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App Store Optimization Jobs in California (NOW HIRING)

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Jam City Inc

Growth Marketing Manager

Culver City, CA · On-site

$110 - $130/hr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Fwrd

App Product Manager

Cerritos, CA · On-site

$105 - $130/hr

Apply app conversion best practices (onboarding, checkout, push/notifications, app store optimization) to drive measurable lifts in conversion and revenue per user * Represent the voice of REVOLVE ...

Jam City

Growth Marketing Manager

Culver City, CA

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

REVOLVE

App Product Manager

Cerritos, CA · On-site

$105K - $130K/yr

Apply app conversion best practices (onboarding, checkout, push/notifications, app store optimization) to drive measurable lifts in conversion and revenue per user * Represent the voice of REVOLVE ...

REVOLVE GROUP

App Product Manager

Cerritos, CA · On-site

$105 - $130/hr

Apply app conversion best practices (onboarding, checkout, push/notifications, app store optimization) to drive measurable lifts in conversion and revenue per user * Represent the voice of REVOLVE ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in California

App Store Optimization information

See California salary details

$16

$51

$83

How much do app store optimization jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for app store optimization in California is $51.95, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $59.81 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.

What are the most commonly searched types of App Store Optimization jobs in California?

The most popular types of App Store Optimization jobs in California are:

What are popular job titles related to App Store Optimization jobs in California?

For App Store Optimization jobs in California, the most frequently searched job titles are:

What job categories do people searching App Store Optimization jobs in California look for?

The top searched job categories for App Store Optimization jobs in California are:

What cities in California are hiring for App Store Optimization jobs?

Cities in California with the most App Store Optimization job openings:

App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $108,056 per year, or $52 per hour.

Product & Brand Designer (UI/UX + Marketing)

Darwins Inc

Irvine, CA • On-site

$65K - $85K/yr

Full-time

Re-posted 7 days ago

Job description

About Tabi:Tabi is changing how people travel by bridging the gap between social media inspiration and real-world exploration. We help users turn TikTok, Instagram, and other Social Media content into organized, actionable maps and Tabs lists. We are a fast-moving startup building the future of discovery.
The Role:We are looking for a versatile Designer who can oscillate between deep product thinking (UX) and high-impact visual storytelling (Marketing). You will be responsible for the end-to-end visual identity of Tabi-from the buttons users press in the app to the content they see on TikTok and Instagram. This position is in-person at our Irvine office.
What You'll Do (UI/UX):
  • Feature Design: Work closely with the founders to design new features for the Tabi mobile app (iOS/Android).
  • User Journeys: Map out how a user goes from seeing a "Date Night" post to saving it and finding it later on a map.
  • Prototyping: Create high-fidelity mockups and interactive prototypes in Figma.
  • Usability: Analyze user feedback to simplify all parts of the user lifecycle and experience.

What You'll Do (Marketing/Brand):
  • Social Content: Design high-performing assets for Instagram, TikTok, and Pinterest that showcase Tabi's value proposition.
  • App Store Optimization (ASO): Design the screenshots and preview videos for the Apple App Store and Google Play Store.
  • Brand Evolution: Own and evolve the Tabi brand identity (colors, typography, and "vibe") across all touchpoints.
  • Growth Experiments: Create landing pages and email templates for new user acquisition campaigns.

Who You Are:
  • 1-4+ years of experience in a design role (ideally at a consumer-facing startup or agency).
  • Figma Master: You live in Figma and understand auto-layout, components, and design systems.
  • Visual Storyteller: You know how to make travel look aspirational and organized at the same time.
  • Full-Stack Designer: You aren't afraid to jump from a complex UI flow to a 15-second motion graphic for an ad.
  • Execution First: You take ownership of every piece of design, marketing material, and research plan you make.

Bonus Points:
  • Experience with UGC creation and management.
  • Basic understanding of social media trends.

Apply