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Principal Strategist Jobs (NOW HIRING)

Tinuiti

YouTube Principal Strategist

As a Principal Strategist, you are the senior thought leader for your channel(s) of expertise across your Portfolio. You pair deep mastery in at least one discipline (but likely more) with a clear ...

Tinuiti

Principal Strategist, Social Commerce

The Principal Strategist of Social Commerce is a senior thought leader responsible for driving innovation, growth, and best-in-class execution across social commerce platforms. This role bridges ...

Tinuiti

Principal Strategist, Social Commerce

OR · Remote

The Principal Strategist of Social Commerce is a senior thought leader responsible for driving innovation, growth, and best-in-class execution across social commerce platforms. This role bridges ...

Tinuiti

YouTube Principal Strategist

OR · Remote

As a Principal Strategist, you are the senior thought leader for your channel(s) of expertise across your Portfolio. You pair deep mastery in at least one discipline (but likely more) with a clear ...

Humana

Principal Solutions Strategist

Dallas, TX · On-site

The Principal Solutions Strategist provides strategic advice and guidance to functional team(s). Highly skilled with broad, advanced technical experience. The Principal Solutions Strategist will ...

Humana

Principal Solutions Strategist

Dallas, TX · On-site

The Principal Solutions Strategist provides strategic advice and guidance to functional team(s). Highly skilled with broad, advanced technical experience. The Principal Solutions Strategist will ...

Humana

Principal Solutions Strategist

Dallas, TX · On-site

The Principal Solutions Strategist provides strategic advice and guidance to functional team(s). Highly skilled with broad, advanced technical experience. The Principal Solutions Strategist will ...

Humana

Principal Solutions Strategist

Chicago, IL · On-site

The Principal Solutions Strategist provides strategic advice and guidance to functional team(s). Highly skilled with broad, advanced technical experience. The Principal Solutions Strategist will ...

Humana

Principal Solutions Strategist

Louisville, KY · On-site

The Principal Solutions Strategist provides strategic advice and guidance to functional team(s). Highly skilled with broad, advanced technical experience. The Principal Solutions Strategist will ...

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All JobsPrincipal Strategist Jobs

Principal Strategist information

See salary details

$84.5K

$126.3K

$148K

How much do principal strategist jobs pay per year?

As of Jun 9, 2026, the average yearly pay for principal strategist in the United States is $126,305.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $146,500.00 per year, depending on experience, location, and employer.

What is the difference between Principal Strategist vs Business Strategist?

AspectPrincipal StrategistBusiness Strategist
Required CredentialsBachelor's or Master's in Business, Marketing, or related fields; extensive experienceBachelor's or Master's in Business, Marketing, or related fields; relevant experience
Work EnvironmentSenior-level role, often in corporate or consulting settings, leading strategic initiativesMid to senior level, working across departments to develop business strategies
Employer & Industry UsageUsed in large corporations, consulting firms, and strategic rolesCommon in various industries, including corporate, tech, and marketing firms

The Principal Strategist typically holds a higher-level, more senior position focused on leading strategic initiatives and providing executive guidance. The Business Strategist often works on developing and implementing business plans at a tactical level. Both roles require strategic thinking and industry knowledge, but the Principal Strategist usually has more experience and a broader scope of responsibilities.

What are the key skills and qualifications needed to thrive as a Principal Strategist, and why are they important?

To thrive as a Principal Strategist, you need expertise in business strategy, market analysis, and project leadership, often supported by an advanced degree in business or a related field. Familiarity with strategic planning tools, data analytics platforms, and frameworks like SWOT or Porter’s Five Forces is typically required. Exceptional communication, critical thinking, and stakeholder management skills set top performers apart in this role. These abilities are vital for developing and executing high-impact strategies that drive organizational growth and competitive advantage.

What are Principal Strategists?

Principal Strategists are senior professionals responsible for developing high-level strategies to guide an organization or business unit toward its long-term goals. They analyze market trends, identify opportunities for growth, and advise executive leadership on critical decisions. Their role often involves cross-functional collaboration, overseeing the implementation of strategic initiatives, and ensuring that business objectives align with the overall vision of the company. Principal Strategists typically have substantial experience in their field and possess strong analytical, communication, and leadership skills.

How does a Principal Strategist typically collaborate with cross-functional teams to drive organizational initiatives?

