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New Car Director Jobs (NOW HIRING)

Elite Recruiting Services

New Car Manager

Fishers, IN · On-site

$120 - $200/hr

If you have successful high-volume New Car Sales Manager or Sales Director experience , we want to hear from you. Compensation * Up to $200,000 per year * Performance-based pay plan * Long-term ...

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New Car Director information

What is a new car director?

A New Car Director is a senior management professional at an automotive dealership responsible for overseeing all operations related to the sale of new vehicles. Their duties typically include managing the new car sales team, setting sales goals, coordinating inventory, developing marketing strategies, and ensuring high levels of customer satisfaction. They also work closely with other department heads, such as finance and service, to ensure seamless dealership operations. The New Car Director plays a critical role in maximizing profitability and maintaining strong relationships with manufacturers.

How does a new car director typically collaborate with sales, finance, and inventory teams to achieve dealership goals?

A New Car Director works closely with sales, finance, and inventory teams to ensure the dealership meets its sales targets, maintains optimal inventory levels, and delivers an excellent customer experience. They often coordinate with sales managers to develop effective sales strategies, work with finance to optimize deal structuring and profitability, and oversee inventory management to align with market demand. Regular meetings and open lines of communication are key to addressing challenges promptly and driving overall dealership success.

What are the key skills and qualifications needed to thrive as a new car director, and why are they important?

To excel as a New Car Director, you need strong leadership abilities, in-depth automotive industry knowledge, and proven experience in sales management, typically backed by a bachelor's degree. Familiarity with dealership management systems (DMS), CRM software, and inventory management tools is essential. Outstanding negotiation, customer service, and team-building skills help set top performers apart in this role. These competencies ensure effective sales operations, customer satisfaction, and achievement of dealership profitability goals.

What is the difference between New Car Director vs New Car Sales Manager?

AspectNew Car DirectorNew Car Sales Manager
ResponsibilitiesOversees entire new car sales operations, develops strategies, manages multiple teamsManages daily sales activities, supervises sales staff, meets sales targets
Required CredentialsExperience in automotive sales, leadership skills, industry knowledgeSales experience, customer service skills, automotive knowledge
Work EnvironmentExecutive office, dealership managementShowroom, sales floor, dealership
Industry UsageUsed in large dealerships and automotive groupsCommon in dealerships of all sizes

The New Car Director focuses on strategic oversight and management of the entire new car sales division, while the New Car Sales Manager handles daily sales operations and team supervision. Both roles require automotive sales experience, but the director position involves higher-level planning and leadership.

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New Car Director jobs near you
Infographic showing various New Car Director job openings in the United States as of August 2026, with employment types broken down into 2% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

New Car Director - Automotive Dealership

Austin, TX

Hiring Winners
See more jobs at Hiring Winnersexternal

Full-time

Re-posted yesterday

Job description

New Car Director - Automotive Dealership

Our dealership has an outstanding opportunity for a results-focused, highly driven, and experienced New Car Director. This leadership role is responsible for overseeing all aspects of the new vehicle department, including inventory management, sales performance, manufacturer relationships, pricing strategy, and team development. The New Car Director works closely with executive leadership to maximize profitability, customer satisfaction, and market share.

Job Responsibilities
  • Direct and oversee all operations of the new vehicle sales department
  • Develop and implement strategies to achieve sales and gross profit objectives
  • Manage new vehicle inventory levels, ordering, and aging
  • Maintain strong relationships with manufacturer representatives
  • Monitor market conditions and adjust pricing and inventory strategies accordingly
  • Recruit, train, coach, and develop sales managers and sales consultants
  • Establish performance goals and monitor key performance indicators
  • Ensure compliance with manufacturer standards and dealership policies
  • Review sales reports and operational metrics to identify opportunities for improvement
  • Collaborate with finance, service, and marketing departments to support dealership objectives
  • Maintain high levels of customer satisfaction throughout the sales process
  • Lead department meetings and foster a culture of accountability and continuous improvement
Requirements

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The successful candidate must possess strong leadership, organizational, and decision-making abilities while maintaining a customer-focused approach. The ability to manage multiple priorities in a fast-paced environment is essential.

Education and/or Experience
  • Bachelor's degree preferred; equivalent experience will be considered.
  • Five or more years of progressive automotive sales management experience, including leadership of a new vehicle department.
  • Valid driver's license with an acceptable driving record.

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