Marketing Director

Mission Driven, Community Focused About | Charles R.Drew University of Medicine and Science (cdrewu.edu)

Charles R. Drew University is located in the Watts-Willowbrook area of south Los Angeles and was founded in 1966 in the wake of the Watts uprising. CDU was founded to address inadequate medical care in the region and to provide equitable medical education opportunities for under-represented students.

CDU offers the only historically black Doctor of Medicine program west of the Mississippi, and is strongly invested in the local and regional community. The university leads multiple partnerships and programs to provide equitable healthcare resources in a variety of south Los Angeles neighborhoods.

TITLE: MARKETING DIRECTOR

DEPARTMENT: Strategic Advancement

JOB CODE: DIRT

DATE: 05/01/2024 (rev)

REPORTS TO: SVP Advancement/COO

DLSE STATUS: Exempt

Occupational Code: 131161

Family Code: 130000

Salary Range: $150,000-$160,000

Summary

Directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans.

Essential Duties and Responsibilities:

• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
• Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard.
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.

Other Duties and Responsibilities:

• Other duties as requested.

EDUCATION:

• Bachelor’s degree from a regionally accredited institution in marketing, advertising, or communications or equivalent experience.

EXPERIENCE:

• Five (5) to eight (8) years of experience in marketing for non-profit institutions of higher education.

SKILLS:

• Successful track record in senior marketing role and campaign creation
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit- and loss projections, and expenditures.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
• Excellent leadership, communication, and decision-making skills.
• Experience in digital and print marketing, content marketing, and social media marketing.
• Proficiency with HTML, content management systems and design software.
• Establish a roster of media and PR contracts.
• Desire to grow professionally though ongoing education.

As a health professions institution of higher education, Charles R. Drew University of Medicine and Science seeks to protect the health and safety of the University community. As a condition of enrollment and employment, students, faculty, and staff must comply with the current CDU Covid-19 requirements as described on the CDU Covid-19 webpage. Please visit the CDU Return to Campus website https://www.cdrewu.edu/covid-policy/ or email the Campus Nursing Office at nurseofficer@cdrewu.edu.

EEO Statement: Charles R. Drew University is committed to Equal Employment Opportunity. Applicants will be considered without regard to gender, race, age, color, religion, national origin, sexual orientation, genetic information, marital status, disability or covered veteran status.

Fair Chance Statement: Charles R. Drew University of Medicine and Science will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local “Fair Chance” laws.