Manager of Web & E-Commerce Strategy

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

POSITION DESCRIPTION:

The eCommerce Channel Strategy Manager position will be responsible supporting the key strategic business initiatives developed to drive demand and engagement through the entire marketing funnel by serving as a day-to-day strategic eCommerce expert for the Performance Marketing department. The eCommerce Channel Manager must be a champion for a digital customer approach, utilizing and understanding our digital eco-system to allow for business growth and optimization at every touchpoint. The eCommerce Channel Manager role collaborates closely with internal partners to understand business goals, audiences and business processes to develop robust test and learn plans to enable data driven strategies that optimize our Web channels to deliver on financial goals while maximizing the customer experience.

The role will be a key player in developing web testing plans, driving the eCommerce retail merchandising strategy for different audiences and identifying transaction path-to-purchase enhancements opportunities. This role will partner closely with cross-functional partners to understand audience behavior and channel analytics to optimize the customer booking experience through the end-to-end customer journey. The eCommerce Channel Manager will also bring industry and channel best practices and insights to the team to ensure that channel ROI and customer experience are optimized, and best practices are infused into programs.

ESSENTIAL DUTIES AND TASKS:

• Partner across the business to define, plan and a develop a robust roadmap focusing on performance measurement, path-to-purchase enhancement, retail merchandising and eCommerce engagement strategies leveraging industry, audience and channel insights.
• Develop robust test and learn plans to measure and track the performance of how channel automated efforts are impacting our marketing campaigns and customer experience, identifying areas to optimize and improve how we leverage our CRM channels to engage our leads and owners.
• Develop deep industry and channel insights through measurement and analytics as well as consistent industry/channel research on best practices. Continuously hone new insights on retail eCommerce merchandising and transactional optimizations to share across the Performance Marketing team.
• Plan and lead the eCommerce channel strategy that fully utilizes our channel abilities to maximize the path-to-purchase while driving Brand engagement through every stage of the consumer journey.

SUPERVISORY RESPONSIBILITIES:

• Up to 1 direct report

EDUCATION and/or EXPERIENCE:

• BA/BS in Business, Marketing, or Communications or equivalent experience
• 7+ years of direct experience in eCommerce/Web Marketing or Digital Marketing
• 5+ years of marketing measurement/analytics experience

QUALIFICATIONS:

• Experience creating engaging robust testing agendas and developing data driven channel strategies and maximize customer experience and financial performance.
• Strong understanding of B2C eCommerce best practices and web UI/UX principles
• Track record of developing path-to-purchase retail strategies resulting in solid business results.
• Experience in measuring web engagement metrics.
• Understanding of eCommerce and industry best practices.
• Possess the ability to clearly communicate complex data and testing information to a diverse group of stakeholders.
• Self-starter with strong organizational skills and strong attention to detail and work ethic.
• Proficient in prioritizing and organizing assignments.
• Possess well-developed judgment, interpersonal and communication skills.
• Participates in proactive team efforts to achieve departmental and company goals.
• Must have the ability to thrive in a fast paced ever changing work environment as well as a collaborative team atmosphere.

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department.

Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside of departmental operating hours.