A Principal Strategist often acts as a bridge between leadership and various departments, working closely with teams in product, marketing, finance, and operations to align strategic goals and execution. They facilitate workshops, lead strategy sessions, and ensure that all stakeholders are informed and engaged throughout the planning and implementation processes. This role requires strong communication and influence skills, as Principal Strategists are responsible for synthesizing diverse perspectives into cohesive strategies and ensuring alignment across the organization. Effective collaboration also involves mentoring junior team members and fostering a culture of innovation and continuous improvement.
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What cities are hiring for Principal Strategist jobs? Cities with the most Principal Strategist job openings:
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Principal Strategist jobs near you
Infographic showing various Principal Strategist job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $126,305 per year, or $60.7 per hour.
YouTube Principal Strategist

YouTube Principal Strategist

Tinuiti

Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Job description

Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As a Principal Strategist, you are the senior thought leader for your channel(s) of expertise across your Portfolio. You pair deep mastery in at least one discipline (but likely more) with a clear understanding of how the media channels work together to drive business outcomes. You champion a product- and measurement-led approach, turning insights into simple "what, so-what, now-what" choices that move executive decisions. You partner with senior Client Partners and Pod or Portfolio leaders on high-stakes client touchpoints, new logos and cross-sell opportunities, and strategy resets. You model modern craft by using AI responsibly to improve the speed and quality of strategy work, while staying ahead of how AI impacts targeting, creative, and measurement. You set the bar for the Tinuiti Way in your channel(s), advise on cross-training and channel mentorship, support interviewing for channel talent, and operate with an owner mindset that creates clarity, drives action, and leaves behind repeatable practices that scale.
Key responsibilities
Client-Centric
  • Lead executive client touchpoints to frame ambition, trade-offs, and a multi-quarter roadmap; convert insight into decisions and funded next steps.
  • Act as senior channel strategist for large clients: interrogate briefs, run competitive/scenario planning, reduce churn risk via formal account reviews and playbooks, and neutralize political headwinds with clear decision criteria.
  • Support new business and cross-sell: shape win themes, differentiated solutioning, and executive narratives; quantify value, risk, and confidence.
  • Drive and shape effective client meetings that deliver valued thought exchange and actionable insights on a consistent basis.
  • Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner leadership.

The Tinuiti Way
  • Act as the primary internal and external champion for YouTube, positioning YouTube as the world's most dynamic media platform-reframing it from a standard video channel to a holistic discovery engine that bridges Search, Social, TV, Audio, SEO, and the Creator economy.
  • Evangelize YouTube's role as the "connective tissue" of modern media, guiding cross-functional teams on how to integrate the platform into their respective flows, providing clarity on when to leverage the unique strategic advantages of Google Ads versus DV360 to drive holistic results
  • Identify a best-in-class partner ecosystem-spanning contextual targeting, brand safety, and suitability-to ensure our brands operate in a secure, high-impact environment that defines industry standards
  • Lead the agency-wide adoption of YouTube by codifying high-level decision frameworks and heuristics, advising on how the platform is briefed, planned, and reviewed to ensure YouTube is a consistent, high-performing component of the Tinuiti media mix.
  • Partner with Growth & Innovation as a two-way conduit for thought leadership. You will translate the "newest and best" Google pilots into tailored client strategies while feeding market-specific needs back to internal teams to shape the agency's product roadmap.
  • Elevate the agency's collective YouTube IQ by advising on cross-training pathways into/out of YouTube across multiple channels and teams; participate in interviewing and calibrating channel candidates; mentor the craft community.

Product-Led
  • Be a power user and advocate for the Bliss Point App Suite and Tinuiti's custom YouTube tool set, connecting capabilities, data structures, and limitations to executive decisions and outcomes.
  • Lead a continuous feedback loop between clients and Product teams to identify gaps and sponsor pilots that advance Tinuiti's proprietary YouTube capabilities
  • Build AI-driven resources to automate campaign management and accelerate training, freeing the team for high-value strategic work
  • Collaborate directly with Google and internal developers to enhance industry tools and co-create first-to-market measurement and automation solutions.
  • Construct action-driving narratives using App outputs ("what, so-what, now-what"); ensure instrumentation hygiene and fast issue triage with Product partners.
  • Operate the feedback loop: bring client needs to Product; prioritize systemic issues; sponsor pilots that free capacity for higher-value work and improve adoption/quality.

