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App Store Optimization Jobs in Miami, FL (NOW HIRING)

Sr. Software Engineer, Mobile App

Miami Beach, FL ยท On-site

$125K - $156K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Hollywood, FL ยท On-site

$122K - $153K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miami, FL ยท On-site

$116K - $146K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miami, FL ยท On-site

$122K - $153K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miami, FL ยท On-site

$124K - $155K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miami, FL ยท On-site

$129K - $161K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

University Park, FL ยท On-site

$120K - $150K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Hialeah, FL ยท On-site

$120K - $151K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Biscayne Park, FL ยท On-site

$127K - $159K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miramar, FL ยท On-site

$123K - $154K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Dania Beach, FL ยท On-site

$122K - $152K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

West Miami, FL ยท On-site

$114K - $143K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miami Gardens, FL ยท On-site

$123K - $154K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miami Gardens, FL ยท On-site

$121K - $152K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

Sr. Software Engineer, Mobile App

Miami, FL ยท On-site

$127K - $158K/yr

... optimization, and local storage. * Experience calling REST APIs and working with token-based ... Experience shipping apps to the App Store and/or Google Play. * Clear communicator who works well ...

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Showing results 1-20

App Store Optimization information

See Miami, FL salary details

$16

$50

$81

How much do app store optimization jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for app store optimization in Miami, FL is $50.35, according to ZipRecruiter salary data. Most workers in this role earn between $40.48 and $57.93 per hour, depending on experience, location, and employer.

Does App Store optimization work?

App Store Optimization (ASO) is an effective strategy used by app marketers and ASO specialists to improve app visibility and increase downloads in app stores. It involves optimizing app titles, keywords, descriptions, and visuals to rank higher in search results, which can lead to more organic downloads and better app performance. Success depends on proper implementation, ongoing analysis, and understanding of app store algorithms and user behavior.

What are App Store optimization jobs?

App Store Optimization (ASO) jobs involve improving the visibility and ranking of mobile apps in app stores like Apple App Store and Google Play. Professionals in this field analyze keywords, optimize app titles and descriptions, and use analytics tools to increase downloads and user engagement. These roles often require knowledge of app store algorithms, marketing skills, and familiarity with ASO tools.

What are some typical challenges someone might face in an App Store Optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

How much do app optimization jobs pay?

App Store Optimization (ASO) specialists typically earn between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and ASO tools can earn higher salaries, especially in competitive markets.

What is an App Store Optimization job?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in the App Store Optimization position, and why are they important?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

Is App Store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, app descriptions, and visuals. However, it is important to avoid deceptive practices like false reviews or misleading information, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.
What are the most commonly searched types of App Store Optimization jobs in Miami, FL? The most popular types of App Store Optimization jobs in Miami, FL are:
What are popular job titles related to App Store Optimization jobs in Miami, FL? For App Store Optimization jobs in Miami, FL, the most frequently searched job titles are:
What job categories do people searching App Store Optimization jobs in Miami, FL look for? The top searched job categories for App Store Optimization jobs in Miami, FL are:
What cities near Miami, FL are hiring for App Store Optimization jobs? Cities near Miami, FL with the most App Store Optimization job openings:
Infographic showing various App Store Optimization job openings in Miami, FL as of July 2026, with employment types broken down into 49% Full Time, 43% Part Time, and 8% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $104,721 per year, or $50.3 per hour.

Marketing Manager, Marine

Surfline\\Wavetrak, Inc.

Fort Lauderdale, FL โ€ข On-site, Remote

Full-time

Posted 5 days ago


Job description

Surfline\'s Marine business powers products trusted by boaters, offshore anglers, captains, mariners, and weather-dependent users around the world. Through brands including Buoyweather and FishTrack, we provide critical forecasting, oceanographic intelligence, and decision-making tools that help users plan, navigate, and succeed on the water.


We\'re seeking a Marketing Manager to lead marketing for our Marine brands as part of the Surfline Marketing team. Reporting to the Senior Director of Marketing, you\'ll serve as the dedicated marketing partner for the Marine business, working closely with the VP of Marine and cross-functional teams to drive awareness, engagement, subscriber growth, and long-term business success.


This is a broad, hands-on role for a marketer who enjoys wearing multiple hats. You\'ll develop go-to-market strategies, execute growth campaigns, support product launches, identify partnership opportunities, analyze performance, and help shape how our brands connect with customers. While you\'ll have access to shared marketing capabilities across Surfline - including creative, lifecycle, analytics, and content - you\'ll own marketing strategy and execution for the Marine business.


Under Surflineโ€™s โ€œWork from Anywhereโ€ policy, this position may be performed on a full-time remote basis by candidates located in Florida.


What You\'ll Do

  • Serve as the dedicated marketing partner for the Marine business, aligning marketing initiatives with business priorities and growth objectives.
  • Become an expert in the marine landscape - developing a deep understanding of boaters, offshore anglers, captains, mariners, and weather-dependent users to ensure every campaign, message, and initiative feels authentic and resonates with our audience.
  • Develop and execute integrated marketing plans that drive awareness, subscriber growth, engagement, and retention across Buoyweather and FishTrack.
  • Lead go-to-market strategy and execution for new product launches, features, and key initiatives, including messaging, positioning, customer communications, and promotional campaigns.
  • Plan and execute marketing campaigns across paid, owned, and earned channels, partnering with shared marketing functions including creative, lifecycle, content, and analytics.
  • Identify opportunities for partnerships, co-marketing initiatives, and community engagement that strengthen the Marine brands and expand our reach.
  • Monitor marketing and business performance, using data and customer insights to continuously test, optimize, and improve results.
  • Collaborate closely with the Marine, Product, Engineering, and Marketing teams to deliver impactful customer experiences and measurable business outcomes.


What We\'re Looking For

  • 5+ years of experience in consumer, growth, or product marketing, ideally within digital products or subscription businesses.
  • Experience developing and executing integrated marketing campaigns across multiple channels.
  • Strong understanding of customer acquisition, engagement, retention, and lifecycle marketing principles.
  • Comfortable balancing strategic planning with hands-on execution in a fast-moving environment.
  • Strong analytical skills with experience using marketing and product analytics to guide decisions.
  • Excellent project management and cross-functional collaboration skills.
  • Self-starter who thrives with ownership and enjoys building new programs from the ground up.
  • Experience with consumer mobile apps or subscription products is preferred.
  • Passion for boating, fishing, sailing, surfing, or life on the water.


You May Also Have

  • Experience in boating, marine, weather, outdoor recreation, fishing, or adjacent enthusiast markets.
  • Familiarity with App Store Optimization (ASO), paid acquisition, CRM/lifecycle marketing, or partnership marketing.