Social Media Coordinator

As a Social Media Coordinator at FreedomDoc, you will be responsible for managing the social media presence of multiple Direct Primary Care (DPC) practices. You will be responsible for developing and executing comprehensive social media strategies to enhance brand awareness, drive traffic, and foster engagement across all social media channels. In addition to managing social media platforms, you will oversee social advertising campaigns, Google My Business listings, Google Reviews, email campaigns, and content creation for blogs. This position will report directly to the Marketing Manager, ensuring alignment with overall marketing objectives and strategies.

Responsibilities:

1. Social Media Strategy and Management:
   • Day-to-day management across all major social channels including, but not limited to: Meta (Instagram, Facebook), TikTok, X, YouTube, and LinkedIn.
   • Develop and execute social media strategies aligned with the brand's short and long-term goals to expand our audience, drive engagement, and amplify key moments that drive the business forward.
   • Communicate effectively with clients to understand their needs and align strategies accordingly.
   • Cover events alongside the Marketing team and create in-the-moment content exclusive to social media.
   • Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
   • Analyze social media insights and metrics to optimize performance and inform future strategies.
   • May include other responsibilities as assigned
2. Social Advertising:
   • Plan, execute, and optimize social media advertising campaigns targeting specific demographics to drive traffic, generate leads, and increase conversions.
   • Track leads generated through social media advertising campaigns.
3. Google My Business and Reviews:
   • Manage and update Google My Business listings to ensure accurate business information and enhanced visibility in local search results.
   • Monitor and respond to Google Reviews to maintain a positive online reputation and address customer feedback effectively.
4. Email Campaigns:
   • Plan and execute email marketing campaigns to nurture leads, retain customers, and promote products or services.
   • Develop compelling email content, subject lines, and calls-to-action.
   • Segment email lists and personalize content to improve engagement and conversion rates.
5. Blogs:
   • Generate creative ideas for blog content that align with brand messaging and audience interests.
   • Research and write high-quality blog posts optimized for SEO.
   • Collaborate with clients or  internal teams to source content ideas and contributions.
6. Qualifications:
   • Associate's degree in Marketing, Communications, or related field is required, or relevant experience in social media management. A bachelor's degree is preferred.
   • Proven experience as a Social Media Manager or similar role, with a track record of successful social media campaigns.
   • Proficiency in social media management tools (e.g., HubSpot, Canval) and analytics platforms (e.g., Facebook Insights).
   • Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager).
   • Excellent written and verbal communication skills.
   • Creative thinking and problem-solving abilities.
   • Ability to prioritize, manage, and complete multiple projects and activities with simultaneous deadlines.
   • Detail-oriented with strong organizational and time management skills.
   • Ability to work independently and collaboratively in a fast-paced environment.
   • Extremely organized and detail-oriented, with a focus on quality and consistency.
7. What we offer:
   • A competitive salary and benefits package.
   • The opportunity to be part of an innovative team in the healthcare sector.
   • Professional development opportunities in digital marketing.
   • A dynamic and supportive work environment.

FreedomDoc is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to revolutionize healthcare through innovative digital marketing strategies!

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