Media Investment, Analyst

Culture Summary:

We believe that every Team Member has a Voice! At Practice Made Perfect we have a simple goal

– To provide our clients with premium quality service supported by proven, market-tested advertising solutions. We encourage the sharing of new ideas, and believe we are stronger when we all work together as a Team!

Position Summary:

The Media Investment Analyst plays a crucial role in supporting the planning, execution, and optimization of media campaigns to drive business objectives. This position involves analyzing data, conducting research, and providing insights to inform media investment strategies and maximize ROI. The Media Investment Analyst collaborates closely with cross-functional teams to ensure alignment with campaign goals and to drive continuous improvement in media performance.

A successful Media Investment Analyst plays a crucial role in driving client satisfaction, retention, and advocacy, contributing directly to the overall success of the company.

Essential Functions:

Tracking and Reporting

• Assist in budget tracking reinvestment, and invoice management for client investment allocation across broadcast, cable, radio, CTV, and out-of-home (transit, billboard, and print).
• Manage reporting for the Media Investment team, including spot count, daypart count, competitive, posting analysis, TV buy summaries, and under-delivery, among other key reports that highlight key metrics and insights for continuous improvement.
• Assign ISCI codes for TV and radio spots.
• Maintenance of media buying platform to ensure accuracy and data integrity, including creating estimates, freezing estimates, and transmission of estimates to Vendors.

Vendor Management

• Liaise with media vendors to confirm placement details, deadlines, and technical specifications as any day-to-day requests such as invoice payment status.
• Facilitate annual spot guideline sign-off with vendors.
• Support traffic management by creating and managing video ad creative with vendors, ensuring proper campaign setup and troubleshooting any delivery issues

Buy Management

• Work closely with the Director of Media Investment and the Client Success team to manage campaign budgets effectively.
• Track and reconcile expenses to ensure adherence to budgetary constraints.

Creative Collaboration:

• Coordinate with the Creative team to ensure that ad creatives align with campaign objectives.
• Provide input on creative elements to enhance campaign effectiveness.

Stay Informed:

• Stay up to date on industry trends, emerging platforms, and media buying best practices.
• Share insights and recommendations with the team to optimize campaign strategies.

Skills, Abilities and Knowledge:

• Domain Familiarity: Familiarity with various media channels such as digital, TV, radio, print, and their advertising formats and metrics.
• Research and Analysis: Capability to conduct market research, competitor analysis, and audience insights to support media investment decisions. Use of Media tools to include but not limited to Kantar, SRDS, Nielsen Ratings, FreeWheel a plus.
• Detail Obsessed: Being meticulous in managing media budgets, tracking expenses, and ensuring accuracy in reports and documentation.
• Communication: Clear and effective communication to articulate media investment strategies, findings, and recommendations to team members and stakeholders.
• Adaptability: Ability to adapt to changing project requirements, priorities, and resource needs.
• Curiosity: Thirst for knowledge, being eager to learn about the industry, products/services, and effective client management strategies.

Education and Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 1-2 year experience preferred in media buying, advertising, or a related field a plus.