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App Store Optimization Jobs in Atlanta, GA (NOW HIRING)

Warnerbros

Director, Growth & Engagement

Atlanta, GA

$122K - $227K/yr

The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...

The Intersect Group

Lead App Engineer

Sandy Springs, GA · On-site

$101K - $134K/yr

... including app store submissions Key Requirements • 7 plus years of software engineering ... optimization, and mobile UX patterns • Experience working with REST or GraphQL APIs and modern ...

Fiserv, Inc.

Senior Mobile Developer

Alpharetta, GA · On-site

$109K - $182K/yr

Experience with app store optimization (ASO) and cloud platforms (AWS, Azure, GCP). * Knowledge of advanced mobile testing frameworks. * Experience in fintech or financial applications and payment ...

Monitise

Senior Mobile Developer

Alpharetta, GA

$109K - $182K/yr

Experience with app store optimization (ASO) and cloud platforms (AWS, Azure, GCP). * Knowledge of advanced mobile testing frameworks. * Experience in fintech or financial applications and payment ...

Nexwave

Sr IOS Developer/Lead

Alpharetta, GA · On-site

$60/hr

... and App Store deployment. The role involves end-to-end feature development, code reviews, performance optimization, and collaboration with cross-functional teams. Experience with SwiftUI, Combine ...

BIGDATAAPPTECH LLC

Mobile developer

Atlanta, GA · On-site

... optimization skills. Preferred Skills * Experience with AWS or Azure cloud services. * Knowledge of mobile security best practices. * Experience publishing applications to the Apple App Store and ...

Orison

Sr. Mobile App and Web Developer

Alpharetta, GA · On-site

Ensure that applications are optimized for performance, scalability, and usability across different ... Deploy mobile and web applications to relevant platforms, including the App Store, Google Play, and ...

Tekishub Consulting Services

IOS Developer

Atlanta, GA · On-site

$49.75 - $68.50/hr

Knowledge of App Store deployment and guidelines * Experience with performance optimization and memory management Domain Experience (Mandatory) * Prior experience working in BFSI domain * Banking ...

MaxRewards

QA Engineer (React Native/Node.js)

Atlanta, GA · On-site

$75K - $100K/yr

Own the release process: coordinate builds, manage app store submissions, and communicate go/no-go ... Interest in personal finance or credit card optimization Nice to Have * Experience owning or ...

Sortly

Principal Revenue Operations

Atlanta, GA · Remote

With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our ... Own the strategy, architecture, and optimization of the full revenue operations and website tech ...

RetailData

Data Scanning Associate

Atlanta, GA · On-site

$15.50 - $20/hr

We provide detailed training to ensure you will achieve maximum efficiency in each store you will ... Optimized, flexible work schedules that enable a healthy work-life balance. * Paid drive time and ...

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All JobsApp Store Optimization JobsApp Store Optimization Jobs in Atlanta, GA

App Store Optimization information

See Atlanta, GA salary details

$16

$50

$81

How much do app store optimization jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for app store optimization in Atlanta, GA is $50.62, according to ZipRecruiter salary data. Most workers in this role earn between $40.67 and $58.27 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
What are popular job titles related to App Store Optimization jobs in Atlanta, GA? For App Store Optimization jobs in Atlanta, GA, the most frequently searched job titles are:
What job categories do people searching App Store Optimization jobs in Atlanta, GA look for? The top searched job categories for App Store Optimization jobs in Atlanta, GA are:
What cities near Atlanta, GA are hiring for App Store Optimization jobs? Cities near Atlanta, GA with the most App Store Optimization job openings:
App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in Atlanta, GA as of July 2026, with employment types broken down into 49% Full Time, 42% Part Time, and 9% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $105,292 per year, or $50.6 per hour.

