Head of Performance Marketing

Join us at Americanflat —a dynamic growing team on a mission to redefine how you experience art in your living space. We specialize in producing stylish, affordable, and exclusively curated wall art designed by some of the most impressive contemporary artists of today.

We are proud to be a remote-only and globally dispersed workforce – we have colleagues in more than 25 countries! We offer a collaborative, highly engaged culture where your ideas are welcome, and your voice is heard. The Americanflat Team believes in direct communication, valuing feedback as a tool for growth, and creating a collaborative environment. Our team thrives on unity, mutual support, and a commitment to efficiency.

Position Overview:

The Head of Performance Marketing will be responsible for developing and executing marketing strategies to drive user acquisition, engagement, and retention, with a specific focus on Direct-to-Consumer (DTC) channels. This role requires a strategic thinker with a deep understanding of various digital marketing channels, strong analytical skills, and a track record of scaling growth initiatives. The ideal candidate will be an expert in DTC, able to lead a dispersed, remote team, leverage data-driven insights, and collaborate cross-functionally to achieve ambitious growth targets.

Key Responsibilities:

• Develop and execute a multi-channel growth marketing strategy, focusing on DTC channels, to drive user acquisition, engagement, and retention.
• Lead and mentor a team of marketers to prioritize growth opportunities, collaborate with product teams, and optimize performance campaigns.
• Develop and maintain key performance indicators (KPIs) to track and measure the effectiveness of marketing initiatives, providing regular reports and insights to the leadership team.
  
• Manage and optimize performance marketing campaigns across various platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
• Stay updated on industry trends, emerging technologies, and best practices in growth marketing, applying relevant insights to enhance our marketing efforts.
• Build strategic partnerships and alliances to expand our reach and drive growth opportunities.
  
• Collaborate closely with product and design teams to optimize user experience and conversion funnels.
• Utilize A/B testing and experimentation to iterate on marketing strategies and tactics for continuous improvement.
• Identify and prioritize growth opportunities through data analysis, market research, and competitive analysis.
• Collaborate with cross-functional teams to ensure alignment and integration of marketing initiatives with overall business objectives.
  
• Implement customer segmentation strategies, optimize website experiences, and utilize marketing automation workflows.
• Oversee influencer marketing, conduct performance reviews, and manage marketing budgets.
• Drive thought leadership initiatives, manage media relationships, and develop referral and loyalty programs.

Requirements:

• Bachelor's degree in Marketing, Branding, Public Relations, or a related field (Master’s degree preferred).
• Minimum of 8 years of experience in growth marketing or a related role, with a proven track record of driving significant user growth and revenue.
• Direct-to-consumer (DTC) experience in e-commerce, with a proven track record of driving significant user growth and revenue through direct sales channels.
• Deep understanding of e-commerce platforms such as Shopify, including proficiency in utilizing platform features to optimize online storefronts, manage product listings, and enhance customer shopping experiences.
• Experience working in the consumer goods industry is a must.
• Proven experience creating and executing effective strategies to scale a brand.
• Deep understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, content marketing, lifecycle marketing, and influencer marketing.
• Proficiency in data analysis tools and platforms to derive actionable insights and make data-driven decisions.
  
• Knowledge of international or global marketing strategies, including cultural considerations and localization techniques.
• Agile or lean methodologies experience for fast-paced and iterative marketing approaches.
• Ability to analyze and interpret market trends, competitor activities, and customer behavior data to inform marketing strategies.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.
• Results-oriented with a focus on driving measurable outcomes and achieving growth targets.
• Strong leadership skills with experience managing and developing remote teams.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams.
• Availability to travel at least once every quarter to a leadership meet up.

Perks & Benefits:

Joining Americanflat comes with awesome perks! You'll work with super-talented individuals, all while enjoying the flexibility of a fully remote setup. Plus, check out these fantastic benefits:

• Attractive health, dental, and vision insurance coverage
• 401(k) Match Retirement Plan
• Discretionary annual bonus
• PTOs and wellness days
• Parental Leave
• Bereavement Leave

It's not just about work here; we care about your well-being and want to make sure you thrive both personally and professionally!

If you have proven experience in operations management, a strong background in Amazon VC and SC operations, and effective leadership skills, join us for the exciting opportunity to shape our operational success and collaborate with industry experts. Apply now to be part of our thriving team!

Americanflat is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and welcoming environment for all employees. We encourage candidates from all backgrounds to apply. The final salary offer may vary based on several factors, including the candidate's specific geographical location and compliance with local salary standards and regulations.