Outpatient Marketing Director | Lockhart Outpatient Clinic

Outpatient Marketing Director

Primarily responsible for the relationship management aspects of referral development specific to outpatient services.  Serves as Director of Marketing for the hospital-based and/or freestanding outpatient clinic.  This includes physician office calls, networking and participation in professional healthcare organizations, educational in-services and support of community initiatives such as health fairs/screenings or other community-sponsored activities that provide opportunities to raise general awareness of PAM Health programs and services.  Performs other related duties as assigned or requested.  This is an exempt position and is a dual report with 90% to the Director of Strategy and Integration and 10% to the Corporate Outpatient Program Director.

RESPONSIBILITIES

Direct Marketing

• Identifies and targets new referral sources for PAM Health within assigned territory.
• Establishes and maintains strong relationships with referral sources in assigned territory through ongoing assessment and servicing of their healthcare needs.
• Performs in-person appointments to market PAM programs to designated referral sources within assigned territory and meet assigned objectives on a weekly basis.  Communicates clearly, concisely and accurately. 
• Maintains an excellent understanding of all outpatient programs, including features and benefits of such programs throughout the system.
• Meets assigned objectives for weekly calls and contacts.

Documentation and Reporting

Leadership

Customer Service

Health and Safety

QUALIFICATIONS

Education and Training: Healthcare experience in marketing desired.  Computer literate and desire to enhance skills with PAM information system software.

Experience: Prior involvement calling on physicians and referring facilities is desired. 

ABOUT US

PAM HEALTH (PAM) based in Enola, Pennsylvania, provides specialty healthcare services through more than 70 long-term acute care hospitals and physical medicine and rehabilitation hospitals, as well as wound clinics and outpatient physical therapy locations, in 17 states. PAM Health is committed to providing high-quality patient care and outstanding customer service, coupled with the loyalty and dedication of highly trained staff, to be the most trusted source for post-acute services in every community it serves. Its mission is to serve people by providing compassionate, expert care, and to support recovery through education and research.

Joining our PAMily allows you to work in a collaborative environment with colleagues and leadership with exposure to a variety of patient care levels. Aside from our competitive pay, generous paid benefit time, and excellent insurance options, you will also have opportunities for professional growth through our Education Advancement Program.

We are excited to learn more about you and hope that you consider joining us on a shared mission to improve the lives of others by being an integral part of our We Care Program. Please take a moment to visit us online at www.PAMHealth.com for a comprehensive look at how we're able to positively impact our local communities.

PAM Health does not discriminate and does not permit discrimination, including, without limitation, bullying, abuse or harassment, on the basis of actual or perceived race, color, religion, national origin, ancestry, age, gender, physical or mental disability, sexual orientation, gender identity or expression or HIV status, or based on association with another person on account of that person's actual or perceived race, color, religion, national origin, ancestry, age, gender, physical or mental disability, sexual orientation, gender identity or expression or HIV status.