Brand Marketing Lead

Cypress HCM

San Francisco, CA

Expired: over a month ago Applications are no longer accepted.

Job Description

Brand Marketing Lead

Duties:

Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
Collaborate across functions and markets,, to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social/influencer, digital, partnerships, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal, and relevant for our audience.
Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work
Manage analytics and reporting for brand health and marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices.
Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Requirements:

10+ years of relevant work experience at a start-up, agency or client-side marketing org, with preference in the consumer internet space of travel, design, technology, or lifestyle.
Significant experience working closely with product, creative, growth marketing, and data analytics functions.
Deep experience delivering globally integrated campaigns supported by brand, comms, media, and data strategy.
A passion for creative excellence and craft in storytelling through multiple media types, both emerging and traditional.
Experience applying first party data and consumer insights research to creative briefs and brand narratives that inspire creative.
Proven leadership capabilities, building teams and workflows that enable communication across national boundaries.
Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify is key.