Associate Influencer Manager

Job Details

Job Location
Burbank Office - Burbank, CA

Salary Range
$62,000.00 - $93,000.00

Description

Must be able to commute to Burbank, CA on a hybrid work model in January 2023 (Tues/Wed office days, subject to change).

SEGA of America, Inc. a rapidly expanding video games publisher and developer within the western market, and is the US arm of SEGA Sammy, a world leader in the provision of interactive entertainment both inside and outside the home. SEGA develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms such as Xbox, PlayStation platforms, Nintendo platforms, PC and wireless devices.

SEGA... What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog to Golden Axe to the Persona series?

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs - something we are very proud of and excited about as the market continues to change. New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There's never been a more exciting time in the company's history to join SEGA!

Qualifications

Job Summary:

Reporting to the Social Media Manager, the Associate Influencer Relations Mgr. is an exciting role in the ever-growing success of the Sonic the Hedgehog brand globally across various businesses, including games, consumer products, animation, and beyond.

The Associate Influencer Mgr. will support the Social Media and Marketing team on developing creative and strategic influencer marketing and communications plans for the Sonic the Hedgehog brand. This will include responsibilities such as planning, tactics, content creation, asset development, agency oversight, influencer and community communications, and more. This role is a unique opportunity to help the Sonic brand thrive while supporting the success of others and sharing the love of Sonic with content creators around the globe. The ideal candidate for this role has a minimum of two to four years of Influencer Relations or Community Management experience in the gaming or consumer product industry and is passionate about games and players, OR has the necessary soft skills required to help influencers and communities thrive.

Duties and Responsibilities:

• Work with brand marketing, social media, community, public relations, and development teams in the Americas, EMEA, and Japan to drive the overarching creator strategy and campaign narrative for the Sonic the Hedgehog brand.
• Collaborate with the wider teams regularly, identifying opportunities for engaging influencer-focused content that will resonate with fans of Sonic.
• Support internal global teams across Licensing, Partnerships and Brand, along with key external partners (Film/TV/Streaming/Animation/Business Partners) with influencer activation support as needed
• Grow and nurture the Sonic the Hedgehog talent pool, ensuring that we're reaching all segments of our diverse audience of players.
• Work closely with the Social Media Manager on our paid influencer strategy and take lead on managing influencer marketing strategies.
• Work closely with the Social Media Manager to further grow and develop Sonic's influencer-facing Twitch and YouTube presence.
• Work with U.S. Influencer and/or Creative agencies in day-to-day operations to execute creative promotions.
• Help develop and project manage the creation and distribution of creator kits tailored to specific products.
• Build an in-house Influencer Program to support content creators of all sizes on Sonic releases and activations.
• Create exciting opportunities for creators to work with the Sonic brand to aid in Product or Brand-related campaigns.
• Be a point of contact for content creators and influencers throughout NA.
• Arrange live or virtual events to utilize creators to build the Sonic brand while also supporting their own growth.
• Use your expertise of gaming and content strategies to grow the role in a way that evolves the brand and your own professional development.
• Analyze and report earned creator campaign results focusing on quantifiable metrics.

Qualifications and Skills:

• 2-4 years of experience in an Influencer Relations role. Gaming industry experience preferred.
• Excellent project management and creative planning skills.
• A strong understanding of influencer platforms such as TikTok, Twitch, YouTube, etc., and a familiarity with the unique workings of each platform.
• Knowledge of the content creation and influencer landscape within the gaming industry.
• Strong verbal, written, and reporting skills.
• Proficient with Photoshop, Excel, PowerPoint, SharePoint, and analytic measurement tools preferred.
• A creative thinker who is open to collaboration and thinking outside-the-box.
• Open to flexible hours while working with overseas teams.
• Ability to work as part of a small and busy team.
• Excellent communication skills, both internally to a wide range of teams as well as externally to creators and the wider public.
• Good existing relationships with a wide range of influencers, from small to large, preferred, and the capacity to manage a growing database of contacts.
• Positive and professional attitude.
• An understanding of social listening tools such as Tubular and Synthesio, and the ability to suggest others where they might be necessary to better improve our insights.
• A passionate gamer with deep knowledge of the Sonic the Hedgehog brand.
• A willingness to travel when the situation calls for it.
• Experience working with a Japanese game publisher is a plus.