Marketing Director

About Ackermann Group:

Since 1938, the Ackermann Group has a long history in real estate development and property management that has continued to grow and thrive in the Midwest region. Our guiding principles of collaboration, commitment to a personal approach, and delivering above expectations are paramount to who we are as an organization. We believe in and are dedicated to our employees and invest in passionate individuals who want to be a part of a vibrant and community-focused culture.

What we're looking for:

We are seeking a Marketing Director to join our team in our corporate headquarters located in Cincinnati, Ohio. As the Marketing Director Ackermann Group, you will be responsible for:

• Oversight of all marketing strategies and the development of the Company's brand strategy.
• Implementation of marketing strategies through research, preparation, development, and follow-up of successful, integrated campaigns that incorporate digital and traditional marketing.
• Leading and mentoring Marketing Coordinators, setting clear goals, delegating tasks, and offering guidance and support to ensure collective success and professional development within the department.
• Tracking and analyzing digital marketing efforts and using data and analytics to find gaps; propose and execute ideas to strengthen our marketing approach and efforts. This includes SEO / SEM metrics, Google Ads, organic traffic, and lead conversion ratios.
• In conjunction with the Sales Director, produce and/or update digital content and creative for each asset and add effective calls to action (CTAs) to improve user engagement.
• Collaborating with the Sales Director to define and analyze marketing materials and programs that drive performance.
• Managing social media presence and online reputation and directing programs to improve reputation and recognition for all sites.
• Developing and delivering marketing and communication strategies for the organization that maintain a cohesive strategy across all platforms to increase brand awareness, reinforcing the company's brand identity and values.
• Setting marketing KPIs and utilizing data and analytics to fuel marketing decisions.
• Evaluating and negotiating contracts for site ILS partners as needed based on site performance.
• Managing third party vendors required to create and implement marketing deliverables.
• Overseeing the customer journey, ensuring a positive experience that aligns with brand values and leasing goals from the Sales Director.
• Directing and implementing comprehensive digital and print marketing materials and strategies, encompassing emails, flyers, social media posts, ads, Google Analytics, Data Studio, SEO, Facebook Ads, and Google My Business optimizations.
• Managing Pillar Branding strategies and event collateral, enhancing brand presence and consistency across all platforms.
• Handling the management of signage in line with branding guidelines.
• Overseeing the marketing setup for new property acquisitions and/or lease-ups, encompassing the management of all marketing collateral, systems setup, and branding visuals.
• Leading marketing initiatives tied to Corporate promotion, Investor/Fund relations, and Brand identity.
• Leading content creation for diverse purposes such as blogs, videos, white papers, case studies, and thought leadership presentations, with a special focus on investment narratives to forge alignment with organization goals and brand values.
• Directing the creation of investment-related materials, including pitch decks and investor communications, articulating unique value propositions.
• Coordinating needed PR with creation and distribution of press releases and media kits, managing company representation, crisis communication, providing prompt and strategic responses to media inquiries or social media escalations.
• Overseeing internal company content, including newsletters, branding guidelines, HR communications, and corporate initiatives.

The ideal Marketing Director will have:

• Bachelor's degree in Marketing, Communications, or related field
• 7+ years of related experience, including experience in Multi-Family or Real Estate
• In-depth understanding of SEO/SEM, keyword research & Google Analytics
• Strong analytical skills
• Experience with email campaigns and paid advertising
• Hands on experience with social media platforms and digital marketing campaigns
• Strong verbal and written communication skills
• Solid knowledge of Adobe Creative Suite, MailChimp, and social media management tools
• Graphic design
• Project management skills with experience balancing multiple priorities, deadlines, and budgets
• Proven track record of using digital marketing for branding and lead generation
• Strong teamwork, interpersonal skills, and building/maintaining collaborative relationships

We are proud to offer many Benefits & Perks at Ackermann Group including:

• Competitive compensation
• Medical, dental, and vision insurance
• 401k retirement program with company match
• Paid time off and holidays
• Employee rent discount to live at any Ackermann community
• Career coaching and development
• Company engagement events