App Store Optimization Jobs in Rhode Island (NOW HIRING)

Providence / New York / Remote - Mid-level and above

At Splitwise, the Growth team is responsible for improving the metrics of both our free product (Splitwise "Core") and our paid subscription (Splitwise Pro). We balance the growth of Core MAUs (Monthly Active Users) against the optimization of Pro subscription revenue, driving Splitwise forward on the journey to 100 million+ users. Through rigorous impact-sizing, frequent experimentation, rapid iteration, and detailed data analysis, we help Splitwise thrive.

We believe that small groups of dedicated people can build great software AND maintain an excellent work-life balance at the same time. ("It's a marathon, not a sprint," we often say.) We have a small hybrid HQ in Providence, RI, but most of us work remotely, with 2-3 large off‑site gatherings each year. We reward high levels of ownership, and believe that psychological safety enables people to work through challenges and do their best work. All of us here are invested in making both Splitwise-the-app and Splitwise-the-company the best that they can be.

The Growth team is cross‑functional, consisting of 3 server engineers, an engineering manager, a PM, a designer, and a data analyst. We collaborate closely with our Mobile team to ship key updates, and with our Core Platform and Payments teams on projects that span multiple areas of our app. We're excited to add someone new to our small, effective team – and we hope that person is you!

• Build and maintain back‑end services that are used by millions of people
• Make it easy for new users to join Splitwise, and keep existing Splitwise users engaged and delighted
• Improve the feature set and conversion rate of Splitwise Pro, our paid subscription product
• Launch and resolve many A/B tests, rapidly iterating on Core feature improvements, Pro upsells, and more
• Collaborate closely with coworkers in product, design, data, and mobile
• Identify opportunities to improve code quality, pay down tech debt, and streamline future development
• Navigate trade‑offs between user friction (paywalls) and user value (free features) to find the "sweet spot" for long‑term health
• For more senior candidates: mentor peers, lead architectural discussions for new growth initiatives, and help scale our experimentation framework

• You treat others with empathy and respect, and foster psychological safety that enables everyone to do their best work
• You communicate well about technical issues, both with fellow engineers and with PMs, designers, and data scientists
• You're familiar with Ruby on Rails, and/or happy to grow your Ruby skills. (We don’t require prior Ruby experience, but we will ask you to write basic Ruby code as part of your interview process.)
• You like running experiments and learning from their results, and feel comfortable dissecting SQL queries or spreadsheets full of data with your peers
• You take responsibility for shipping updates quickly and consistently, while ensuring a codebase remains well‑structured and maintainable
• You have a 4‑year Bachelor’s degree in Computer Science, Software Engineering, or a related degree, or equivalent professional experience
• We value but do not require past experience with: large consumer‑facing apps, building mobile APIs, Ruby on - Rails, front‑end HTML + CSS, subscription infrastructure (Stripe + iOS App Store + Google Play), growth engineering, lifecycle marketing, statistics

• How to size and prioritize a wide range of possible projects, to maximize a team's impact
• How we rigorously interrogate split test results and statistics
• How we monetize a freemium app respectfully, without alienating a core userbase of free users
• How we build and rebuild features and APIs to support millions of additional users
• How to design systems that support both frequent iteration and long‑term stability
• How to make product design decisions through feedback and user testing
• How a small, transparent start‑up operates

• $166,500 - $220,000/yr base cash compensation
• Depends on experience level and tenure
• Equity/stock options
• Top‑tier health care (covered 100% for you, 50% for dependents)
• Dental and Vision insurance
• Unlimited/flexible PTO (most employees take 4-6 weeks)
• Paid parental leave (12+ weeks)
• 401k with match
• Flexible hours (with meeting hours generally from 10am-5pm ET)
• Professional development budget for conferences or other paid resources, in consultation with your manager
• Periodic annual retreats and face‑to‑face visits with colleagues
• Support for in‑office, co‑working, or remote work, each with related benefits to do your best work

Splitwise is an equal opportunity employer. We value diversity and encourage candidates from all backgrounds to apply.