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Solar Marketing Jobs (NOW HIRING)

Solar Mason

Solar (PV) Marketing

Scranton, PA · On-site +1

Marketing and Social Media Ambassador Company Overview: Solar Mason, a leading provider of residential and commercial solar energy solutions, is offering an exciting opportunity for motivated ...

Lifestyle Solar

Solar Installer

Pittsburgh, PA · On-site

$52K - $60K/yr

Company Description Lifestyle Solar is a leading provider of residential solar solutions, dedicated ... Lifestyle Marketing is a proud promoter of employment opportunities to our military and veterans.

Lifestyle Solar

Solar Installer

Pittsburgh, PA · On-site

$52K - $60K/yr

Company Description Lifestyle Solar is a leading provider of residential solar solutions, dedicated ... Lifestyle Marketing is a proud promoter of employment opportunities to our military and veterans.

Infrahire

Solar Field Marketing

Woburn, MA · On-site

- Full-time, on-site Solar Field Marketing role located in Greater Boston. - Responsible for market planning and executing field marketing activities. - In charge of lead generation to contribute to ...

Ipsun Solar

Solar Sales Consultant

Fairfax, VA · On-site

$70K - $120K/yr

At Ipsun Solar, we're committed to helping homeowners take control of their energy future with ... In addition to pursuing leads generated by company marketing, a successful candidate will feel ...

Ipsun Solar

Solar Sales Consultant

Fairfax, VA · On-site

$70K - $120K/yr

At Ipsun Solar, we're committed to helping homeowners take control of their energy future with ... In addition to pursuing leads generated by company marketing, a successful candidate will feel ...

Solar Mason

Solar (PV) Energy Sales

Scranton, PA · On-site +1

Bachelor's degree in business, marketing, or related field preferred * 2+ years of experience in sales, preferably in the solar energy industry * Proven track record of meeting or exceeding sales ...

Green Rack Solar

Solar Sales Consultant

Pittsburgh, PA · On-site

$70K - $120K/yr

About Green Rack Solar: At Green Rack Solar, we're committed to helping homeowners take control of ... In addition to pursuing leads generated by company marketing, a successful candidate will feel ...

Green Rack Solar

Solar Sales Consultant

Pittsburgh, PA · On-site

$70K - $120K/yr

About Green Rack Solar: At Green Rack Solar, we're committed to helping homeowners take control of ... In addition to pursuing leads generated by company marketing, a successful candidate will feel ...

The Solar Scouts

Be Seen First

Solar Sales Consultant

Houston, TX · Remote

$90K - $400K/yr

The Solar Scouts Location: Work from Home Type: 1099 Contractor Compensation: 6% of installed ... Do both: set and close your own deals to earn all 6%. Leads Provided to you from company marketing.

Ethical Energy Solar

Solar Energy Advisor

York, PA · On-site +1

$300K/yr

Join Ethical Energy Solar as a Solar Energy Advisor - Power the Future, Empower Yourself ... Develop marketing strategies and outreach plans to connect with target customers. Who We're Looking ...

Knoxville, TN Residential Solar Contractor

Be Seen First

Residential & Commercial Solar Sales

Knoxville, TN · On-site

$100K - $200K/yr

... solar business throughout the region. This is not a cold-call-only sales position ... We invest heavily in marketing and advertising to generate inbound residential leads and company ...

Venture Solar

Solar Sales Representative

Seekonk, MA · On-site

$55K - $85K/yr

We're looking for outgoing, motivated individuals to join our sales team as Retail - Solar Sales ... Previous experience in retail sales, customer service, lead generation, marketing, or hospitality ...

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Solar Marketing information

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How much do solar marketing jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for solar marketing in the United States is $35.99, according to ZipRecruiter salary data. Most workers in this role earn between $23.32 and $48.80 per hour, depending on experience, location, and employer.

What is solar marketing?

Solar marketing refers to the strategies and activities used to promote solar energy products and services to potential customers. It involves educating people about the benefits of solar power, generating leads, and increasing sales for solar panel installations or related solutions. Solar marketers use a mix of digital advertising, social media, community outreach, and partnerships to reach homeowners, businesses, and organizations interested in renewable energy. The goal is to raise awareness, encourage adoption, and ultimately grow the market for solar energy.

How does a solar marketing professional typically collaborate with sales and technical teams to achieve project goals?