Data & Measurement-Driven
  • Align the full YouTube suite (Shorts, VRC, Demand Gen, YT TV) with elite measurement frameworks-including Brand Lift, Search Lift, Conversion Lift, Geo Experiments, and MMM-to build high-conviction, full-funnel investment cases.
  • Design and evangelize advanced testing frameworks leveraging advanced measurement and Tinuiti's proprietary solutions to quantify YouTube's performance throughout the entire journey, ensuring it is a proven driver of business outcomes rather than an afterthought.
  • Integrate standardized dashboards and decision-making rituals into the planning flow to maintain rigorous data hygiene and ensure YouTube is an optimized, integrated component of the omnichannel mix
  • Identify gaps in the measurement narrative and partner with Google to pilot bespoke attribution models and first-to-market tools that capture YouTube's true incremental impact on the user journey.
  • Translate complex after-action reviews into simple, reusable frameworks that iterate agency standards, improve decision velocity, and accelerate YouTube growth for our brands and the agency.

Owner Mindset
  • Influence outcomes at executive altitude: set standards, decision criteria, and read cadences in your engagements; hold partners (Product/Analytics/Channels/Ops) accountable by influence.
  • Model AI-enabled professionalism: use AI responsibly to elevate analysis, creative/brief quality, scenario planning, and speed-without compromising rigor or privacy.
  • Create leverage: produce clear frameworks, playbooks, and narratives that accelerate decision velocity and raise day-to-day execution quality-without taking on operational mechanics.

Ways of working and values
  • Greatness attracts Greatness: Model world-class craft, seek feedback, and bring timely innovations responsibly.
  • Clients grow, we grow: Tie every recommendation to business outcomes with simple, credible evidence.
  • Culture of ownership: Own your craft (raise standards, keep learning, use AI responsibly to improve speed and quality), own client success (drive clear decisions, deliver measurable outcomes, remove risks proactively), and own Tinuiti's growth (spot opportunities, enable cross-sell, codify playbooks others can use).

Professional & Technical Qualifications
  • Experience: 10+ years of experience leading enterprise-level YouTube programs, with a proven track record of influencing C-suite stakeholders and driving high-level partnership initiatives with Google
  • Craft: Deep literacy across the digital landscape, with the specialized ability to articulate how YouTube impacts and integrates with Search, Social, TV, Audio, and SEO to drive holistic performance
  • Platform & Activation Mastery: Expert-level proficiency in both Google Ads and DV360, with the technical authority to navigate complex targeting, reservation inventory, and a map of 3rd party partners (e.g., Pixability, Channel Factory) for brand safety and suitability.
  • Measurement Authority: Advanced mastery of the full YouTube measurement suite-including Brand Lift, Search Lift, Conversion Lift, Geo-Experiments, and MMM-coupled with the ability to leverage Tinuiti's proprietary measurement solutions to prove incremental value.
  • Product & Innovation Leadership: Proven ability to identify gaps in platform stories or measurement capabilities and collaborate with internal Product teams and Google to co-develop first-to-market solutions.
  • AI literacy and practice: Skilled in using AI-driven resources to accelerate training, automate campaign management, and optimize.
  • External presence: Highly credible vertical or channel POVs; ability to represent Tinuiti in the market.
  • Leadership: An exceptional storyteller who can evangelize the YouTube ecosystem and educate cross-functional teams on how to integrate the platform into their respective workflows, ensuring YouTube is never a siloed component of the media mix.

KPIs (directional; set as Rocks)
  • Growth influenced: expansion/cross-sell dollars influenced; pursuits supported/won; decision velocity at client touchpoints.
  • Product & measurement adoption: App Suite usage/quality uplifts tied to decisions; adherence to measurement standards and decision rituals.
  • Craft quality: Tinuiti Way standards adoption; QA pass rates; reduction in rework/issue recurrence for your channel(s).
  • Executive impact: C-suite satisfaction with strategy sessions; funded initiatives; trajectory resets achieved.
  • Thought leadership: assets delivered (decks, frameworks), external talks/POVs, platform/partner co-initiatives launched.
  • Utilization/allocatability: billable work and influence measured against targets set by Resource Management / Business Operations

FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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