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Software Business Development Representative Jobs

Imperial Trading

Business Development Rep

Dallas, TX · Remote

Familiarity with related software * Ability to analyze and interpret sales data * Demonstrated ... As a Business Development Rep, you will use your excellent communication and interpersonal skills ...

Imperial Trading

Business Development Rep

Hoover, AL · Remote

Familiarity with related software * Ability to analyze and interpret sales data * Demonstrated ... As a Business Development Rep, you will use your excellent communication and interpersonal skills ...

Fieldflo

Business Development Representative

Denver, CO · On-site

$55 - $65/hr

FieldFlo Business Development Representative Denver, CO · Full time Company website Apply for ... Description About FieldFlo FieldFlo builds the software that keeps specialty subcontractors running.

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Software Business Development Representative information

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How much do software business development representative jobs pay per year?

As of Sep 6, 2026, the average yearly pay for software business development representative in the United States is $59,559.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $70,000.00 per year, depending on experience, location, and employer.

What does a software business development representative do?

A Software Business Development Representative (BDR) is responsible for identifying and engaging potential clients for software products or services. They research market trends, reach out to prospects, and qualify leads before passing them to sales teams. BDRs play a key role in expanding a company's customer base, often using cold calls, emails, and networking events to connect with decision-makers. Their work helps drive revenue growth and support the overall sales strategy of a software company.

What are the key skills and qualifications needed to thrive as a software business development representative?

To thrive as a Software Business Development Representative, you need strong sales acumen, knowledge of software products and markets, and typically a bachelor’s degree in business or a related field. Familiarity with CRM systems like Salesforce, lead generation tools, and sales automation platforms is essential. Exceptional communication, resilience, and relationship-building skills help you connect with clients and navigate complex sales cycles. These skills and qualities are crucial for consistently generating leads, closing deals, and driving revenue growth in a competitive software industry.

How does a software business development representative typically collaborate with sales and product teams?

Software Business Development Representatives often work closely with both the sales and product teams to ensure a smooth customer acquisition process. They gather feedback from prospective clients and relay it to the product team to help refine software offerings. Additionally, they coordinate with sales executives to qualify leads and develop outreach strategies, ensuring alignment on target markets and messaging. This collaborative environment not only helps drive revenue but also fosters professional growth by exposing representatives to various aspects of the business.

What is the difference between Software Business Development Representative vs Software Sales Representative?

AspectSoftware Business Development RepresentativeSoftware Sales Representative
Primary FocusGenerating leads and qualifying prospectsClosing sales and managing client accounts
Skills & CredentialsCommunication, prospecting, CRM proficiencyNegotiation, product knowledge, sales techniques
Work EnvironmentOutbound calls, networking events, lead researchClient meetings, demos, contract negotiations
Industry UsageCommon in SaaS and tech companiesWidespread across software and tech sectors

While both roles are vital in software sales, the Software Business Development Representative primarily focuses on lead generation and qualification, setting the stage for the Software Sales Representative to close deals. Understanding these differences helps companies assign roles effectively and job seekers target the right positions.

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Software Business Development Representative jobs near you
Infographic showing various Software Business Development Representative job openings in the United States as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $59,559 per year, or $28.6 per hour.

Software Business Development Specialist

Mettler Toledo

Columbus, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Mettler Toledo rating

8.4

Company rating: 8.4 out of 10

Based on 33 frontline employees who took The Breakroom Quiz

51st of 545 rated manufacturers

Job description

Our Opening and Your Responsibilities
The Business Development Specialist
Industrial Software is a technical and commercial sales role responsible for driving growth of industrial software and automation solutions across assigned territories and targeted accounts. This individual will manage a combination of direct sales activities, target account development, and sales team support to expand adoption of software and automation solutions that improve productivity, visibility, operational performance, compliance, and decision-making for industrial customers.
This role requires a strong understanding of industrial operations, software workflows, and customer business challenges, with the ability to translate technical capability into business value. The Business Development Specialist will work closely with field sales, channel partners, applications teams, marketing, and product management to develop opportunities, support complex sales cycles, and accelerate software business development across multiple segments.
The successful candidate will be comfortable with both individual quota-carrying sales responsibility and collaborative sales enablement, including supporting the broader sales organization with prospecting, account planning, solution positioning, demonstrations, and customer engagement.
Territory Description:
  • This role sells and supports through the United States.

