Marketing Manager North America

COMPANY INFORMATION

Probi® is a global company focused exclusively on researching, manufacturing, and delivering probiotics for supplements and functional food. We are experts at managing stable, live bacteria from R&D through every stage of the manufacturing process and are dedicated to making the health-enhancing benefits of probiotics available to people everywhere. Our health concepts, formulations, and formats are supported by robust clinical documentation. Since our founding in 1991 at Sweden’s Lund University, Probi has expanded its operations to more than 40 markets. We hold more than 400 patents globally.

Job Purpose: As the Marketing Manager North America (NA), you will play a pivotal role in developing and executing the marketing commercial strategy for the North American region. Working closely with the regional sales team and global marketing, you will ensure alignment with overall business and sales objectives. Your responsibilities will span from operational marketing planning to campaign execution, product conceptualization, and performance analysis, all with the aim of driving business growth.

Duties & Responsibilities:

• Develop and execute strategic marketing plans to drive brand awareness, business development, and revenue growth.
• Contribute to the development of the Long Term Plan for the Probi brand, including situational analysis, target group definition, positioning, and brand architecture.
• Lead the development and implementation of the global marketing strategy for the region, in alignment with Global Marketing & Regional Sales objectives.
• Define, plan, implement, and evaluate NA-specific marketing investments, campaigns, and activities to reach new customers and increase market share.
• Manage NA-specific tradeshows, sponsorships, and advertising activities, ensuring strong follow-up on metrics.
• Utilize market research, customer feedback, and competitive intelligence to support sales strategies and identify market opportunities.
• Collaborate closely with sales teams, supporting customer meetings and presentations.
• Assist B2B customers in positioning Probi products and provide market intelligence support.
• Lead cross-functional project teams for new product launches, ensuring alignment with overall business objectives.
• Develop and implement NA-specific digital marketing strategies and activities in collaboration with the Global Digital Marketing Manager.
• Recommend and manage the marketing budget for the region.
• Conduct market research and analysis to identify emerging trends and consumer insights.
• Monitor, optimize, and report on the performance of marketing initiatives against goals and objectives.
• Report key projects to senior management and collaborate with external stakeholders such as advertising agencies and trade organizations.

Qualifications & Skills:

• Bachelor’s/Master’s degree in Business Administration, Marketing, or similar.
• 10+ years of proven experience in Professional Marketing within FMCG, Food & Beverage, or Dietary Supplements.
• Passion for marketing, business development, and improving human health worldwide.
• Strong analytical skills with the ability to translate data into actionable insights.
• Understanding of media landscape including digital, print, and social media.
• Excellent project management skills.
• Strong oral and written communication skills in English.
• Proficiency in Microsoft Office 365.
• Ability to work cross-functionally and collaborate with teams across different geographies and time zones.
• Self-motivated, result-oriented, and a creative team player.
• Alignment with Probi company culture and values: Credible, Curious, Committed, and Clear.

Some of our US Benefits:

• Medical, vision, and dental coverage after 30 days (and first day of the following month) with 85% being paid by employer. Three (3) plans to choose from.
• Long-term and short-term disability insurance at no cost to employee.
• PTO (Paid Time Off) accrues on hire with up to 4 weeks (20 days) for new hire and increases the longer you are with the company.
• Participation in the company 401(K) and Roth plan after 6 months of employment with up to 4% employer match.  
• Nine (9) paid holidays.
• 17 hours per calendar year, to go out and volunteer in your community!
• Yearly Safety shoe vouchers. 
• Tuition Reimbursement 
  
• Team-building events throughout the year including summer and winter celebrations.
  

Join us at Probi® and be part of a team dedicated to enhancing global health through innovative probiotic solutions. Apply now to embark on an exciting career journey with us!

As part of our interview process, we have partnered with Alva Labs to help us place the right people in the right role as we believe in the use of science-based and fair assessment methods. Therefore, as part of our recruitment process, the Alva Labs assessments will help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role. Please be on the lookout for an email from Alva Labs with the link to take our online psychometric assessment. The psychometric assessments will help determine if a candidate has the right Logic traits and Personality Traits for the position. Please complete the assessment to be considered further in our hiring process. 

Probi USA is an Equal Employment Opportunity (EEO)/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, marital status, veteran status or any other protected factor.  

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