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App Store Optimization Jobs (NOW HIRING)

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Jam City

Growth Marketing Manager

Culver City, CA · On-site

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

Jam City

Growth Marketing Manager

Culver City, CA

$110K - $130K/yr

Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO ...

REVOLVE

App Product Manager

Cerritos, CA · On-site

$105K - $130K/yr

Apply app conversion best practices (onboarding, checkout, push/notifications, app store optimization) to drive measurable lifts in conversion and revenue per user * Represent the voice of REVOLVE ...

Digitalturbine

Growth and Engagement Lead

Durham, NC · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

Digitalturbine

Growth and Engagement Lead

Austin, TX · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

DAZN

SEO Manager - North America

Manhattan, NY · On-site

$80K - $100K/yr

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

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App Store Optimization information

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How much do app store optimization jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for app store optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

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App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $109,490 per year, or $52.6 per hour.

Software Engineer - App Store Discovery

Apple, Inc.

San Francisco, CA • On-site

Other

Re-posted 15 days ago

Apple rating

8.0

Company rating: 8.0 out of 10

Based on 677 frontline employees who took The Breakroom Quiz

7th of 30 rated technology retailers

Job description

The App Store is how over a billion people find, buy, and engage with apps and games across every Apple device.
This team builds and evolves that experience, from the moment you open the store to the moment you tap
download.
Description
The App Store Discovery team is looking for talented UI engineers to build the native experiences that help users
discover their next favorite app. Editorial, search, personalization, and everything in between. We work with Swift
and modern UI frameworks across every Apple platform, ship features with real user impact, and partner closely
with design, product, and platform teams to push the experience forward.
Minimum Qualifications
In-depth iOS Development: Demonstrated experience (4+ years) in developing applications and user interfaces
with Swift or Objective-C.
OOP and Design Skills: Solid foundation in object-oriented programming and design.
- Problem Solving: Exceptional problem-solving and critical thinking abilities.
Interpersonal Skills: Strong interpersonal skills, thriving in a team-oriented environment.
Continuous Learning: Passion for learning new skills and taking on new challenges.
Attention to Detail: Sharp eye for detail to ensure top-notch deliverables.
Requirement Investigation: Proactive in investigating and understanding project requirements independently.
Team Collaboration: Proven ability to collaborate with multi-functional teams, managing expectations, and
delivering outstanding work on time.
BS in computer science or equivalent work experience
Preferred Qualifications
Advanced iOS Frameworks: Hands-on experience with advanced iOS frameworks such as UIKit, SwiftUI,
AVKit/Foundation and Core Graphics.
Performance Optimization: In-depth knowledge of performance optimization techniques for native client
applications.
API Integration: Expertise in integrating backend APIs and services.
UI/UX Design: Strong understanding of UI/UX design principles and experience working closely with design teams.
Mentorship: Experience in mentoring junior developers and taking a lead on cross-functional technical projects.
Familiarity with JavaScript development technologies-JavaScript, Typescript, AJAX, Node, etc

What Apple employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976

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