Supervisor, Media Planning and Strategy

Job Description

Overview & Job Description:

We are looking for a talented Supervisor of Strategy to manage cross-team collaboration and integrated strategy functions for a well-known client brand. This person will support a team in the development and stewardship of media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will manage several junior staff day to day and reports directly to the AMD, Strategy.

 

Role Objectives:

Responsible for contributing to the development strategic audiences for the campaign’s goals

Evaluates capabilities and composition of a wide range of media vehicles to determine which would most effectively reach the target audience (OOH, TV, Radio, Digital – Direct & Programmatic, Social, Devices, Custom Events)

Evaluates and assesses media performance in order to determine the extent to which the original media objectives and strategies were accomplished

Research, interpret and evaluate available marketing and research data to develop media objectives and strategies

Effectively communicate and present to top management and clients via email, zoom calls and in-person

Closely supervise the implementation of the media campaign, which includes ideation, budgeting, scheduling and establishing benchmarks for control

Accountable for accuracy and media intelligence

Supervise and motivate direct reports

Coordination and communication across inter-agency partnerships and internal resources/teams

Managing the process and procedure for client set up, billing and all administrative functions

Resource for others to resolve complex questions/problems

Ideal Skillset:

Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Mbox, MRI/GfK, GWI

Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

Demonstrate ability to learn new propriety software and processes quickly and proficiently

Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

Minimal supervision, relies on experience/judgment

Understanding of Activation/Negotiation team functions at a high level

Understand the capabilities of each media channel to maximize the impact and components within each campaign

Able to make independent decisions and identify priorities

Meet client and internal deadlines and obligations

Manage projects, resources, stakeholders, and participants

Orient, train, assign and review the work of subordinates

Be able to identify and promote solutions

Be a resource to others in the resolution of complex problems/issues