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Principal Strategist Jobs (NOW HIRING)

Tinuiti

Principal Strategist, Social Commerce

The Principal Strategist of Social Commerce is a senior thought leader responsible for driving innovation, growth, and best-in-class execution across social commerce platforms. This role bridges ...

Tinuiti

YouTube Principal Strategist

As a Principal Strategist, you are the senior thought leader for your channel(s) of expertise across your Portfolio. You pair deep mastery in at least one discipline (but likely more) with a clear ...

Hebbia

AI Strategist, Principal

New York, NY · On-site

$225K - $300K/yr

AI Strategist, Principal Location: New York, NY About Hebbia Hebbia is the leading AI platform for finance. Founded in 2020 by George Sivulka and backed by Peter Thiel and Andreessen Horowitz, Hebbia ...

Mayo Clinic

Responsibilities The Principal Data Analytics & AI Strategist is a principallevel individual contributor who serves as a technical authority and enterpriselevel thought leader for data, analytics ...

Expedia Group

Principal Marketing Strategist

Seattle, WA · On-site

$174.30 - $290.50/hr

Principal Marketing StrategistMake an impactAre you a strategic marketing leader who thrives on solving complex business challenges and turning insight into action? In this role, you will help shape ...

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All JobsPrincipal Strategist Jobs

Principal Strategist information

See salary details

$84.5K

$126.3K

$148K

How much do principal strategist jobs pay per year?

As of Aug 11, 2026, the average yearly pay for principal strategist in the United States is $126,305.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $146,500.00 per year, depending on experience, location, and employer.

What is the difference between Principal Strategist vs Business Strategist?

AspectPrincipal StrategistBusiness Strategist
Required CredentialsBachelor's or Master's in Business, Marketing, or related fields; extensive experienceBachelor's or Master's in Business, Marketing, or related fields; relevant experience
Work EnvironmentSenior-level role, often in corporate or consulting settings, leading strategic initiativesMid to senior level, working across departments to develop business strategies
Employer & Industry UsageUsed in large corporations, consulting firms, and strategic rolesCommon in various industries, including corporate, tech, and marketing firms

The Principal Strategist typically holds a higher-level, more senior position focused on leading strategic initiatives and providing executive guidance. The Business Strategist often works on developing and implementing business plans at a tactical level. Both roles require strategic thinking and industry knowledge, but the Principal Strategist usually has more experience and a broader scope of responsibilities.

What are the key skills and qualifications needed to thrive as a principal strategist, and why are they important?

To thrive as a Principal Strategist, you need expertise in business strategy, market analysis, and project leadership, often supported by an advanced degree in business or a related field. Familiarity with strategic planning tools, data analytics platforms, and frameworks like SWOT or Porter’s Five Forces is typically required. Exceptional communication, critical thinking, and stakeholder management skills set top performers apart in this role. These abilities are vital for developing and executing high-impact strategies that drive organizational growth and competitive advantage.

What is a principal strategist?

Principal Strategists are senior professionals responsible for developing high-level strategies to guide an organization or business unit toward its long-term goals. They analyze market trends, identify opportunities for growth, and advise executive leadership on critical decisions. Their role often involves cross-functional collaboration, overseeing the implementation of strategic initiatives, and ensuring that business objectives align with the overall vision of the company. Principal Strategists typically have substantial experience in their field and possess strong analytical, communication, and leadership skills.

How does a principal strategist typically collaborate with cross-functional teams to drive organizational initiatives?

A Principal Strategist often acts as a bridge between leadership and various departments, working closely with teams in product, marketing, finance, and operations to align strategic goals and execution. They facilitate workshops, lead strategy sessions, and ensure that all stakeholders are informed and engaged throughout the planning and implementation processes. This role requires strong communication and influence skills, as Principal Strategists are responsible for synthesizing diverse perspectives into cohesive strategies and ensuring alignment across the organization. Effective collaboration also involves mentoring junior team members and fostering a culture of innovation and continuous improvement.
More about Principal Strategist jobs
What cities are hiring for Principal Strategist jobs? Cities with the most Principal Strategist job openings:
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Principal Strategist jobs near you
Infographic showing various Principal Strategist job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $126,305 per year, or $60.7 per hour.

Principal Strategist, Social Commerce

Tinuiti

Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 18 days ago

Job description

Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
The Principal Strategist of Social Commerce is a senior thought leader responsible for driving innovation, growth, and best-in-class execution across social commerce platforms. This role bridges thought leadership, solution development, and operational excellence, ensuring TikTok Shop and other social commerce strategies are seamlessly integrated within client solutions and agency operations. You champion a product- and measurement-led approach, turning insights into simple "what, so-what, now-what" choices that move executive decisions. You partner with senior internal leaders on high-stakes client touchpoints, new logos and cross-sell opportunities, and strategy resets. This person is a subject matter expert (SME) who can flex between performing technical audits and meeting with key client decision-makers to promote cross-sell services.
As the Principal Strategist of Social Commerce you will be responsible for the following:
• Leadership & Innovation
  • Advocate for innovation by ensuring emerging best practices, industry insights, and strategic TikTok Shop innovations are adopted across account teams.
  • Identify, develop, and implement new solutions that elevate TikTok Shop and broad Social Commerce performance for clients.
  • Partner with the Innovation & Growth Lead to define the future roadmap of social commerce solutions.
  • Model modern craft by using AI responsibly to improve the speed and quality of strategy work, while staying ahead of platform impacts.

• Strategic Growth & Business Development
  • Collaborate with account teams and client partner teams to develop client-specific positioning and content that increases service adoption.
  • Represent TikTok Shop in high-value new business pitches and audits, providing expert-level narratives to drive client acquisition and expansion.
  • Act as an executive-level advisor across strategic accounts, converting insights into decisions and funded next steps.
  • Support internal audit programs to ensure clients remain on the cutting edge with fresh strategy perspectives.

• Product & Measurement
  • Act as a power user and advocate for internal proprietary tools (Bliss Point by Tinuiti), connecting data structures to executive outcomes.
  • Synthesize multi-source data (MMM, incrementality, geo-lift, platform signals) into clear investment cases with confidence ranges.
  • Operate a feedback loop: bring client needs to Product and prioritize systemic issues for TikTok Shop execution

KPIs:
  • Achievement towards Social revenue and active relationship volume goals.
  • Growth influenced: expansion/cross-sell dollars influenced and pursuit win rate for relevant service lines.
  • Solution adoption rates and internal enablement effectiveness.
  • Client retention and trajectory reset success rate

Professional Qualifications:
  • 10+ years in the digital marketing space with enterprise impact and proven executive storytelling.
  • Extensive experience in digital marketing, preferably at a media agency, with deep technical expertise in Social, Commerce, and Influencer.
  • Proven track record managing TikTok Shop Affiliate, Operations, and GMV Max; Live Shopping experience preferred.
  • Proven ability to lead teams, influence stakeholders without management authority, and drive adoption of cutting-edge strategies

Competencies:
  • Inclusive collaborator: an active listener, advocate, and influential partner who understands others' goals and challenges
  • Strategic innovator: counteracts groupthink and is skilled at gaining executive buy-in on strategic decisions
  • Inspiring leader: drives the vision and strategy cross-functionally and leverages domain expertise to coach teams
  • Owner mindset: sets standards and decision criteria while holding partners accountable by influence

FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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