics platforms.
  • Experience working with SEO partners like BrightEdge, Optiversal, AddStructure, Botify, Yext, Ayima, Gummicube.
 
Responsibilities:
Strategic Leadership and Collaboration
  • Define and prioritize overarching SEO, GEO, and ASO strategies to sustain  client's position as a market leader in online sales
  • Collaborate with key executive stakeholders to align vision and balance organizational needs effectively
  • Work within the Product Management organization to leverage best practices across digital channels impacting multiple platforms
GenAI and Digital Optimization
  • Develop and execute GenAI Engine Optimization (GEO) strategies ensuring client's content is effectively surfaced by models like ChatGPT, Gemini, and Perplexity
  • Monitor and analyze how generative AI models interpret and present content, iterating strategies to maximize visibility and maintain brand integrity
  • Stay current on AI search engines and their influence on SEO and GEO to adapt content strategies accordingly
Performance Metrics and Product Management
  • Define GEO-specific success metrics such as AI-driven traffic, engagement from conversational platforms, and brand mentions in GenAI outputs
  • Drive the SEO/GEO roadmap by partnering with business teams to define product and project strategies, guiding prioritization and implementation
  • Manage day-to-day GEO & SEO issues, maintain a groomed backlog, and assess technical questions in collaboration with engineering and vendors
 
 
 
 
 
Note: Visa Independent candidates are preferred