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App Store Optimization Jobs in New York (NOW HIRING)

The Economist Group

Head of Optimisation

New York, NY · On-site

$105K - $140K/yr

Search Engine Optimization (SEO), App Store Optimization (ASO), and AI Optimization (AIO). As consumption habits shift from traditional keyword searches to conversational AI and mobile-first ...

DAZN

SEO Manager - North America

Manhattan, NY · On-site

$80K - $100K/yr

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

Digitalturbine

Growth and Engagement Lead

New York, NY · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

DAZN

SEO Manager - North America

New York, NY · Hybrid

$80K - $100K/yr

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

Warnerbros

Director, Growth & Engagement

New York, NY · On-site

$122K - $227K/yr

The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...

Match Group

Product Marketing Lead, Growth

New York, NY · Hybrid

$168K/yr

APP STORE OPTIMIZATION * Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. * Bridge the gap ...

Match Group

Product Marketing Lead, Growth

New York, NY · Hybrid

$175K - $195K/yr

APP STORE OPTIMIZATION * Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. * Bridge the gap ...

Match Group

Product Marketing Lead, Growth

New York, NY · On-site

$168K/yr

APP STORE OPTIMIZATION * Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. * Bridge the gap ...

priceline.com LLC

App Growth Marketing Manager

Norwalk, CT · On-site

$95K - $120K/yr

From search engine optimization to branding and promotions, our Marketing team is the expert at ... Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword ...

Priceline

App Growth Marketing Manager

Norwalk, CT · Hybrid

$95K - $120K/yr

From search engine optimization to branding and promotions, our Marketing team is the expert at ... Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword ...

Priceline.com LLC

App Growth Marketing Manager

Norwalk, CT · Hybrid

$95K - $120K/yr

From search engine optimization to branding and promotions, our Marketing team is the expert at ... Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword ...

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App Store Optimization information

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How much do app store optimization jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for app store optimization in New York is $57.59, according to ZipRecruiter salary data. Most workers in this role earn between $46.30 and $66.25 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
What are the most commonly searched types of App Store Optimization jobs in New York? The most popular types of App Store Optimization jobs in New York are:
What are popular job titles related to App Store Optimization jobs in New York? For App Store Optimization jobs in New York, the most frequently searched job titles are:
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App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in New York as of July 2026, with employment types broken down into 50% Full Time, 42% Part Time, and 8% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $119,786 per year, or $57.6 per hour.
App Store Optimization (ASO) Manager

App Store Optimization (ASO) Manager

Dignotion Digital Marketing

Manhattan, NY • On-site

Part-time

Posted 29 days ago

Job description


Dignotion is seeking a detail-oriented and data-driven ASO Manager to support app growth initiatives for our clients. In this role, you'll be responsible for implementing App Store Optimization strategies across both the Apple App Store and Google Play, with the goal of improving app visibility, rankings, and downloads.
This is a part-time, flexible role ideal for someone with a strong understanding of mobile user acquisition, keyword research, and creative testing within app store environments.
Key Responsibilities
  • Plan and execute ASO strategies for client apps across iOS and Android platforms
  • Conduct keyword research and optimize app metadata (titles, descriptions, keywords, etc.)
  • Collaborate with designers to test and refine store creatives (icons, screenshots, videos)
  • Monitor app performance metrics and track rankings using ASO tools and dashboards
  • Analyze competitors and identify opportunities for visibility and conversion improvements
  • Report on key performance indicators and provide actionable insights

Requirements
  • 1-2 years of experience in ASO or SEO (App Store experience preferred)
  • Familiarity with keyword tools and ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action, etc.)
  • Strong analytical skills; confident working with Excel or Google Sheets (SQL knowledge a plus)
  • Understanding of A/B testing methodologies for app store assets
  • Comfortable working independently and managing timelines
  • Fluent written and spoken English

Bonus Points If You Have:
  • Experience working with mobile apps in iGaming, betting, or regulated industries
  • Background in paid user acquisition and mobile analytics
  • Familiarity with Apple Search Ads and Google UAC
  • Basic design skills or experience coordinating with creative teams

Benefits
  • Remote or hybrid (NYC-based optional)
  • Flexible working hours
  • Project-based or part-time engagement
  • Opportunity to contribute to growth strategies across multiple apps and verticals

Apply