$149.70K - $256.70K/yr
Full-time, Part-time
Medical, Dental, Vision, Retirement
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Job description
Director Marketing Operations
Essential Responsibilities
Set the marketing operations team's priorities and roadmap, ensuring alignment to Alliant's strategic priorities and long-term growth objectives.
Architect scalable operating frameworks, governance models, standardized workflows, and quality-assurance protocols to ensure a well-managed organization.
Support cross-enterprise operational effectiveness activities, modernizing processes, reducing friction, and enabling organizational speed, accuracy, and accountability.
Oversee the implementation, integration, and optimization of marketing systems and technologies (e.g., workflow platforms, project management tools, creative operations systems, campaign activation tools). Partner with IT/engineering to ensure systems are scalable, secure, compliant, and positioned to support future-state campaign orchestration and personalization needs.
Oversee marketing resource planning, including forecasting, capacity modeling, talent deployment, vendor utilization, and scenario-based resourcing.
Provide senior-level visibility into capacity risks, operational constraints, and investment needs to support enterprise demand.
Establish and govern the marketing intake, prioritization, and campaign orchestration process to support high-volume, multi-product campaign execution.
Ensure timely, high-quality execution of complex traditional and digital campaigns and projects/programs across internal teams and external agencies.
Embed performance feedback loops into all workflows, using insights to optimize processes, resource allocation, and operating models.
Strengthen Marketing's data-centric culture by ensuring operational KPIs, dashboards, and reporting are leveraged for leadership decision-making. Own the operational budget for marketing tools, technology, licensing, design operations, and external vendor engagements.
Ensure disciplined financial management, including accurate forecasting, business case development, and optimization of operational spending.
Oversee marketing org operational risk-mitigation practices, ensuring all marketing activities meet regulatory, legal, and internal audit requirements.
Be accountable for ensuring adherence to Alliant's governance, risk, and compliance guidelines/best practices across marketing's systems, processes, and campaign workflows.
Drive team culture, collaboration, and organizational health through leadership of team-building events, offsites, and cross-functional working sessions.
Lead compliance alignment across systems, processes, and campaign workflows, especially for financial-services–related marketing.
Plan, oversee, and lead the work of the team to meet functional and individual operational objectives and goals. Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities. Responsible for hire, fire, performance, discipline, and problem-resolution decisions.
Education & Years of Experience
Minimum - 4 Years Bachelors in Marketing, Operations or related Preferred - Graduate Degree in Marketing Operations or related Minimum - 10 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment or related Minimum - 5 Years of People Management In Lieu of Education 15 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment including people management
Compensation & Benefits: Typical hiring range: $149,700.00 to $256,700.00 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge. Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including: Annual performance bonus Work from home up to 3 days a week Paid parental leave Employee discount programs Time off including paid personal and sick days 11 paid holidays Education reimbursement *Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.
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Frequently asked questions
Q: What skills or qualities help someone succeed as a Director of Marketing Operations?
A: To succeed as a Director of Marketing Operations, key technical skills include proficiency in marketing automation platforms, data analysis tools, and project management software, as well as expertise in data-driven decision making and process optimization. Soft skills such as strong communication, leadership, and problem-solving abilities are also crucial, enabling the director to effectively collaborate with cross-functional teams, drive strategic initiatives, and navigate complex marketing ecosystems. By combining these technical and soft skills, a Director of Marketing Operations can drive efficiency, scalability, and growth, ultimately supporting their career advancement and effectiveness in the role.
Q: What is the career path for a Director of Marketing Operations?
A: A Director of Marketing Operations typically follows a career progression from entry-level roles such as Marketing Coordinator or Operations Assistant, to mid-level positions like Marketing Operations Manager or Senior Coordinator, and eventually to senior roles like Director of Marketing Operations or VP of Marketing Operations. Key opportunities for skill development and professional growth in this role include mastering data analysis and marketing automation tools, developing project management and team leadership skills, and staying up-to-date with industry trends and best practices in marketing operations. Long-term career prospects for a Director of Marketing Operations may include transitioning into executive leadership roles, such as CMO or Chief Operating Officer, or pursuing specialized roles like Marketing Technology Director or Data Analytics Manager.
