A significant driver of the global economy, the App Store facilitates over $1 trillion in developer ... This role focuses on building and evolving app publishing and optimization tools that help ...
A significant driver of the global economy, the App Store facilitates over $1 trillion in developer ... This role focuses on building and evolving app publishing and optimization tools that help ...
SEO Manager - North America
New York, NY · Hybrid
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
SEO Manager - North America
New York, NY · Hybrid
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
SEO Manager - North America
Manhattan, NY · On-site
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
SEO Manager - North America
Manhattan, NY · On-site
$80K - $100K/yr
Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...
Growth and Engagement Lead
Durham, NC · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
Growth and Engagement Lead
Durham, NC · Hybrid
$124K - $186K/yr
App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...
We are seeking an innovative and strategic Product Manager/Strategist to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. * In this role, you will drive ...
Quick apply
Apply Early
We are seeking an innovative and strategic Product Manager/Strategist to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. * In this role, you will drive ...
Apply Early
Familiarity with mobile app-specific growth channels, including Google App Campaigns, and App Store Optimization (ASO). * Strong familiarity with the payments space, including eWallets. About the job ...
Familiarity with mobile app-specific growth channels, including Google App Campaigns, and App Store Optimization (ASO). * Strong familiarity with the payments space, including eWallets. About the job ...
About Gummicube Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps ...
About Gummicube Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps ...
Account Coordinator
$20.50 - $26.50/hr
About Gummicube, an Airship Company Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store ...
Account Coordinator
$20.50 - $26.50/hr
About Gummicube, an Airship Company Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Moburst offers consulting, product and app store optimization (ASO) and ROI-driven user acquisition. all based on vast experience and a deep understanding of mobile, marketing and user behavior. Join ...
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Quick apply
Apply Early
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Apply Early
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
App Store Data Scientist
$175K - $311K/yr
... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...
App Store Data Scientist
$175K - $311K/yr
... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Senior Product Manager, SaaS & Mobile App Experience
Irvine, CA · On-site
$135K - $179K/yr
Support mobile application releases, App Store optimization efforts, and feature rollout logistics * Manage and coordinate across mobile, backend, and subscription billing technology stacks to ...
Director, Growth & Engagement
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
Director, Growth & Engagement
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
Be Seen First
Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...
Quick apply
Apply Early
Be Seen First
Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...
Apply Early
Director, Growth & Engagement
Atlanta, GA · On-site
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
Director, Growth & Engagement
Atlanta, GA · On-site
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
Director, Growth & Engagement
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
Director, Growth & Engagement
$122K - $227K/yr
The Job We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth ...
AppFollow empowers mobile app developers, product managers, marketing, and customer support teams worldwide with tools for App Monitoring, App Store Optimization (ASO), Review Management, Alerts ...
AppFollow empowers mobile app developers, product managers, marketing, and customer support teams worldwide with tools for App Monitoring, App Store Optimization (ASO), Review Management, Alerts ...
Be Seen First
Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...
Quick apply
Apply Early
Be Seen First
Analyze campaign performance and identify optimization opportunities. * Work closely with product and design teams to improve landing pages, App Store listings, and conversion rates. * Develop ...
Apply Early
App Store Optimization information
See salary details
$17.07 - $23.23
1% of jobs
$23.23 - $29.39
3% of jobs
$29.39 - $35.56
7% of jobs
$35.56 - $41.72
12% of jobs
$42.23 is the 25th percentile. Wages below this are outliers.
$41.72 - $47.88
19% of jobs
The median wage is $50.15 / hr.
$47.88 - $54.04
20% of jobs
$58.77 is the 75th percentile. Wages above this are outliers.
$54.04 - $60.21
16% of jobs
$60.21 - $66.37
10% of jobs
$66.37 - $72.53
6% of jobs
$72.53 - $78.69
3% of jobs
$78.69 - $84.86
2% of jobs
$17
$52
$84
How much do app store optimization jobs pay per hour?
As of Jul 4, 2026, the average hourly pay for app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.
Does App Store optimization work?
App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.
What are App Store optimization jobs?
App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.
What are some typical challenges someone might face in an App Store Optimization role?
Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.
How much do app optimization jobs pay?
App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.
What is an App Store Optimization job?
An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.
What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?
To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.
