Head of Information Services Marketing

Arizent’s mission is to advance professional communities across a variety of today’s most transformational industries, including Financial Services. We do this by uncovering powerful ideas, rallying industry leaders around them, and benchmarking their progress. Our services include the distribution of powerful content across digital channels, as well as making meaningful connections through our live events and peer networks.

If you’re interested in an organization that combines a storied 150-year legacy with a start-up mentality, we invite you to get to know us: www.arizent.com

About the position:

We have an exciting opportunity for an enthusiastic leader to take a leadership role in the marketing group. After key strategic moves expanding our subscription business across new industries and reimagining our event portfolio, we are looking for an experienced marketer that can drive our strategy and help us to build and manage a world-class team for our information services business. The ideal candidate should be passionate about marketing strategy and results-driven execution.

They will lead the subscription and event marketing teams to engage, convert and retain audiences in our seven communities and execute across all of our information services offerings with creativity and technical expertise. They will leverage our recently refreshed martech stack and talented teams to grow our core offerings and bring planned innovations to market.

The Head of Information Services Marketing will be a member of the Operational Leadership team, collaborating with our Sales, Events, Editorial, Research and other functional leads to ensure a highly-collaborative organization with the right processes in place to ensure all teams are supported and working together to deliver on the company’s goals.

Core responsibilities include:

• Understanding our brands and developing audience segments to inform a strategies that expand our existing reach, setting KPIs and developing acquisition models
• Establish a unified marketing strategy across all information services (subscriptions and events) based on audience data and insights
• Launch new innovations, products and features that deepen the value proposition of our information services offerings (e.g. data platforms, new events, continuing education offerings)
• Partner with Audience and Product leads to identify new audience acquisition strategies across our content platform
• Scale marketing efforts to support demographic and/or behavioral segment-based journeys including leading collaboration with product team to identify and design onsite conversion opportunities
• Managing subscriptions (singles and enterprise) and event marketing teams to execute plans across seven communities, supporting cross-sell opportunities and managing churn from the database
• Ensure appropriate retention strategies including management of our subscriptions Saves/Winbacks to achieve revenue goals
• Managing our in-house media team to ensure effective campaign planning and execution
• Collaborate with Studio leads to elevate creative development process to delivering high-performing campaigns

Qualifications

• 10-15 years of digital subscriptions marketing and event experience
• Bachelor’s degree in marketing / media or related field
• Proven experience developing brand and data-focused strategies to drive acquisition, audience growth and retention
• Solid experience building successful digital engagement strategy
• Understands segmentation and has experience developing relevant messaging for target audiences
• Passion for marketing and the media business
• Experience working closely with sales team and lead/fulfillment processes, ideally in a B2B environment
• Experience with fulfillment vendors / systems desired
• Dynamic and results-oriented individual, with a leadership mentality
• Strong analytical skills with a natural drive for achieving results
• Passionate about the customer experience and ability to see things from their perspective, with empathy
• Proactive team player with strong communication skills and a solutions-oriented mindset

Why Join Arizent?

At Arizent, we believe that diversity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected, and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to diversity and inclusion is reflected in our Employee Resource Groups (ERGs), which play a crucial role in creating a supportive and enriching work environment.

We offer a competitive compensation and benefits package. Applicants are invited to state their salary expectations in their cover letter. Salary determination will be based on factors such as the candidate's work experience, knowledge, skills, and geographical location. Our generous benefits package includes medical, dental, and vision coverage; disability and life insurance. In addition to holiday pay, we offer parental leave, paid vacation, sick, personal, and mental health days. A 401k program; a pretax transportation payment program and a fitness reimbursement program.

As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status.

To apply for the position, please submit your resume and cover letter. We look forward to welcoming diverse and talented individuals to our team!