What does a software business development representative do?

A Software Business Development Representative (BDR) is responsible for identifying and engaging potential clients for software products or services. They research market trends, reach out to prospects, and qualify leads before passing them to sales teams. BDRs play a key role in expanding a company's customer base, often using cold calls, emails, and networking events to connect with decision-makers. Their work helps drive revenue growth and support the overall sales strategy of a software company.