Tasting Room Hospitality Manager

Primary Responsibilities:

• Lead and supervise tasting room staff, reporting directly to the CEO.
• Develop and implement strategies to enhance brand awareness and exceed guest expectations.
• Coordinate marketing and sales efforts to drive wine club growth, promote events, and manage special projects.
• Oversee all aspects of daily tasting room operations including opening/closing, staffing, sales, customer service, and inventory management.
• Design and execute training programs to ensure staff compliance with policies, procedures, and regulations.
• Assist in recruitment, hiring, and onboarding of tasting room personnel.
• Communicate sales and marketing initiatives to staff to optimize sales and brand recognition.
• Maintain relationships with vendors and manage inventory ordering and control.
• Prepare and present reports on sales, financials, and marketing trends at management meetings.

Skills & Qualifications:

• Bachelor's degree or 2-3 years of relevant experience in winery, hospitality, or management; or equivalent combination of education and experience.
• Self-motivated with strong leadership skills.
• Excellent communication skills, both verbal and written.
• Ability to multitask, problem-solve, and make decisions.
• Proficiency in POS systems and back-office operations.
• Basic wine knowledge preferred.
• Must be at least 21 years old with a valid driver's license.
• Able to lift 50lbs and perform physical tasks as needed.
• Intermediate computer skills including email, Excel, Word, and basic database activity.
• Knowledge of the local Virginia wine industry preferred.

Schedule & Benefits:

• Full-time position with weekend availability required.
• Salary commensurate with experience or hourly wage plus tips.
• Benefits include 401(K) matching, employee discount, health insurance, PTO, flexible schedule, and bonus opportunities.
• Weekly schedule: Thursdays to Sundays.
• Off-season hours: Thursdays 1-5, Fridays 12-6, Saturdays 12-6, Sundays 12-6.
• In-season hours: Thursdays 1-6, Fridays 12-7, Saturdays 12-7, Sundays 12-6.