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App Store Optimization Jobs in California (NOW HIRING)

App Store Data Scientist

Cupertino, CA ยท On-site

$175K - $311K/yr

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Marketing Coordinator, Home Game

Redwood City, CA ยท On-site +1

$52K - $71K/yr

Manage relationships with App Store Optimization (ASO) vendors and consultants * Partner with User Acquisition leadership to support paid marketing campaigns * Coordinate social media content ...

When the App Store was first introduced it launched a cultural and economic phenomenon that changed ... In-depth knowledge of performance optimization techniques for native client applications. 3. API ...

Product Marketing Manager

Irvine, CA ยท On-site

$165K/yr

Understanding of App Store Optimization preferred. * Knowledge of the mobile ecosystem required. * Highly organized with ability to shift gears and focus on more than one project at a time.

New

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million ... optimizing app monetization strategies and payment flows, including (but not limited to) in-app ...

Analyst, IAP and Commerce

Cupertino, CA ยท On-site

$149K - $225K/yr

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million ... optimizing their in-app purchase strategies through scaled channels or ad-hoc support.

Familiarity with mobile app marketing and app store optimization * Familiarity and eagerness to work with AI tools At Scribd, Inc., your base pay is one part of your total compensation package and is ...

Showing results 41-60

App Store Optimization information

See California salary details

$16

$51

$83

How much do app store optimization jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for app store optimization in California is $51.95, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $59.81 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.

What are the most commonly searched types of App Store Optimization jobs in California?

The most popular types of App Store Optimization jobs in California are:

What job categories do people searching App Store Optimization jobs in California look for?

The top searched job categories for App Store Optimization jobs in California are:

What cities in California are hiring for App Store Optimization jobs?

Cities in California with the most App Store Optimization job openings:

Infographic showing various App Store Optimization job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $108,056 per year, or $52 per hour.

Senior Product Manager, SaaS & Mobile App Experience

TP-Link Systems Inc.

Irvine, CA โ€ข On-site

$135K - $179K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 26 days ago


Job description

About Us:

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview:

We are seeking an experienced Senior Product Manager, SaaS & Mobile App Experience to drive the growth and evolution of TP-Link Systems’ HomeShield subscription platform and Deco mobile application ecosystem. This role combines ownership of SaaS subscription services, mobile app feature delivery, and strategic partner integrations that enhance the connected home networking experience for millions of users worldwide.

The ideal candidate will lead the full product lifecycle for customer-facing mobile experiences and value-added subscription services, while also identifying and managing strategic vendor partnerships that expand HomeShield capabilities and recurring revenue opportunities. This individual will work closely with global engineering, PMO, business, and partner teams to deliver innovative software features tied directly to TP-Link Systems’ Deco hardware ecosystem.

We are looking for someone who thrives in fast-paced environments, demonstrates strong ownership and autonomy, and is passionate about delivering highly engaging consumer app experiences at scale. This role offers the opportunity to directly influence both hardware integration strategy and SaaS revenue growth within a rapidly expanding smart home networking platform serving more than 10 million monthly active users.

Key Responsibilities

  • Own and drive the product roadmap for HomeShield SaaS subscription services and related mobile app experiences
  • Develop and execute subscription service strategies focused on improving customer engagement, retention, and recurring revenue growth
  • Identify, evaluate, negotiate, and manage strategic vendor partnerships that expand HomeShield service offerings and customer value
  • Lead integration efforts for third-party services and vendor capabilities into the Deco and HomeShield ecosystems
  • Manage the full product lifecycle for mobile app features, from concept and PRD creation through launch, optimization, and ongoing iteration
  • Deliver software-enabled experiences that enhance and extend the capabilities of TP-Link Systems’ Deco hardware platform
  • Coordinate closely with global engineering, PMO, support, and product teams across the United States and overseas development organizations
  • Build launch timelines and drive cross-functional execution to ensure successful delivery of new app features and subscription capabilities
  • Partner with engineering teams to align feature development with long-term product roadmaps and release schedules
  • Monitor and analyze mobile app performance metrics, including conversion rates, subscription engagement, crash rates, retention, and user adoption
  • Lead feature strategy discussions with design and engineering teams to improve app usability, customer journeys, and overall user experience
  • Support mobile application releases, App Store optimization efforts, and feature rollout logistics
  • Manage and coordinate across mobile, backend, and subscription billing technology stacks to support seamless customer experiences
  • Conduct market research, competitive analysis, and trend evaluations to identify opportunities for product innovation and SaaS growth
  • Drive collaboration across internal stakeholders and external partners to ensure alignment, execution, and business impact

Requirements

Required Qualifications:

  • Bachelor’s degree or higher in Computer Science, Software Engineering, Business, Information Systems, or a related field required
  • Minimum of 5 years of product management experience focused on consumer-facing mobile applications, SaaS platforms, or subscription-based products
  • Strong experience managing B2C subscription products and driving SaaS business strategy, execution, and revenue growth
  • Proven success improving subscription performance metrics such as conversion, retention, engagement, or recurring revenue growth
  • Experience owning the full product development lifecycle, including roadmap planning, PRD creation, feature prioritization, launch coordination, and post-launch optimization
  • Strong understanding of mobile application ecosystems, including iOS and Android platforms, mobile app analytics, and App Store operations
  • Experience shipping and managing multiple versions of high-usage consumer mobile applications
  • Strong understanding of mobile app performance metrics, including crash reporting, conversion funnels, customer engagement, and feature adoption
  • Experience leading cross-functional collaboration between product, engineering, design, PMO, and business stakeholders across global teams
  • Ability to operate autonomously with a strong sense of ownership, accountability, and execution urgency
  • Excellent communication, organizational, and stakeholder management skills in fast-paced, highly collaborative environments
  • Experience coordinating complex feature launches and managing dependencies across multiple teams and timelines
  • Familiarity with subscription billing systems, backend service integrations, and mobile application architectures
  • Strong analytical thinking and problem-solving skills, with the ability to balance customer experience, technical feasibility, and business objectives

Preferred, But Not Required Qualifications:

  • Prior experience in consumer networking, smart home, connected device, or subscription-based technology products
  • Experience managing partnerships with third-party vendors, service providers, or value-added subscription platforms
  • Familiarity with home networking technologies and hardware ecosystems to better understand software-to-hardware integration opportunities
  • Experience supporting large-scale consumer applications with millions of active users
  • Background working in global organizations with distributed engineering and support teams
  • Experience in high-growth or startup-like environments where rapid execution and adaptability are critical
  • Passion for connected home technologies, mobile innovation, and customer-centric product development

Benefits

Salary range: $160,000-$200,000

  • Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
  • Employer quarterly contributions to 401k funds
  • 15 days accrued vacation
  • 11 paid holidays
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building event

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.