Communications & Media Manager

This position is 100% remote; candidates must be based in the U.S.

About BayWa r.e.

BayWa r.e. Solar Systems LLC (BayWa r.e.) is dedicated to supporting local, independent installersthe foundation of a robust and healthy solar industry. We offer best-in-class products coupled with unrivaled customer support and a growing suite of services aimed at helping installation companies run more efficiently.

For our employees, the tangible value in our company comes from the growth opportunities available to those with initiative and curiosity. We believe that the work is the boss: figure out what needs to get done and then it's all hands-on deck.

We are a company that believes culture is our backbone. Want to get to know us better? Check out our e-magazine, Solar Review.

ABOUT THE POSITION:
The Communications & Media Manager is the leader of messaging, voice, and audience engagement on the marketing team at BayWa r.e. Solar Systems. This role creates, guides, edits, and executes the company's approach to thought leadership and information sharing through the use of copy, video, audio, and in-person speaking formats. The Communications & Media Manager operates from a mindset of creativity to support company revenue goals, while aligning to the marketing team's impactful initiatives of building awareness, guiding perception, providing opportunities, inspiring action, and developing trust and loyalty.

The Communications & Media Manager is part of the marketing team, reports to the Director of Marketing, and works closely with the Marketing, Sales, Product Management, Talent Development Teams, and members of senior leadership.

KEY AREAS OF ACCOUNTABILITY:
•Messaging, Perspective, and Thought Leadership: 20%
•Copywriting and Editing: 45%
•Social Media Management: 25%
•Media Production: 10%

PRIMARY DUTIES AND RESPONSIBILITIES:

• Messaging, Perspective, and Thought Leadership: Curate the "voice" of BayWa r.e. Solar Distribution US.
• Lead the industry, customer, and solar product expertise to bolster the marketing team's strategic decision making
• Guide the team's approach to messaging to intersect customers' needs and company's goals
• Identify opportunities for enhanced engagement with target audiences through creative ideation with various company leaders
• Coach and support company leaders to optimize individual and company leadership, including but not limited to social media engagement, public speaking, and event attendance
• Partner with other leadership teams on thought leadership and public relations opportunity development, including but not limited to messaging, coaching, placement, and awareness
• Copywriting and Editing: Create exceptional written content that helps build awareness, guide perception, inspire action, and build trust and loyalty.
• Develop, write, and edit creative concepts and content for all marketing assets, both long and short
• Collaborate with various departments to drive engagement that reaches company goals
• Lead and guide the marketing team on SEO development and optimization
• Social Media Management: Own online social interactions between our customers and our company
  Develop and manage social media strategy in alignment with marketing department objectives
• Execute and optimize day-to-day social media activities to reach engagement goals
• Report on and lead plans for enhancements on social media efforts, making a clear connection to ROI
• Media Production: Be the expertise behind our audio and visual content, focused on education and engagement
• Develop and manage the strategy for video and podcast content development
• Guide the ideation and creation of video and audio content in collaboration with company experts
• Manage the high quality pre- and post-production process of all media content to meet brand standards

•All Other Duties as Assigned

This role is fully remote but may be required travel up to 10% of working time.

QUALIFICATION REQUIREMENTS:
•Highly skilled writer and editor with knack for teaching and engaging an audience through written word*
•Strong background in public speaking, as well as, experience in coaching and guiding speakers to engage an audience*
•Intermediate to excellent knowledge in solar system equipment and the solar industry
•High interest in renewable energy industries and technologies and willingness to educate oneself on new topics
•Strong ability to comprehensively understand business and marketing strategies and connect them to written and verbal content
•Highly organized, creative, and self-directed with capability to build collaborative relationships at all levels
•Exceptional interpersonal, oral, presentation, and written communication skills*
•Demonstrated strong performance in analytical, innovative, and critical thinking, strategy, and collaboration
•Able to maintain flexibility in fast-paced, changing environments with a forward-looking perspective
•Quick learner with aptitude to self-teach new technical skills and become proficient in new software applications

EDUCATION and/or EXPERIENCE REQUIREMENTS:
•Bachelor's degree in marketing, English, journalism, creative writing, business, or similar*
•Minimum of 5 years of experience writing for marketing campaigns, preferably B2B
•Minimum of 2 years of experience managing and growing social media accounts, including but not limited to Facebook, Twitter, LinkedIn, and YouTube
•Minimum of 1 year experience producing or project managing video and/or podcast content

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is:
•Regularly required to sit, talk, use repetitive motion, type, and hear.
•Frequently required to stand, walk, use hands and fingers to handle and feel, and reach with hands and arms.
•Occasionally required to bend, kneel, crouch, climb stairs, and reach overhead.

*Portfolio samples strongly encouraged in application

Total Comp Range: $75,000-$95,000

ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.