Solar Marketing professionals often serve as a bridge between the marketing, sales, and technical teams. They work closely with sales representatives to align marketing campaigns with sales strategies, ensuring leads generated are high quality and relevant. Additionally, they collaborate with technical experts to accurately communicate product features and benefits in marketing materials. This cross-functional teamwork helps ensure that messaging is both compelling and technically accurate, ultimately supporting successful project outcomes.

What are the key skills and qualifications needed to thrive in solar marketing, and why are they important?

To thrive in Solar Marketing, you need a solid understanding of marketing principles, renewable energy trends, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, and analytics tools such as Google Analytics and HubSpot is often required. Strong communication, creativity, and the ability to educate and persuade clients help professionals stand out in this role. These skills and qualifications are crucial for effectively promoting solar solutions, generating leads, and driving market growth in a competitive industry.

What is the difference between Solar Marketing vs Solar Sales?

AspectSolar MarketingSolar Sales
Primary FocusPromoting solar products and brand awarenessDirectly selling solar systems to customers
Required SkillsMarketing strategies, digital advertising, brandingCustomer engagement, negotiation, product knowledge
Work EnvironmentMarketing agencies, corporate marketing teamsOn-site client meetings, sales presentations
CertificationsMarketing certifications, industry knowledgeSales certifications, industry licenses

While both roles operate within the solar industry, Solar Marketing focuses on promoting solar products and building brand awareness through marketing strategies. In contrast, Solar Sales involves directly engaging with customers to close sales and install solar systems. Understanding these differences helps job seekers identify the right career path in the solar industry.

Is solar marketing a good career?

Solar marketing involves promoting solar energy products and services, often requiring skills in sales, communication, and industry knowledge. It can be a rewarding career with growth opportunities as the renewable energy sector expands, and may involve working in dynamic environments with a focus on sustainability. Certifications in renewable energy or marketing can enhance job prospects.
More about Solar Marketing jobs

What cities are hiring for Solar Marketing jobs?

Cities with the most Solar Marketing job openings:

What are the most commonly searched types of Solar Marketing jobs?

The most popular types of Solar Marketing jobs are:

What states have the most Solar Marketing jobs?

States with the most job openings for Solar Marketing jobs include:

What job categories do people searching Solar Marketing jobs look for?

The top searched job categories for Solar Marketing jobs are:

Solar Marketing jobs near you
Infographic showing various Solar Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $74,852 per year, or $36 per hour.

Sr. Manager- Marketing and Brand

First Solar

Phoenix, AZ • On-site

Full-time

Re-posted 4 days ago

First Solar rating

6.5

Company rating: 6.5 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

474th of 543 rated manufacturers

Job description


First Solar reserves the right to offer you a role most applicable to your experience and skillset.
Basic Job Functions:
The Senior Manager for Marketing and Brand leads First Solar's marketing strategy -spanning customer, product, and political advocacy - and its execution. The role is accountable for building, reinforcing, and protecting First Solar's reputation and ensuring that every aspect of the company's engagement with its external audiences and stakeholders aligns seamlessly with its brand and positions.
This role also leads the strategic integration of AI and large language models (LLMs) into First Solar's marketing operations, content development, and campaign execution. The Senior Manager is responsible for identifying opportunities to leverage emerging technologies to enhance efficiency, creativity, and impact across the brand and marketing ecosystem.
The associate will:
  • Apply intellectual horsepower to both problem solving and leveraging opportunities.
  • Be highly motivated, effectively combining passion for the company's mission and for the role, with the ability to persevere in the face of challenges and ambiguity.
  • Be adept at independently managing multiple stakeholders and internal customers.
  • Bring to the table a high level of attention to detail, modeling strategic thought and execution excellence.
  • Demonstrate extreme ownership, effectively keeping their ego in check and prioritizing the company's mission and objectives.
  • Embrace First Solar's principles and its values of accountability, agility, and collaboration.
  • Exemplify creative thinking and disciplined execution.
  • Fully subscribe to the company's vision and mission, delivering results with a strong sense of purpose.
  • Independently identify opportunities, secure buy-in, and deliver results.
  • Rapidly develop an understanding of the company and its operating environment that is both broad and deep.
  • Champion the use of AI and LLMs to drive innovation in marketing strategy and execution.
  • Mentor and guide team members in the adoption of AI tools and emerging technologies.
  • Ensure brand consistency and governance across all external content and campaigns.
  • Lead cross-functional efforts to align messaging, tone, and style with First Solar's brand identity.

Education/Experience:
  • Bachelor's degree.
  • 10+ years of experience, including experience in an agency/consultancy environment; international/multi-market experience strongly desirable; political marketing experience an advantage.

