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App Store Optimization Jobs (NOW HIRING)

Marriott

Senior Manager, Mobile App Growth

Bethesda, MD · On-site

$135K - $178K/yr

Knowledge of app store optimization techniques * Familiarity and fluency with analytics platforms; familiar with Adobe Analytics / Omniture and mobile analytics to support data-driven product ...

Apple

App Store Data Scientist

Cupertino, CA

$172K - $305K/yr

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Phiture

Senior Mobile Growth Consultant - ASO & CRO

You'll play a pivotal role across app store optimization (ASO) and the entire user acquisition (UA) funnel, driving measurable growth for world-class mobile apps. You'll lead projects that range from ...

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How much do app store optimization jobs pay per hour?

As of Jun 7, 2026, the average hourly pay for app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

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App Store Optimization jobs near you
Product Manager, App Publishing and Optimization Tools

Product Manager, App Publishing and Optimization Tools

Apple

Cupertino, CA • On-site

Full-time

Posted 27 days ago

Apple rating

8.1

Company rating: 8.1 out of 10

Based on 661 frontline employees who took The Breakroom Quiz

6th of 30 rated technology retailers

Job description

Apple's app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. Apple's ongoing investments in a wide range of tools, technologies, and services to build high-quality apps, reach Apple users globally, and seamlessly sell goods and services has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitates over $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started!..We are seeking an experienced and motivated Product Manager who is passionate about the app ecosystem and Apple Developer community to join the Marketplace Technologies team. This role focuses on building and evolving app publishing and optimization tools that help developers achieve their goals and grow their products, while maintaining Apple's high standards for user experience and platform trust.
As the Product Manager for App Publishing and Optimization Tools, you'll envision new features and products that maximize app developers' ability to reach millions of customers around the world. You will work with cross-functional teams to deliver tools that help developers analyze and enhance their apps' presence throughout the App Store-including the product page, search, and editorial featuring-empowering them to successfully build and grow their businesses.
7+ years of experience in product management focused on delivering complex products that improved user satisfaction while helping them achieve their business goalsDeep understanding of organic user acquisition and marketing optimization, and how to help developers find customers through marketing tools like product pages and creative assets; marketing experience at a digital platform, app, or media company a plusProven ability to lead highly cross-functional teams in successfully launching large-scale global products featuring robust user experiences with high business impactExceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguityStrong analytical abilities to identify key opportunities and measure impactBA/BS or equivalent experience; advanced degree a plus
Ability to define and drive a product vision to drive adoption and engagement with the target audienceAbility to operate seamlessly between highly detailed and technical situations and strategic business situationsExcellent communication and storytelling skills, including the ability to put data into context for non-technical audiencesExcellent attention to detail and ability to see the big pictureAbility to thrive in highly collaborative projects, and navigate ambiguityExperience developing platforms and tools for global, two-sided marketplacesFluency with Keynote and strong executive presentation skills

What Apple employees say

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Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976

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