Essential Duties and Responsibilities:
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Drive new business growth for industrial software and automation solutions across assigned territory and target accounts.
  • Develop and execute account strategies for high-priority targets in collaboration with regional sales managers, field sales, and channel partners.
  • Own direct sales opportunities from prospecting through close, including lead qualification, discovery, solution development, proposal support, and negotiation.
  • Support the larger sales team by helping identify software opportunities within existing accounts and by advancing cross-sell and upsell activities.
  • Build and maintain strong relationships with customers, prospects, system integrators, OEMs, and other strategic partners.
  • Conduct customer meetings, solution presentations, demos, workshops, and technical discussions to communicate software value and differentiation.
  • Translate customer operational challenges into software-based solutions that address productivity, uptime, quality, compliance, data visibility, and cost reduction.
  • Collaborate with internal technical experts and product specialists to define solution scope and support complex opportunities.
  • Research market trends, competitive activity, customer pain points, and emerging industrial software applications to identify growth opportunities.
  • Develop account penetration plans for targeted customers and work with sales leadership to align on priorities and actions.
  • Support sales team members by providing software subject matter expertise, joint calls, sales tools, and account planning support.
  • Assist in creating customer-specific value propositions, presentations, proposals, and business cases.
  • Maintain accurate and timely CRM records, including contacts, activities, opportunity updates, account mapping, forecasts, and pipeline status.
  • Track progress against sales goals, pipeline metrics, and account development plans.
  • Follow up on leads in a timely manner and ensure strong responsiveness to customer and internal requests.
  • Coordinate with marketing to support campaigns, account-based marketing, events, and targeted outreach.
  • Partner with channel and alliance organizations to expand market reach and accelerate software adoption.
  • Identify and develop new opportunities within existing install base and adjacent markets.
  • Support sales enablement efforts by sharing best practices, competitive insight, customer feedback, and successful selling approaches.
  • Participate in regular business reviews, forecast reviews, and territory planning sessions.
  • Represent the company at trade shows, conferences, industry events, and customer site visits as needed.
  • Prepare and deliver territory reviews, account plans, and other business development reports as required.
  • Perform other duties and tasks as assigned.

Key Accountabilities:
  • Achieve annual revenue and growth targets for industrial software.
  • Develop and close direct opportunities in targeted accounts.
  • Increase software penetration in existing industrial customer Support broader sales team success through account collaboration and technical-commercial expertise.
  • Maintain high-quality CRM discipline and pipeline visibility.
  • Build long-term relationships that lead to sustainable software growth

What You Need to Succeed
  • Bachelor's degree in engineering, Computer Science, Business, or related technical discipline, or equivalent experience.
  • 3+ years of experience in business development, sales, applications engineering, or technical consulting.
  • Experience selling industrial software, automation software, digital solutions, or related technical offerings preferred.
  • Experience in industrial markets such as manufacturing, chemicals, oil & gas, utilities, food & beverage, life sciences, or process industries preferred.
  • Familiarity with industrial workflows, operations, data systems, and digital transformation concepts strongly preferred.
  • Experience working with CRM systems and structured sales processes required.

Required Skills and Competencies:
  • Strong consultative selling and business development skills.
  • Ability to manage both individual opportunities and collaborative sales support activities.
  • Excellent verbal and written communication skills. Strong presentation and customer-facing skills.
  • Ability to understand technical software capabilities and translate them into customer value.
  • Effective at account planning, pipeline management, and forecasting.
  • Strong organizational skills with attention to detail and follow-through.
  • Ability to work independently while collaborating across teams.
  • Strategic thinker with a strong bias for action and results.
  • Comfortable navigating complex sales cycles and multiple stakeholders.
  • Professional presence and credibility with technical and business audiences.

Preferred Qualifications:
  • Experience selling industrial software such as MES, historian, analytics, SCADA, alarm management, batch, quality, asset performance, or workflow software.
  • Familiarity with industrial automation ecosystems, OT/IT integration, and digital manufacturing environments.
  • Experience supporting channel partners, OEMs, system integrators, or strategic alliances.
  • Understanding of solution selling in regulated or highly technical environments.
  • Prior experience in account-based selling and strategic account development.

Our Offer to You
  • Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire
  • Tuition reimbursement, employee wellness programs, plus other perks and discounts
  • Parental and caregiver leave policies
  • All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
  • Global market strength and worldwide leadership in weighing
  • A brand name that is identified worldwide with precision, quality, and innovation
  • Thousands of patents, design and innovation awards
  • A commitment to extraordinary service on our state-of-the-art equipment

About Mettler Toledo
METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.
Equal Opportunity Employment
We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. You can find more details in our Equal Employment Opportunity Policy . If you'd like more information about your EEO rights as an applicant under the law, please click here .
For those who prioritize precision, Mettler Toledo is precisely where you belong.
Job Reference #
23052
Preferred Location
Ohio
Columbus
Job Type
Full-time
Legal Entity
Mettler-Toledo, LLC
1900 Polaris Parkway Columbus, OH 43240 United States
+1 (800) 638-8537

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