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App Store Optimization Jobs in California (NOW HIRING)

Apple

Analyst, IAP and Commerce

Cupertino, CA

$149K - $225K/yr

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million ... optimizing their in-app purchase strategies through scaled channels or ad-hoc support.

Scribd, Inc

Senior Paid Social Manager

San Francisco, CA · On-site

$107K/yr

Familiarity with mobile app marketing and app store optimization * Familiarity and eagerness to work with AI tools At Scribd, Inc., your base pay is one part of your total compensation package and is ...

Apple

Software Engineer Apps Store

Bodega Bay, CA

$184K - $277K/yr

When the App Store was first introduced it launched a cultural and economic phenomenon that changed ... In-depth knowledge of performance optimization techniques for native client applications. 3. API ...

Infigage PVT LTD LLC

Mobile Lead

Los Angeles, CA · On-site

Optimizing components for maximum performance across all iOS devices and OS * Deploy apps onto the app store * Interact and work with Backend engineers on designing API request and response

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App Store Optimization information

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$16

$51

$83

How much do app store optimization jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for app store optimization in California is $51.95, according to ZipRecruiter salary data. Most workers in this role earn between $41.73 and $59.81 per hour, depending on experience, location, and employer.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are the most commonly searched types of App Store Optimization jobs in California?

The most popular types of App Store Optimization jobs in California are:

What are popular job titles related to App Store Optimization jobs in California?

For App Store Optimization jobs in California, the most frequently searched job titles are:

What job categories do people searching App Store Optimization jobs in California look for?

The top searched job categories for App Store Optimization jobs in California are:

What cities in California are hiring for App Store Optimization jobs?

Cities in California with the most App Store Optimization job openings:

App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in California as of August 2026, with employment types broken down into 77% Full Time, and 23% Part Time. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $108,056 per year, or $52 per hour.

Sr. Director, Growth Marketing

Rakuten Group, Inc.

San Mateo, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

Job Description:
Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.
Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind. Learn more at Rakuten.com.
Job Summary:
Rakuten is looking for a growth marketing expert to lead our acquisition teams. You'll be responsible for overseeing our new user acquisition strategy and tactics, while leading a strong team and working cross-functionally with teams throughout the organization. This role will manage Search (SEM & SEO), Mobile App, Direct Response Paid Social, Affiliate Channel, as well as new channels. We are looking for someone who is passionate about data and finding new opportunities while meticulously working to scale established channels. By adding your expertise over a vast amount of our new user acquisition, you will have a large impact on the success of the organization.
Key Responsibilities:
  • Develop a data and user first approach to the new acquisition strategy and empower those within the group to achieve success
  • Owning and allocating a large marketing budget with a continual focus on efficiency and maximizing lifetime value
  • Build the test and learn strategy with a foundation of constant experimentation
  • Monitor all metrics and KPIs for growth enabling continuous optimization
  • Effectively hire and allocate resources (people and technology) to maximize impact
  • Work cross-functionally with internal teams (product, design, engineering) to take an automation- and technology-first approach to efficiently scale new user growth
  • Discover new vendors, technologies, and channels to facilitate short- and long-term growth
  • Leverage acquisition tactics to discover new retention activities targeted towards the current member base
  • Channel Focus:
    • Search (SEM & SEO)
    • Mobile App & ASO
    • Direct Response Paid Social
    • Affiliates
    • Programmatic and Display
    • New Channels

Qualifications:
  • Extensive experience working as a growth-oriented marketer with a focus on scaling channels and optimizing for efficiency and lifetime value
  • Expertise with all marketing platforms, including: Facebook, Google, Programmatic Platforms, Mobile App Install, App Store Optimization, and Fraud Detection.
  • Working knowledge of marketing technology tools, such as Amplitude, Datorama, Segment, and Tableau
  • Experience with Snowflake and SQL is a plus
  • Thrive in a fast-paced, entrepreneurial environment
  • Experience working on multiple projects at the same time, with short deadlines
  • Experience communicating projects and results to executive team members
  • Team leader with experience building departments to keep up with an aggressively expanding business

Minimum Requirements:
  • 10+ yr experience as a marketer
  • 5+ yr experience managing and scaling marketing team(s)

#LI-CW1
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate - Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $136,485.00 - $254,664.00 annually

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