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New Car Director Jobs (NOW HIRING)

Ken Garff Auto Group

New Car Director

Baytown, TX · On-site

New Car Director (Department Head) Reports To: General Manager This position is ideal for an experienced leader who can translate organizational strategy into operational excellence while serving as ...

Ken Garff Automotive Group

New Car Director

Baytown, TX · On-site

$90 - $130/hr

New Car Director (Department Head) Reports To: General Manager This position is ideal for an experienced leader who can translate organizational strategy into operational excellence while serving as ...

Ken Garff Automotive Group

New Car Director

Star, TX · On-site

New Car Director (Department Head) Reports To: General Manager This position is ideal for an experienced leader who can translate organizational strategy into operational excellence while serving as ...

Henry Day Ford

New Car Director

Star, TX · On-site

New Car Director (Department Head) Reports To: General Manager This position is ideal for an experienced leader who can translate organizational strategy into operational excellence while serving as ...

Elite Recruiting Services

New Car Manager

Fishers, IN · On-site

$120 - $200/hr

If you have successful high-volume New Car Sales Manager or Sales Director experience , we want to hear from you. Compensation * Up to $200,000 per year * Performance-based pay plan * Long-term ...

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New Car Director information

What is a new car director?

A New Car Director is a senior management professional at an automotive dealership responsible for overseeing all operations related to the sale of new vehicles. Their duties typically include managing the new car sales team, setting sales goals, coordinating inventory, developing marketing strategies, and ensuring high levels of customer satisfaction. They also work closely with other department heads, such as finance and service, to ensure seamless dealership operations. The New Car Director plays a critical role in maximizing profitability and maintaining strong relationships with manufacturers.

How does a new car director typically collaborate with sales, finance, and inventory teams to achieve dealership goals?

A New Car Director works closely with sales, finance, and inventory teams to ensure the dealership meets its sales targets, maintains optimal inventory levels, and delivers an excellent customer experience. They often coordinate with sales managers to develop effective sales strategies, work with finance to optimize deal structuring and profitability, and oversee inventory management to align with market demand. Regular meetings and open lines of communication are key to addressing challenges promptly and driving overall dealership success.

What are the key skills and qualifications needed to thrive as a new car director, and why are they important?

To excel as a New Car Director, you need strong leadership abilities, in-depth automotive industry knowledge, and proven experience in sales management, typically backed by a bachelor's degree. Familiarity with dealership management systems (DMS), CRM software, and inventory management tools is essential. Outstanding negotiation, customer service, and team-building skills help set top performers apart in this role. These competencies ensure effective sales operations, customer satisfaction, and achievement of dealership profitability goals.

What is the difference between New Car Director vs New Car Sales Manager?

AspectNew Car DirectorNew Car Sales Manager
ResponsibilitiesOversees entire new car sales operations, develops strategies, manages multiple teamsManages daily sales activities, supervises sales staff, meets sales targets
Required CredentialsExperience in automotive sales, leadership skills, industry knowledgeSales experience, customer service skills, automotive knowledge
Work EnvironmentExecutive office, dealership managementShowroom, sales floor, dealership
Industry UsageUsed in large dealerships and automotive groupsCommon in dealerships of all sizes

The New Car Director focuses on strategic oversight and management of the entire new car sales division, while the New Car Sales Manager handles daily sales operations and team supervision. Both roles require automotive sales experience, but the director position involves higher-level planning and leadership.

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New Car Director jobs near you
Infographic showing various New Car Director job openings in the United States as of August 2026, with employment types broken down into 2% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

New Car Director

Baytown, TX • On-site

Ken Garff Auto Group
501 - 1,000 employees

5.7

Company rating: 5.7 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

124th of 155 rated car dealerships

People enjoy working here

Recommended by parents

Respectful managers

Learn more about Ken Garff Auto Groupexternal

Full-time

Medical, Dental, Vision, Life, Retirement

This job post has expired 4 days ago. Applications are no longer accepted.

Job description

Job Title: New Car Director (Department Head)
Reports To: General Manager
This position is ideal for an experienced leader who can translate organizational strategy into operational excellence while serving as a trusted advisor to the General Manager.
Considering a career with Ken Garff Automotive Group means you are in for a great ride Big Star GMC! We're not your standard dealership or group of dealerships and we are pretty darn proud of that. We are out to do things differently and want to consistently change, grow, and progress. For that reason, our employees are proud of where they work!
Big Star GMC, a Ken Garff Automotive Dealership, is currently looking for a New Car Director that aligns with our core values and acts with respect, integrity, growth, humility and teamwork.
Looking for:
  • Problem solver, thinks creatively while understanding the big picture
  • Undaunted by failure with a strong drive for results
  • Strong desire to mentor and help build others
  • Collaborative, works almost exclusively with and through others
  • Persuasive and comfortable with uncertainty
  • Positive communication style with an ability to quickly connect with others
  • Prior sales manager or F&I experience preferred
  • High School Diploma or equivalent required
  • Must be 18 years or older and be authorized to work in the U.S with a valid in-state driver's license and a good driving record, per company standards
  • Must be able to provide references upon request

Why you'll love working with us:
  • Competitive compensation package and 401k with company match
  • Wellness Time Off, plus holidays, plus a Personal Purpose Day
  • Medical, Dental, Vision, Disability Insurance, AD&D and Life Insurance
  • Flex Spending, Health Savings Account, EAP, Wellness Plan, Mental Health Support, Diabetes Management Program, and Parental Leave Stipend
  • Year-end bonus program for ALL employees (Garff Giveback)
  • Employee discounts on vehicle purchase, parts, service and more!

What you'll do as a New Car Director:
  • Lead a team of Sales Advisors and other team members by setting clear goals and objectives; train, coach, and mentor team members to achieve optimal results
  • Lead by example and help Sales Advisors close deals whenever necessary; assist in developing improvement programs for individuals who are failing to reach objectives
  • Promotes teamwork by developing and mentoring Sales Advisors
  • Make recommendations regarding car inventory needs, assist in advertising campaigns and other promos
  • Follow up on all leads to maximize ROI on online marketing initiatives

At first glance, there's nothing remarkable at Ken Garff. Our uniforms aren't flashy, and our buildings look a lot like the competition. You may not see it right at first, but if you listen, you'll hear. Because listening isn't just something we do; it's part of who we are. It's how we show that what we absolutely value the most (far more than buildings, uniforms or cars) is our people. And we thrive on treating them right. We listen because we believe listening matters. We're just different that way.
Will you join us as a New Car Director? Will you throw your energy and focus behind what we're doing? Will you live our values and do things differently than you've ever done them? Will you listen and build trust and foster relationships? This organization, that started as an idea by a man named Ken Garff way back in 1932, needs one thing to keep its vision intact and its purpose of reinventing an industry moving forward. It needs you.
We are an Equal Opportunity Employer
(( We Hear You ))

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