Content Marketing Coordinator

Description:

Title: Content Marketing Coordinator

Reports to: Marketing Manager

Location/Territory: Greenville, SC

Classification: Non-Exempt (Hourly), Full-time

Revision Date: April 11, 2024

Note: You must apply using this link to be considered for any Clear Touch Jobs

https://recruiting.paylocity.com/recruiting/jobs/All/11649c22-6c4b-483c-a97c-3a2deb94d5f0/Clear-Touch-Interactive-Inc

About Clear Touch

Founded in 2012, Clear Touch Interactive, Inc. is a company that focuses on innovation. We believe in the power of human connection. From the classroom to the board room, and professional spaces in between, we work with each other and our customers to achieve that goal. Our company has been recognized as one of the fastest growing startup companies in South Carolina and continues to make ways of being named one of the best companies to watch out for in our industry.

At Clear Touch our people are our greatest assets, and our culture is what makes us thrive. We love finding creative ways to have a little fun while we’re accomplishing our goals. Our unique family atmosphere here extends to our resellers and customers as well. Our team shows up every day committed to finding the next innovative solution. Thanks to their dedication and hard work, we have been recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine.

A summary of what we are looking for?

We are looking for a Content Marketing Coordinator who will be responsible for writing copy for the company, the “Clear Touch Experience” online community and app. This position will also manage our social media platforms as well as executing social media and email campaigns to grow and analyze the brand’s online presence. This position is an invaluable member of the marketing and events teams as their support and contribution is necessary to lend support to the brands of Clear Touch, Clear Digital, in addition to collaborating with the NUITEQ team. As a key member of the marketing team, this position will report directly and work closely with the Marketing Manager in realizing the vision and strategic priorities set by the company’s mission and strategic goals.

Requirements:

You will be overseeing the following essential responsibilities.

ACCOUNTABILITIES

Copywriting

• Copywriting for website, social media, press releases, and blog posts utilizing appropriate SEO keywords, hashtags, and formatting
• Create copy, submit applications, and track award applications for relevant industry awards

Manage Clear Touch Experience Platform/App (via Mighty Network)

• Be the voice/face of the Clear Touch Experience platform by engaging with community members, running giveaways, and special announcements
• Schedule, coordinate, and host regular “Tech Talk” and “Teacher Talk” live webinars in the Clear Touch Experience
• Execute and set up the online experiences for digital content strategies, including administrative duties for our online community and app (the Clear Touch Experience) and other social media channels.
• Operate, maintain, and expand our online community (the Clear Touch Experience) via Mighty Networks.
• Engage members in the Clear Touch Experience community/app and implement strategies to increase member count and engagement

Manage Social Media Platforms, Social Media Campaigns, and Email Campaigns

• Build and manage the company’s social media profiles and presence including Facebook, LinkedIn, Twitter, Instagram, and additional relevant channels
• Assist with creating branded content and graphics for social media pages
• Monitor and engage in relevant social discussions about our company and industry from industry leaders, existing leads, and new customers
• Create email campaigns and operate our Mailchimp account

Grow & Analyze Online Brand Presence via SEO and advertisements

• Utilize SEO/SEM to monitor, test, and optimize bidding strategies across all major search engines
• Schedule social media and Clear Touch Experience posts through Hootsuite
• Perform campaign set-up of paid search campaigns across all major search engines
• Assist with social media calendar planning
• Implement and improve account management processes such as ad creation, keyword generation, landing page selection, and ad copy testing
• Assist paid search marketing by constantly thinking about ways to improve the program using tools and automation whenever possible
• Run campaigns and drip campaigns utilizing Campaign Monitor
• Track, measure, and analyze all initiatives to report on social media ROI

Support & Contribute to Marketing & Events Team

• Collaborate with the marketing team to maintain brand standards
• Present new ideas and research to internal and external marketing teams
• Edit and create layouts and content for the website via Wordpress utilizing Beaver Builder plugin
• Push out key product initiatives, product and brand launches, weekly promotions, and new content strategies
• Establish efficient processes and workflows to enable consistent quality
• Occasionally assist events and marketing team with building, takedown, and storage of event marketing materials

You will catch our eye if you have the following qualifications.

QUALIFICATIONS

• Undergraduate degree required, preferably in Communication, Marketing, or other related fields OR 2 years of experience in the related field
• 2-4 years of experience in social media marketing
• 2-4 years of experience copywriting

Extra points will be given if you have the following skills and experiences:

• Experience with SEO (search engine optimization)
• Experience with Google Suite and Hootsuite (or similar)
• Experience with LinkedIn Ads, Google Ads, and Social Media advertising preferred
• Experience with Adobe Illustrator, InDesign, and Photoshop preferred
• Understanding of appropriate technology platforms systems
• Detail-oriented with excellent organizational skills and ability to prioritize workload
• Ability to multi-task projects with equal priority, anticipate issues, and provide creative solutions
• Self-motivated, team player with strong people skills
• Ability to meet deadlines and respond to critical requests as appropriate
• Experience with community platforms is a plus
• Knowledge of HTML, CCS, WordPress, and JavaScript a plus

The following physical and working conditions of this position includes the following:

• Climbing, balancing, stooping, kneeling, crouching, walking, grasping, typing, talking, hearing.
• Driving (sprinter van) on occasions.
• Heavy acuity is required in this position.
• Sedentary work exerting up to 25 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects; driving; participation in a variety of activities in both an indoor and outdoor setting.
• Up to 10% travel to meetings and activities throughout the region with the possibility of overnight stays periodic and scheduled in advance.
• There is no substantial exposure to adverse environmental conditions with the exception of weather-related travel conditions.

The hiring range for this position is $19.23 - $21.63 hourly depending on experience.

Clear Touch Interactive, Inc. is an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. U.S. Citizenship is required for most positions. In keeping with our commitment, Clear Touch Interactive will take steps to assure that people with disabilities are provided reasonable accommodation. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr@getcleartouch.com. EOE/M/F/Disabled/Veteran.

This job description is not an exhaustive list of all possible responsibilities, duties, or tasks.