Sr. Growth Marketing Manager, Mobile App

Invest with Roots

Atlanta, GA • On-site

Full-time

Posted 18 days ago

Job description

Who We Are
Roots is a wealth-building platform built on a simple belief: everyone deserves a real path to financial growth, and that path should feel achievable.
We create simple, accessible ways for people to participate in ownership and invest in real assets, making wealth-building more engaging and within reach. Today, Roots is a growing ecosystem that combines an investment platform, financial tools, and education to support long-term financial progress.
We're already helping a rapidly growing community take meaningful steps toward building wealth, and we've seen that when the experience feels intuitive and rewarding, people actually stick with it. That's what we're continuing to build.
Why We Need You
Roots has built a large and engaged wealth-building community on the web. Now, we're launching our iPhone and Android apps, creating a major opportunity to grow through new mobile-first channels, improve activation and retention, and deepen our relationship with members.
We're looking for a senior, hands-on growth marketer to help build our mobile growth engine from the ground up. This role is mobile-first, but not mobile-only. You'll lead app acquisition, App Store Optimization, mobile lifecycle engagement, attribution, and experimentation while bringing a broader multi-channel growth mindset across paid, owned, organic, referral, and web-to-app channels.
This is a great fit for someone who understands how consumer apps grow, knows how to connect channel strategy to activation and retention, and wants to help shape an early-stage mobile growth function.
Role Responsibilities
  • Own mobile growth strategy across app acquisition, activation, engagement, and retention, with a mobile-first but multi-channel point of view.
  • Lead App Store Optimization across iOS and Android, including keyword strategy, listing copy, screenshots, preview video, ratings and reviews, competitor research, and ongoing conversion testing.
  • Build and maintain an ASO testing roadmap, including keyword rank tracking, Custom Product Pages, creative tests, and learnings from paid traffic that can improve organic app store performance.
  • Manage mobile acquisition testing across channels such as Apple Search Ads, Google App Campaigns, AppLovin, Meta, TikTok, creator, referral, and other emerging platforms.
  • Partner with the paid media lead and creative team to connect app acquisition strategy with broader performance marketing, creative testing, and web-to-app growth efforts.
  • Select, set up, and optimize mobile lifecycle tools such as Braze, Iterable, OneSignal, or similar platforms.
  • Build behavioral push notification and in-app messaging journeys tied to onboarding, activation, reward redemption, milestones, re-engagement, and retention.
  • Own push permission strategy, segmentation, timing, frequency, copy testing, and deep link destinations to improve downstream conversion, not just opens or sends.
  • Partner with Product and Engineering on mobile attribution, deep linking, deferred deep linking, SKAdNetwork, conversion value mapping, and measurement infrastructure.
  • Track and report on key mobile growth metrics, including installs, CAC, install-to-activation rate, install-to-invest conversion, D1/D7/D30 retention, channel performance, and cohort quality.
  • Design mobile growth experiments with clear hypotheses, success criteria, minimum signal requirements, and a recommendation to scale, iterate, or stop.
  • Build and manage a prioritized mobile growth experiment backlog, with a clear point of view on what should be tested next and why.
  • Turn insights from app stores, paid channels, lifecycle campaigns, web behavior, and product data into clear recommendations for the next phase of growth.
  • Bring structure to an early mobile growth function by helping define the tools, reporting cadence, naming conventions, testing rhythm, and operating process from scratch.
Qualifications
  • 7+ years of experience in growth marketing, mobile growth, user acquisition, performance marketing, or related growth roles. 4+ years of hands-on experience growing a consumer mobile app.
  • Strong multi-channel growth experience across some combination of paid social, paid search, app campaigns, lifecycle, referral, creator, organic, web-to-app, or partnerships.
  • Hands-on ASO experience across iOS and Android.
  • Experience with App Store Connect, Google Play Console, Apple Search Ads, Google App Campaigns, Meta, TikTok, or similar acquisition platforms.
  • Working knowledge of mobile measurement and attribution tools such as AppsFlyer, Adjust, Branch, or similar platforms.
  • Understanding of deep linking, deferred deep linking, SKAdNetwork, and mobile attribution constraints.
  • Experience with lifecycle or messaging platforms such as Braze, Iterable, OneSignal, or similar tools.
  • Strong analytical judgment and experience designing tests that produce useful signal, not just activity.
  • Ability to operate in ambiguity and build systems, processes, reporting, and testing rhythms from scratch.
  • Clear written communication, especially around experiment briefs, performance readouts, and recommendations.
Strong Differentiators
  • Experience with fintech, investing, financial wellness, rewards, marketplace, subscription, or community-driven consumer products.
  • Experience with AppLovin, IronSource, Digital Turbine, or other mobile ad networks.
  • Experience balancing performance marketing, lifecycle engagement, trust, compliance, and brand quality.
  • Experience launching or scaling an app from an early stage.
Our Values
  • Accountability: We take our responsibilities seriously and always stay transparent.
  • Student Mentality: Continuous learning and growth are at our core.
  • Driven: We strive to exceed expectations. We aim for excellence in everything we do.
  • Fairness: We're committed to equitable treatment for everyone.
  • Great Stewards: We manage our resources and relationships with care and responsibility.
  • Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and "how it's always been done".

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.

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