Required Skills/Competencies:
  • Ability to adjust quickly to shifting priorities and work demands.
  • Affinity for numbers and complex technical stories.
  • Ability to manage and prioritize multiple projects simultaneously.
  • Creative and entrepreneurial mindset combined with strong planning and project management capabilities.
  • Demonstrated ability to take ownership of delivering results.
  • Expertise in customer, content, and product marketing; political marketing experience considered advantageous.
  • Extensive experience in managing, anticipating the needs of, and providing robust counsel to multiple stakeholders.
  • Excellent interpersonal skills, with the ability to listen and be curious.
  • Experienced in developing and managing high-performing teams.
  • Fluency in English with strong writing skills.
  • Process driven with the ability to be agile in adapting to changing circumstances.
  • Self-motivated and capable of independent thinking/direction.
  • Skilled at managing by influence.
  • Willingness to adapt rapidly to change and see ambiguity as an opportunity.
  • Strategic understanding of AI and LLM applications in marketing and communications.
  • Experience implementing AI tools for campaign optimization, content creation, and stakeholder engagement.
  • Ability to lead cross-functional teams through digital transformation and innovation initiatives.

Essential Responsibilities:
Brand & Corporate Marketing
  • Expand/evolve First Solar's brand platforms.
  • Elevate First Solar's digital presence, including its websites and social media channels.
  • Ensure alignment on brand positioning with other external-facing functions including business development, community engagement, corporate communications, government affairs, and talent acquisition.
  • Establish and manage corporate events and sponsorship strategies.
  • Develop methods to measure perceptions of the First Solar brand.

Customer Marketing
  • Define the customer brand experience, identifying opportunities for touchpoints and feedback.
  • Develop deep understanding of First Solar's customers, their motivations, values, and behaviors.
  • Lead the development of a cohesive customer marketing and engagement strategy working closely with business development leadership and account leads.
  • Establish methodologies for measuring customer feedback and satisfaction.
  • Oversee support of the business development team's customer engagement efforts.

Political Advocacy Marketing
  • Devise targeted strategies to promote First Solar's positions and narratives to political stakeholders and their constituents.
  • Develop and leverage storytelling techniques to engage audiences with compelling content.
  • Work closely with the policy and corporate communications functions to ensure rapid responses to advocacy opportunities.

Product Marketing
  • Apply storytelling principles to First Solar's technology innovation and product expertise, developing narratives delivered through compelling content.
  • Collaborate with the manufacturing, product management and marketing, and research and development teams to flesh out narrative opportunities.

AI & Innovation Leadership
  • Identify and evaluate AI and LLM tools for marketing applications.
  • Lead pilot programs and scale successful AI initiatives across the team.
  • Collaborate with IT, data, and creative teams to integrate AI into workflows.
  • Monitor industry trends and assess relevance to First Solar's brand strategy.

Brand Governance & Strategic Messaging
  • Define and enforce brand governance standards across all external-facing functions.
  • Ensure consistency in tone, style, and messaging across platforms and teams.
  • Use LLMs to support rapid content development and stakeholder engagement.

People Management
  • Effectively manage a team of multi-disciplinary professionals.
  • Establish and manage quality/service delivery benchmarks and implement control measures.
  • Optimize team structures, identify and fill skills gaps, and opportunities for growth.
  • Reinforce project management and prioritization processes to ensure delivery excellence.
  • Support an open and continuous feedback culture addressing issues as early as possible.

Other Duties
  • Other duties as assigned.
  • Job description subject to change at any time.

Reporting Relationships:
  • Reports to Director of Global Brand, Corporate, and Marketing Communications.
  • This position will have direct reports.

Travel:
  • 20% - 30%

Estimated Salary Range:
  • $131,200-$187,000 Annually.

US Physical Requirements:
Office Physical Requirements:
All positions in our office require interaction with people and technology while either standing or sitting. To best service our customers, internal and external, all associates must be able to communicate face-to-face and on the phone with or without reasonable accommodation. First Solar is committed to compliance with its obligations under all applicable state and federal laws prohibiting employment discrimination. In keeping with this commitment, it attempts to reasonably accommodate applicants and employees in accordance with the requirements of the disability discrimination laws. It also invites individuals with disabilities to participate in a good faith, interactive process to identify reasonable accommodations that can be made without imposing an undue hardship.
Potential candidates will meet the education and experience requirements provided on the above job description and excel in completing the listed responsibilities for this role. All candidates receiving an offer of employment must successfully complete a background check and any other tests that may be required.
Equal Opportunity Employer Statement: First Solar is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.

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