Is App Store optimization legal?
App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
More about App Store Optimization jobs
What cities are hiring for App Store Optimization jobs? Cities with the most App Store Optimization job openings:
What are the most commonly searched types of App Store Optimization jobs? The most popular types of App Store Optimization jobs are:
What states have the most App Store Optimization jobs? States with the most job openings for App Store Optimization jobs include:
What job categories do people searching App Store Optimization jobs look for? The top searched job categories for App Store Optimization jobs are:
Full-time
Posted 25 days ago
Apple rating
8.1
Based on 666 frontline employees who took The Breakroom Quiz
5th of 30 rated technology retailers
Job description
Apple's app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. Apple's ongoing investments in a wide range of tools, technologies, and services to build high-quality apps, reach Apple users globally, and seamlessly sell goods and services has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitates over $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started!
We are seeking an experienced and motivated Product Manager who is passionate about the app ecosystem and Apple Developer community to join the Marketplace Technologies team. This role focuses on building and evolving app publishing and optimization tools that help developers achieve their goals and grow their products, while maintaining Apple's high standards for user experience and platform trust.
Description
As the Product Manager for App Publishing and Optimization Tools, you'll envision new features and products that maximize app developers' ability to reach millions of customers around the world. You will work with cross-functional teams to deliver tools that help developers analyze and enhance their apps' presence throughout the App Store-including the product page, search, and editorial featuring-empowering them to successfully build and grow their businesses.
Minimum Qualifications
7+ years of experience in product management focused on delivering complex products that improved user satisfaction while helping them achieve their business goals
Deep understanding of organic user acquisition and marketing optimization, and how to help developers find customers through marketing tools like product pages and creative assets; marketing experience at a digital platform, app, or media company a plus
Proven ability to lead highly cross-functional teams in successfully launching large-scale global products featuring robust user experiences with high business impact
Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
Strong analytical abilities to identify key opportunities and measure impact
BA/BS or equivalent experience; advanced degree a plus
Preferred Qualifications
Ability to define and drive a product vision to drive adoption and engagement with the target audience
Ability to operate seamlessly between highly detailed and technical situations and strategic business situations
Excellent communication and storytelling skills, including the ability to put data into context for non-technical audiences
Excellent attention to detail and ability to see the big picture
Ability to thrive in highly collaborative projects, and navigate ambiguity
Experience developing platforms and tools for global, two-sided marketplaces
Fluency with Keynote and strong executive presentation skills
We are seeking an experienced and motivated Product Manager who is passionate about the app ecosystem and Apple Developer community to join the Marketplace Technologies team. This role focuses on building and evolving app publishing and optimization tools that help developers achieve their goals and grow their products, while maintaining Apple's high standards for user experience and platform trust.
Description
As the Product Manager for App Publishing and Optimization Tools, you'll envision new features and products that maximize app developers' ability to reach millions of customers around the world. You will work with cross-functional teams to deliver tools that help developers analyze and enhance their apps' presence throughout the App Store-including the product page, search, and editorial featuring-empowering them to successfully build and grow their businesses.
Minimum Qualifications
7+ years of experience in product management focused on delivering complex products that improved user satisfaction while helping them achieve their business goals
Deep understanding of organic user acquisition and marketing optimization, and how to help developers find customers through marketing tools like product pages and creative assets; marketing experience at a digital platform, app, or media company a plus
Proven ability to lead highly cross-functional teams in successfully launching large-scale global products featuring robust user experiences with high business impact
Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
Strong analytical abilities to identify key opportunities and measure impact
BA/BS or equivalent experience; advanced degree a plus
Preferred Qualifications
Ability to define and drive a product vision to drive adoption and engagement with the target audience
Ability to operate seamlessly between highly detailed and technical situations and strategic business situations
Excellent communication and storytelling skills, including the ability to put data into context for non-technical audiences
Excellent attention to detail and ability to see the big picture
Ability to thrive in highly collaborative projects, and navigate ambiguity
Experience developing platforms and tools for global, two-sided marketplaces
Fluency with Keynote and strong executive presentation skills
About Apple
Sourced by ZipRecruiter
Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.
Industry
Computer and electronic product manufacturing
Company size
10,000+ Employees
Headquarters location
Cupertino, CA, US
Year founded
1976