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New Car Director Jobs (NOW HIRING)

Woodfield Nissan

Used Car Director

Hoffman Estates, IL · On-site

Woodfield Nissan in Hoffman Estates is in immediate need of an experienced Used Car Director. Must ... Communicates daily with the New-vehicle Sales Managers and General Manager regarding units needed ...

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New Car Director information

What is the highest paying job in the car industry?

In the automotive industry, high-level executive roles such as Chief Executive Officer (CEO) or Chief Operating Officer (COO) typically have the highest salaries. Additionally, specialized roles like automotive design directors or senior engineering managers can also command high compensation, especially in large corporations or luxury brands.

How much does a car salesman make on a $30,000 car?

A car salesperson typically earns a commission based on the profit margin or a percentage of the sale price, often ranging from 20% to 30%. For a $30,000 car, this could translate to a commission of approximately $600 to $900, depending on dealership policies and the salesperson's commission structure.

How does a New Car Director typically collaborate with sales, finance, and inventory teams to achieve dealership goals?

A New Car Director works closely with sales, finance, and inventory teams to ensure the dealership meets its sales targets, maintains optimal inventory levels, and delivers an excellent customer experience. They often coordinate with sales managers to develop effective sales strategies, work with finance to optimize deal structuring and profitability, and oversee inventory management to align with market demand. Regular meetings and open lines of communication are key to addressing challenges promptly and driving overall dealership success.

What are the key skills and qualifications needed to thrive as a New Car Director, and why are they important?

To excel as a New Car Director, you need strong leadership abilities, in-depth automotive industry knowledge, and proven experience in sales management, typically backed by a bachelor's degree. Familiarity with dealership management systems (DMS), CRM software, and inventory management tools is essential. Outstanding negotiation, customer service, and team-building skills help set top performers apart in this role. These competencies ensure effective sales operations, customer satisfaction, and achievement of dealership profitability goals.

What is the difference between New Car Director vs New Car Sales Manager?

AspectNew Car DirectorNew Car Sales Manager
ResponsibilitiesOversees entire new car sales operations, develops strategies, manages multiple teamsManages daily sales activities, supervises sales staff, meets sales targets
Required CredentialsExperience in automotive sales, leadership skills, industry knowledgeSales experience, customer service skills, automotive knowledge
Work EnvironmentExecutive office, dealership managementShowroom, sales floor, dealership
Industry UsageUsed in large dealerships and automotive groupsCommon in dealerships of all sizes

The New Car Director focuses on strategic oversight and management of the entire new car sales division, while the New Car Sales Manager handles daily sales operations and team supervision. Both roles require automotive sales experience, but the director position involves higher-level planning and leadership.

How much does a director of operations at a car dealership make?

A director of operations at a car dealership typically earns between $80,000 and $150,000 annually, depending on the size of the dealership, location, and experience. They oversee daily operations, manage staff, and ensure sales and service goals are met, often requiring strong leadership and industry knowledge.

What is a New Car Director?

A New Car Director is a senior management professional at an automotive dealership responsible for overseeing all operations related to the sale of new vehicles. Their duties typically include managing the new car sales team, setting sales goals, coordinating inventory, developing marketing strategies, and ensuring high levels of customer satisfaction. They also work closely with other department heads, such as finance and service, to ensure seamless dealership operations. The New Car Director plays a critical role in maximizing profitability and maintaining strong relationships with manufacturers.

What is the highest paid position at a car dealership?

The highest paid position at a car dealership is typically the General Manager or Dealer Principal, who oversees all operations and profits. These roles often earn six-figure salaries plus bonuses, reflecting their responsibility for dealership performance and strategic decisions.
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New Car Director jobs near you
Infographic showing various New Car Director job openings in the United States as of July 2026, with employment types broken down into 33% Full Time, 63% Part Time, and 4% Contract. Highlights an 99% Physical, and 1% Remote job distribution.
Bloomington Buick GMC New Car Sales Manager

Bloomington Buick GMC New Car Sales Manager

Walser Automotive Group

Bloomington, MN • On-site

$150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago

Job description

For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we've grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.
We lead with innovation, technology, and a promise to deliver an exceptional experience every time.
  • And your work here matters: a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.

At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a real impact.
Compensation: On Target Earnings of $100,000 with potential to earn up to $150,000 with incentives!
What You'll Do:
  • Lead the execution of new-car sales strategy aligned to market opportunity, competitive positioning, and dealership objectives
  • Establish clear sales focus by model and segment, ensuring teams understand what to sell, why it matters, and how to win
  • Drive consistent execution through daily communication, weekly planning, and monthly strategy reviews
  • Ensure pricing and sales tactics balance volume, velocity, and front-end gross
  • Drive market share growth through disciplined sales execution and competitive awareness
  • Support strong, consistent front-end gross by guiding pricing strategy and deal structure
  • Adjust strategy proactively based on market conditions, competitive behavior, and performance trends (data supported by Analyst)
  • Partner with Marketing to align campaigns, focus models, and messaging with sales priorities
  • Collaborate with F&I leadership to support deal flow and profitability
  • Work closely with the New Car Director to align dealership execution with group strategy
  • Ensure digital retail, advertising, and showroom execution are consistent and aligned
  • Use inventory data provided by the Analyst to inform sales strategy and retail priorities
  • Support inventory health by ensuring the sales team executes against focus models and aged units
  • Influence allocation and inventory outcomes through execution-not administration
  • Serve as the primary communicator of new-car strategy to Sales Managers and Sales Consultants
  • Provide clear expectations, priorities, and performance standards
  • Partner with Sales Managers to reinforce execution, accountability, and coaching
  • Actively support the sales floor to ensure strategies translate into results
  • All other duties, tasks and/or projects as assigned
  • Uphold Walser's Core Values:Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded

What You Bring:
  • 3-5 years automotive experience preferred (Inventory Analyst, Sales Manager, GSM, or related role)
  • Proven track record of achieving sales targets
  • Experience with pricing strategy, inventory operations, or OEM communication strongly preferred
  • Bachelor's degree in Business, Analytics, or related field preferred but not required
  • Valid drivers license with acceptable driving record
  • Strong leadership and communication skills

What's In It For You?
  • Medical, Dental, Vision coverage & HSA/FSA (Includes Blue Cross Blue Shield coverage)
  • Paid Time Off (PTO) - Take time to relax, spend with family, or enjoy personal time away
  • Career Growth & Opportunity for Advancement We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
  • Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
  • Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
  • Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
  • Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel-on us.
  • Employee Discounts: Enjoy exclusive employee discounts across products and services.
  • Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
  • Community Involvement Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
  • Employee Assistance Program (EAP) - Support for personal and professional challenges
  • Referral Program - Earn referral bonuses for referring talented candidates

Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.

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