Marketing & Content Coordinator

Description

The Marketing & Content Coordinator will assist in creating best-in-class, fully integrated digital strategy, rooted in WHY focused philosophy. As a Marketing & Content Coordinator for FB Society, you will own creative content capture and strategic execution of social media and creative properties for Whiskey Cake. The Marketing & Content Coordinator will support the Senior Brand Manager of Whiskey Cake in maintaining website, menus and POS materials. This role requires the ability to manage multiple, concurrent projects and initiatives while maintaining a positive attitude and energy.

Driver of Digital

• Develop strategic brand-right content calendars and execute posting for Instagram, Facebook and Tik Tok social media platforms
• Set specific objectives and pull monthly analytics reporting to inform content strategy
• Act as point person for local social leads at each restaurant location and track performance to ensure expectations are met
• Collaborate with creative services to develop effective and on-brand promotional collateral
• Develop email campaigns and analyze results to drive ongoing improvements in open rates, clicks and reservations
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews for brand-wide accounts
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Ideate and execute digital campaigns to drive brand awareness and engagement
• Stay up to date with current technologies and trends in social media, design tools and applications and act quickly on timely trends

Brand Ambassador

• Engage with brand platform/campaign to ensure fresh, exciting messaging reflective of Brand Pillars and DNA
• Assist with managing the marketing calendar and execution of tactical support for Whiskey Cake
• Assist with traffic driving campaigns, leveraging promotions, events and integrated campaigns

Business Partner

• Measure, analyze and optimize brand marketing campaigns and programs
• Support brand manager and external agencies to create and produce impactful menus, in-restaurant POS materials and graphics for ad campaigns and events
• Create, proofread, and edit copy for various brand marketing channels, ensuring consistent voice
• Conduct both broader and local market research and analyze competitive trends
• Manage external vendors for production and fulfillment of marketing materials

Local Marketing Maven

• Successfully execute marketing tactics for new restaurant openings
• Identify and activate local marketing opportunities, sponsorships, and grassroots marketing
• Work with restaurant operations leadership to ideate sales building promotions

A Successful Marketing Coordinator:

• Outstanding copywriting skills using brand voice
• Up-to-date with the latest digital technologies and social media trends
• Demonstrates an exceptional sense of creativity
• Delivers out-of-the-box thinking and solutions
• Self-starter who thrives is a fast-paced environment
• Handles and prioritizes multiple projects
• Previous experience in social media management
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or similar
• Previous experience in the restaurant, food service or hospitality industries